how to build an in-house digital marketing team that will generate revenue- guaranteed! clement...

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Digital Marketing Theatre - June 19th, 10:30-11:00 This presentation will cover: - Recruitment & on and off-location training - Brand strategy - Competition research - Traffic generation - Design & development (custom web apps) - Funnel creation - Conversion optimisation - Web analytics - Online business platform (e-commerce, CRM)

TRANSCRIPT

How to build an in-house digital marketing team that will generate

revenue — guaranteed

ImportantThese slides have been updated with current

project figures—a significant increase from the presentation date figures!

Presented byClément Yeung (Chairman) and Bogdan Brad (CEO)

Why is building an in-housedigital marketing team an investment

and not an expense?

1. It helps secure your organisation’s digital future

Why is building an in-house digital marketing team an investment and not an expense?

2. It can create beneficialorganisational change

Why is building an in-house digital marketing team an investment and not an expense?

3. It creates more career opportunities and intrapreneurship

Why is building an in-house digital marketing team an investment and not an expense?

4. You could become a celebrity in your organisation

Why is building an in-house digital marketing team an investment and not an expense?

What are the challenges?

1. It can be more expensive than an agency in the short term

What are the challenges?

2. The new team will need a leader—not a manager

What are the challenges?

3. You may have to fight for your vision to be embraced

What are the challenges?

How do I convince my organisation that a digital team is necessary?

1. Demonstrate that change is essential

How do I convince my organisation that a digital team is necessary?

2. Present the vision

How do I convince my organisation that a digital team is necessary?

3. Offer the solution

How do I convince my organisation that a digital team is necessary?

4. Set expectations and involve stakeholders

How do I convince my organisation that a digital team is necessary?

How do I start buildingour A-Team for

digital marketing operations?

1. Put the culture first

How do I start building our A-Team for digital marketing operations?

2. Concise roles & responsibilities with large growth opportunities

How do I start building our A-Team for digital marketing operations?

How do I start building our A-Team for digital marketing operations?

3. Make sure the organisation is ready to welcome the team

4. Plan the induction processin advance

How do I start building our A-Team for digital marketing operations?

What kind of results should I expect after installing an in-

house digital marketing team?

Online sales in 6 months:

€808,435.71

What kind of results should I expect after installing an in-house digital marketing team?

Return on investment for client:

323%

What kind of results should I expect after installing an in-house digital marketing team?

Increased average order value by:

20.2%

What kind of results should I expect after installing an in-house digital marketing team?

Total online leads generated:

2,018

What kind of results should I expect after installing an in-house digital marketing team?

Total orders generated:

269

What kind of results should I expect after installing an in-house digital marketing team?

Increased traffic by:

52.76%

What kind of results should I expect after installing an in-house digital marketing team?

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