how to build a web site

Buildinga Web Site

orWhat works on the Web?

1. Action-oriented2. Permissions3. Viral4. Uncluttered5. Prioritize6. Weight

Actions:Sign upContact usProvide usRequest moreEmail thisVolunteerDonateBuy

Permissions:Opt InNot Opt OutAsk Ask Ask

ViralWorth sharingEasy to shareEncourage sharing

Uncluttered:Less is MoreEven less is much moreWhite spaceClean lines

Prioritize:Key goalsMission drivenComplimentary

Weight:Visual cuesPage placementShapes & sizesColors

Choose the Right Tools

1. Web-based2. Software3. Consultant4. Agency

Web-basedWebon.com

SoftwareNVuDreamweaver

Consultantindependentvirtual teamonline portfolio

Agencyhigher budgetoverheadintegrated

1. About Us2. Products or Services3. Location(s) or Online Store4. Actions5. Contact

Make Time to Monitor

Make Sure You Measure

Track & Analyze:Google AnalyticsWebTrendsCounters?

What's On the Horizon?

Today:1. Blogs2. Microblogs3. Widgets4. Social Networks5. Podcasting

Tomorrow: Going Mobile

Change Happens

Aliza ShermanMediaEgg.com

mediaegg@hotmail.com