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HowtoBuild

aUCITCommunityOnline

YvonneTevis,AlexaRivetti,KarishmaMorabia(UCOP)

WhytheUCITCommunityMatters

� Thesciencebehindsocialmedia

� Tools

� Howyoucangetinvolved

WhatWeCover

Dr.MarkGranovetter

“TheStrengthofWeakTies”(1973)

Itisthepeoplewithwhomwe

areleastconnectedwhoofferus

themostopportunity.

TheStrengthofWeakTies

�  StrongTie:Immediatefamily,spouse,bestfriend,

closestco-workers.

�  WeakTie:Facebookfriendfromhighschool,distant

relative,colleaguefromdifferentdepartmentor

differentcampus

�  LatentTies:

DefiningTieStrength

�  Weaktiesaremorelikelytoprovideaccesstounique

informationandresourcesthanarestrongties.i.e.,infoon

newjobopportunities,aswellasresourcesforcollective

action.

�  Indiffusionprocesses,whateveristobediffusedcanreach

alargernumberofpeople,andtraversegreatersocial

distance,whenpassedthroughweaktiesthanstrong.

Source:Granovetter,Mark.(1973).TheStrengthofWeak

Ties.

AmericanJournalofSociology78(6):1360-1380.

WeakTies

�  Twitter

�  YouTube�  LinkedIn�  UCITBlog�  WebStreamedTownHalls

�  Webinars

�  GrowthHackingTools

�  StudentInterns

Tools

�  Twitterisgreatfornetworkingatconferences!Don’t

forgettouse#UCCSC2016

�  Averagelifespanoftweetisonly18mins

�  Usedforbothprofessionalandpersonalaccounts

�  Makesiteasytocommunicatewitheveryonefrom

studentstoC-suiteexecutivesandcelebrities

Twitter

�  Increasesawarenessbecausepeoplearelikelytostay

onyourwebsitelongerwhentheyarewatchinga

video

�  Itappealstomultiplesenses

�  Bestwaytogetafeelofaneventormakeamessage

morepersonal

�  Nowadays,videosareprettycheaptomakethanksto

innovativetechnology

YouTube

TownHallWebstreams

Webinars

�  GoogleAnalytics,YouTubeAnalytics,andTwitter

Analytics

�  EmailMarketing–Howdoesitworks?

�  Coldemails–latentties

�  Emailssenttocampuslistserv–weakties

GrowthHacking

Interns:WhyHiringaMillennial

SupportstheMission

�  ShareyourideasonTwitter!Tweetwith#UCCSC,tag

@UCalifornia_ITor@Andriola_UC

�  InterviewfortheUCCSCmovie!It’sfunJ

�  Hostawebinar

�  PostaconversationontheLinkedIngroup.Don’tbeafraidtoaskquestionsthere.

�  Connectwitheveryoneyoumeetattheconference

onLinkedIn!

�  SubscribetotheUCITBlog�  Writeablogpost.Shareyourstory!

HowCanWeBe“InITTogether?!”