how to build a trusted brand online using content and social
Post on 19-Feb-2017
185 Views
Preview:
TRANSCRIPT
“How We Built One of the Most Trusted Online Brands for Parents using Content and
Social Media”
Jill Holtz, Mykidstime.com
Mykidstime storyThe importance of a quality content
strategyThe importance of visual contentThe importance of planningThe importance of brand voiceTips for social media success
Our Story2007: Galway directory website for parents. Added e-zine, blog and competitions.
2008: Added an online booking/payment service (www.clearbookings.com).
2011: Went nationwide in Ireland www.mykidstime.ie.
2011: Started social media.
2012: Implemented social media strategy.
2013: New website and new brand. New content strategy.
2014: New visual strategy.
2015: Passed 500k mark on social media.
2016: Fully mobile
One of the most trusted online brandsMeasured by Userneeds.com 2012-2015
Userneeds Webstatus Survey• Measures how user-friendly your
website is• Provides you with a unique
insight into how you compare to other websites in your industry
• Qualitative and quantitative survey
• Navigation, Usability, Trust, etc.• Benchmarks you
Content Strategy• Blog is the core, it’s the
content house• High Quality• We give our users the content
they want to read • Writing ahead of seasons• Curating
Content Strategy• Targeted content for our users• Mix of content• Mix of formats • Infographics• Listicles
Visual Content Strategy• For every piece
of content have a strong visual
• Attractive, enticing
• Tell them what it’s about
• Importance of titles
Content Plan for Social• Without a plan how can you
achieve your goals• Social Media is too time-sucky
not to have a plan• When, who, what• Allows ad-hoc
Brand Voice• As critical as a logo or
the values it represents• Your audience should
be able to know you by your voice
• Delivering personality to the end audience and enabling them to make a connection to you
• You may need different voices for different segments
What are parents reading on Mykidstime?
Top content sections viewed on Mykidstime 2015
1. Things to Do2. Competitions3. Food and Recipes4. Parenting Tips5. Back to School6. Travel7. Entertainment8. Offers
Best performing content
• Solves a problem• Helps parents
improve (FOMO)• Adds value or
saves time• Amuses• Engages emotions
Mykidstime Social MediaKey marketing channels:• Way to reach parents• Way to reach customers• Way to share content
The Role of Social Media• Engaging with
your community / customers
• Meeting your business objectives
• People share content on social
• Market research
Content to Social
Engagement
People love amazing photos. Parents love cute animals and cute kids and double bonus if you can find pictures of cute kids with cute animals
5 Key Factors in Social Media Success1. Clear business objectives2. Consistent Content Strategy for
Social3. Engagement pieces4. Unique brand voice5. Constantly measuring
In Conclusion
• Be Authentic• Be Honest• Be Different• Be Clear• Be Consistent
+353 87 2299128jill@mykidstime.com
mykidstimeJill_holtzJillholtz
top related