how to build a socialized! enterprise

Building the

Enterprise

Socialized.me @shanegibson

“I think that’s going

to break.”

Socialized.me @shanegibson

“The Customer Owns Your Brand”

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Marketing is a conversation.- @brandcowboy

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Socialized.me @shanegibson

The 5 Relationship Development Stages

1. Attraction

Stage

2.Exploration

Stage

3.Developmen

tStage

4.Commitment

Stage

PotentialSupplier

Short TermSupplier

Developing

Supplier

Trusted LongTerm

Supplier

Trusted Advisor

& Partner

Watching Testing Bonding Trusting Entrusting

5.Unity Stage

Socialized.me @shanegibson

750 million

Socialized.me @shanegibson

100 Million

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100 million updates/day

Socialized.me @shanegibson

Socialized.me @shanegibson

1Billion Views/Day

Socialized.me @shanegibson

“If you think you are a leader and no

one is following you...

You’re actually just going for a walk”

Socialized.me @shanegibson

Socialized.me @shanegibson

#1 Stop pitching and start connecting

#2 Doers win in the game of social media

#3 It’s not about you

#4 Be fearless in your contribution to community

#5 Don’t be a social spammer, engage

#6 Be authentic

#7 Be consistent

Rules of Engagement

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The Reverse Drip

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It Belongs to Everyone

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Socialized.me @shanegibson

Socialized.me @shanegibson

A socialized enterprise

listens

Socialized.me @shanegibson

Business Intelligence•Search.Twitter.com

•Google Alerts

•LinkedIn Groups, Questions & Network

•Blogsearch.Google.com

•Customer blogs and social networks

•Competitor news, blogs, and social networks

Socialized.me @shanegibson

Blog.suggestionbox.com

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Real-Time Feedback

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Socialized.me @shanegibson

Score Keeping?

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Stakeholder Spotting

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Socialized.me @shanegibson

Tweets tell the future•Computer scientists studied 3 million tweets

•25 movies (including Avatar)

•Tweet frequency could be used to accurately predict the box office takings

•Content of the messages predict ongoing success.

•"Our predictions were incredibly close," Bernardo Huberman, head of the social computing lab at HP

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Blog.suggestionbox.com

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Sysomos – Media Analyst

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Sysomos Heartbeat

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Socialized.me @shanegibson

Getting Real

Socialized.me @shanegibson

Launch Plan1. Identify Your Goal

2. Identify Your Target Audience and your Nanotribes

3. Pick the Right Platforms

4. Map out Social Etiquette and Policy

5. Implement Listening and Engagement Strategy

6. Know Core Pains, Dreams, and Goals

7. Uniquely Communicate Solutions Mixing Marketing and Community

Socialized.me @shanegibson

Resources

http://closingbigger.net

http://socialized.me/

http://twitter.com/shanegibson