how to brand yourself, the power of social mediums
Post on 29-Nov-2014
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BUZZ2BUCKSHow to Brand Yourself
Presented by Maria Elena Duron(@mariaduron)
“The Power of
Social Mediums”
must know
to make social workUSP unique selling proposition or
unique promise of value
Niche what you do so well
Target Market who you do it to
@mariaduron
What IS a Personal Brand?
It’s your unique promise of value
@mariaduron
@mariaduron
Be sure to visit buzz2bucks.com and
Our blog thebuzz101.com for some
great tips and insights!
Plus, sign up for the 20 Things You Need
to Know to Market Your Personal Brand
a part of our FREE Course – Social
Marketing For Smart People
Great Brands Can:•Charge A Premium•Thrive In Economic Downturns•Attract And Retain Connections
@mariaduron
Commodities get placed on thelayoff or disregard list;
Strong brands control their careers.
@mariaduron
BUZZ2BUCKS
Extract
CEO
Information specialist
records manager
systems analyst
Programmer
project lead
system admin
IT
Manager
network admin
technician
Help
desk @mariaduron
Vision
Purpose
Values
Passion
Unearth and be solid on what
makes you uniquely YOU!
@mariaduron
Copyright ©2009 Buzz2Bucks .com or JibberJobber.com For individual use only.
Further reproduction prohibited without permission.
People Hear Your Music Not Your Words
smart
rude?
Thoughtful
self centered
timid
focused
ambitious
tacky
Dumb
lively
gossipy
positive
@mariaduron
What is Marketing?Creating A Positive
Environment for Exchange
ReachHow well do you connect your
target market/contacts
FrequencyHow often do you connect with
your target
@mariaduron
BUZZ2BUCKS
why You?
Marketing Brand YOU
@mariaduron
BUZZ2BUCKS
Express
ProfilesWritten in third party
Better written by someone else
Use bullet points – be succinct
Vanity URLsWritten in third party
Better written by someone else
Use bullet points – be succinct
oCustom LinkedIn URL
oFacebook.com/Username
oTwitter
oGoogle+ @mariaduron
BUZZ2BUCKS
Exude
SignaturesWisestamp.com
Domain Names/Social PropertyBrandYourself.com
Vizibility.com
Google Plus
oGoogle Authorship
@mariaduron
BUZZ2BUCKS
Exude Through Social
Facebook Business Page
IRL
Community GatheringSearchable
Private
Customizable
Connection Driven
IRL
Industry ConferenceProfessional
Passive resume
Secure
@mariaduron
BUZZ2BUCKS
Exude Through Social
IRL
Networking MixerListen
Learn
Position
Google Plus
IRL
Industry ConferenceYounger
Techie
Information Driven @mariaduron
BUZZ2BUCKS
Exude Through Social
IRL
Coffee ShopLearn
Express in pictures
Portable Branding
BUZZ2BUCKSBUZZ2BUCKSVisual Expression
BUZZ2BUCKSEngage
LinkedIn Groups
Twitter Chats
Facebook Chats
Google Hangouts
Time?Turn off notifications
Emails set to weekly
SocialSidekick.net
@mariaduron
Take one step
What to do Next?
• Go to MariaonFacebook.com
• Like the page
• Tomorrow I will post a link to the page for the notes!
• You’ll need a password to get in – it’s wom (for word of mouth)
• 5 Helpful Handouts
• 2 Sets of “Questions to Ask”
• Code to get a FREE QR Code that you can keep forever and update your info!
@mariaduron
BUZZ2BUCKSbuzz2bucks.comMariaonFacebook.com MariaonTwitter.com MariaonLinkedIn.com
buzz2bucks | word of mouth firm 800.519.5357
maria@buzz2bucks.com
BUZZ2BUCKSbuzz2bucks.comMariaonFacebook.com MariaonTwitter.com MariaonLinkedIn.com
Photo Attribution:
http://www.flickr.com/photos/8431398@N04/
http://www.flickr.com/photos/auburnalumniassociation/
http://www.flickr.com/photos/sfthq/
http://www.flickr.com/photos/-jvl-/
http://www.flickr.com/photos/69125796@N00/
http://www.flickr.com/photos/carmichaellibrary/
http://www.flickr.com/photos/fontfont/
http://www.flickr.com/photos/rdecom/
http://www.flickr.com/photos/jimmyharris/
http://www.flickr.com/photos/nwabr/
http://www.flickr.com/photos/andie712b/
http://www.flickr.com/photos/mith17/
http://www.flickr.com/photos/jeffschwartz/
http://www.flickr.com/photos/pagedooley/
http://www.flickr.com/photos/editor/
http://www.flickr.com/photos/power_on/
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