how to boil the ocean? berlin fang oklahoma christian university march, 2011
Post on 22-Dec-2015
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What really matters? Using the tool?
College Essay Assignment:
“If you were a bird and you were to tell humans about environment protection, what would you say? Please limit your length to 500 words.”
What really matters? Or using the tool to post quality content?
Student:
“Tweet, tweet, tweet, Tweet, tweet, tweet, Tweet, tweet, tweet, Tweet, tweet, tweet, Tweet, tweet, tweet, Tweet, tweet, tweet, Tweet, tweet, tweet, Tweet, tweet, tweet, Tweet, tweet, tweet, Tweet, tweet, tweet, Tweet, tweet, tweet, Tweet, tweet, tweet, Tweet, tweet, tweet, Tweet, tweet, tweet, Tweet, tweet, tweet, Tweet, tweet, tweet, Tweet, tweet, tweet, Tweet, tweet, tweet, Tweet, tweet, tweet, Tweet, tweet, tweet, Tweet, tweet, tweet, Tweet, tweet, tweet… ”(The word is repeated 500 times.)
Blogger rolesCitizen journalist
West Virginia Mine Disaster Example
Writer“Nothing has happened unless bloggers are talking about it”
Teacher“I learned…”
“Window”“Window to the world”
“Lobbyist”Workers’ Union example
Most Read1. “Too close vs. too clear” (220,730 views/676 comments)
2. Pre-marital questions (106,018/174)
3. The relativity of wealth (83,825/370)
4. Who tricked women out of their Homes (77,347/324)
5. Tattletellers will have no treats (76,078/206)
6. On passports and national power (74,152/194)
7. Deadly Complex (72,436/159)
8. From a truck to Harvard (71,887/178)
9. Yes, there is a difference between man and woman (68,619/78)
10. Carrots, not sticks: how Americans do census (63,971/121)
Implication for Online Discussion: What Drives People to a Blog or
DiscussionStory
One ounce of story is worth a ton of argument
FamiliarityIf people know well enough about you, they will read
RelevanceIf this is something they can relate to, they will come
PracticalityIf this is something useful, they will come
CuriosityIf this is something they always want to know about, they will come
Most Commented1. After Lu Xun, can we have Lin Yutang (61,390/924)
2. Guo Jingming (45,468/914)
3. “Too close vs. too clear” (220,730/676)
4. Chinese literature is a lonely island (25,890/670)
5. How far is Hanhan from becoming a public intellectual (25,917/432)
6. The relativity of wealth (83,825/370)
7. Who tricked women out of their Homes (77,347/324)
8. Liu Qian’s Magic (37,985/307)
9. End of brand loyalty (52,931/305)
10. Dignity by design (39,500/287)
Implication for online discussions: why would a reader participate?
“Duck” effect
Dull arguments are not conducive to discussions
Duck vs. Portfolio
“Watchdog” effect
People are on guard on errors
“The masses’ eyes are snow-bright/razor sharp”.
“Dragonfly” effect
Reader cannot tolerate incongruity
“Safety valve” effect
Readers feel rather safe to comment if you create a non-threatening atmosphere
“My turf” effect
Everybody is an expert at something
“I’ve got to say something”
There are those readers who are determined to say something, anything
"I reckon you wouldn't even be human being if you didn't have some pretty strong personal feelings about …”
-- Dr. Strangelove
Passion is What Matters
Catalyze Passion
“When you create a product or service that some people love, don’t be surprised when others hate you. Your goal is to catalyze passion – Pro or anti. Don’t be offended if people take issue with what you’ve done; the only result that should offend (and scare) you is lack of interest.”
Guy Kawaskaki, The Art of the Start
Design Controversy
StoryInstead of using an argument, try starting your discussion with a story, anecdote, quote
PurposeNot just for the “eye-ball”
ParticipationMonitor if someone is “off-the-mark”
SaturationClose your comments when you have gathered all possible important angles
Advice for managing your blog
8. Keep your design simple and straightforward
7. Use multiple channels for promotion
6. Write with your grandma in mind
5. Blog to change the world, one reader at a time
4. Share your expertise
3. Find the right start
2. Do not worry about fame
1. Respect the media
Lessons Learned
Write offline and save often
Write as if you are going to publish it
Be yourself: you do not need to behave like a geek
Do not post things you will regret
Berlin Fang
Berlin.fang@oc.edu
Twitter: @berlinf
Personal Blog: http://berlinfang.blog.163.com
Professional Blog: http://ni.oc.edu
Group Blog (Just starting): http://www.oc.edu/occreativeminds
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