how to best utilize location-based media for business

How to Best Utilize Location-Based Media for Business

October 3, 2011

Webster LewinSVP, Director of Digital Innovation and StrategyMSLGROUP Americas

Joe MeyerCEOHopStop

Hussain Ismail Director, Social MediaLive Nation

How big is Location based media?How big is Location based media?

How many people use location

Source: The Pew Research Center’s Internet & American Life Project, 5/2011

20 MM mobile subscribers use social networking check-in services

Source: comScore, Sept. 2011

20.0 Million Consumers, 8.6% of the Mobile Audience, used Social Networking Check-in Services

However, over 20% of smartphone users check in

20.0 Million Consumers, 8.6% of the Mobile Audience, used Social Networking Check-in Services

However, over 20% of smartphone users check in

28% of consumers who access Social Networking Sites also used Check-in Services

Nearly 30% growth among smartphone users in the past 5 months

28% of consumers who access Social Networking Sites also used Check-in Services

Nearly 30% growth among smartphone users in the past 5 months

Foursquare is one of the earliest Location Based/Check-in Services which gained popularity, and it continues to rise

Foursquare is one of the earliest Location Based/Check-in Services which gained popularity, and it continues to rise

138%

Data: Three Month Avg ending Jul 2011

Source: comScore MobiLens US

42 MM smartphone users access maps

Growth of mobile maps usage among smartphone users

Source: comScore, Sept. 2011

51% of smartphone users use maps at least

once a month

Over 51% growth among smartphone users in the past 12 months

51% of smartphone users use maps at least

once a month

Over 51% growth among smartphone users in the past 12 months

HopStop is a leading location-based service providing door-to-door transit,

walking, biking, taxi and hourly car rental directions in 62 major metropolitan

areas (spanning 100+ cities) throughout the U.S., Canada & Europe, and is

largest provider of pedestrian navigation and transit-routing behind Google Maps

Overview

How do I get there?

How long will it take?

What’s the fastest route?

When does the next bus arrive?

When do I need to leave?Should I walk or cab it?

Common Everyday Questions

What’s nearby?

A Powerful Location-Based Service

HopStop users are on-the-go. Knowing their current location and where they’re going makes HopStop highly unique (and hence able to geo-target local content and offers to the whereabouts of millions of users)

Restaurant Reviews

Nightlife ReviewsLocal Events

Nearby ShoppingLocal Daily Deals

Unique Geo-Targeting Capabilities

How powerful is it to get the right message, in-front of the right user, at the right time? Very.

Nearby:Restaurant Review

Nearby:Restaurant Review

HopStop is the Perfect Mobile Local Service…

iPhone Android

BlackBerry Windows Phone

- 650K+ downloads- Top 10 iTunes Navigation App- Top App of the Year (TIME)

- +350k+ downloads- Top 25 Android Travel App- Top 10 Amazon Travel App

SMS

- Advanced text messaging platform to request and receive directions

Mobile Web

-Same great experienceas our apps and website

-More usage than apps

-40% of our usage now comes from a mobile device (all incremental)- 1 million app downloads, and counting…

iPad (Coming Soon) HTML5 (Coming Soon)

Coming Soon Coming Soon

Live Nation Venue Check-ins

Marketing Programs

• Venue Tips

• In-venue Discounts

• Future Tickets

• Free stuff

iPhone App

Shows Nearby Realtime Setlists Show Content

Thank You!

Webster LewinSVP, Director of Digital Innovation and StrategyMSLGROUP Americaswebster.lewin@mslgroup.com@wloglobalText WEBSTER to 87812

Hussain Ismail Director, Social MediaLive NationHussainIsmail@LiveNation.com

Joe MeyerCEOHopStopjoe@hopstop.com