how to be a good it product manager - part 2 - talking to developers
Post on 29-Nov-2014
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PRODUCT MANAGEMENTwith focus on
a few words about
HOW TO TALK TO DEVELOPERS
YOUR HOST
Bartek Gatz
bartek.gatz@spartez.com bgatz@atlassian.com
IT EDUCATION VS
PRODUCT MANAGEMENT
technology
coding efficiency
project management
product
goal
customers / market
process
schedule
team
project management product management
GOALS
product
goal
customers / market
process
schedule
team
project management product management
GOALS
PRODUCT MANAGEMENT
customers sales
marketing the lab
product manager
PRODUCT MANAGEMENT
How to become an effective information hub?
PRODUCT MANAGEMENT
Let’s focus on The Lab today
the lab
Why are IT jobs cool?
creativity
problem solving
technology
compensation
What motivates us?
What are the goals of an IT company?
What are the goals of an IT company?
to solve customer problems and pains
to sell IT solutions
to become rich
What are the goals of an IT company?
to solve customer problems and pains
to sell IT solutions
to become rich
How are the problems solved?
#1problem understanding
customers
product manager
#2validate problem with other sources
product manager
sales
market
#3check if the problem can be solved
product manager
the lab
#4forge the solution proposal
product manager
#5solution is built
the lab
#6solution is validated
product manager
the lab customers
#7solution is ready
the lab
customers
sales marketing
Easy, right?
Easy, right?Right?
What is a relay race?
What is a relay race?
What is a relay race?
well defined connection point
well defined handoff artefact
team members run the race alone
What is a relay race in IT?
well defined connection point
well defined handoff artefact
team members run the race alone
project execution schedule
release requirements document
!
What is a relay race in IT?
well defined connection point
well defined handoff artefact
team members run the race alone oh, s#!t….
project execution schedule
release requirements document
!
well defined connection point
well defined handoff artefact
team members run the race alone
oh, s#!t…. relay race
too short for The Labto understand the pain
not taking all the conditionsinto account
no place for trial and error
oh, s#!t…. relay race
well defined connection point
well defined handoff artefact
team members run the race alone
too short for The Labto understand the pain
not taking all the conditionsinto account
no place for trial and error
no collaboration
Consequences?
s#!tty motivation
need for micromanagement
s#!tty product
Consequences?
What are the goals of an IT company?
to solve customer problems and pains
to sell IT solutions
to become rich
What are the goals of an IT company?
to solve customer problems and pains
to sell IT solutions
to become richFAIL
What motivates us?
collaboration
collaborationHow to implement ?
#1problem understanding
customers
product manager
#1collaboration on problem definition
customers
product manager
the lab
#2validate problem with other sources
product manager
sales
market
#2
sales
market
collaboration on problem definition
product manager
the lab
#3check if the problem can be solved
product manager
the lab
#3check if the problem can be solved
product manager
the lab
#4forge the solution
proposal
product manager
#5build the solution
the lab
#3build and evolve the solution’s shape
product manager
the lab
#6solution is validated
product manager
the lab customers
#4continuous validation
product manager
the lab
customers
#7solution is ready
the lab
customers
sales marketing
#5product maturity
product manager
the lab
customers
sales
marketing
Takeaways
#1PM should be a member of The Lab
product manager
the lab
#2solution definition comes from all The Lab members
product manager
the lab
#3PM should sit, work and participate in The Lab’s day
product manager
the lab
every day
#4PM is not The Lab’s manager
product manager
the lab
User Story FTW!
User Story FTW!
prevents the relay race
imposes collaboration
so…
If you are a PM
product manager
work with your Lab!
If you work in The Lab
invite your PM to collaborate!
the lab
If you see a relay race
raise the alarm!
If that does not work
find a better company to work for.
Collaboration
be open
be honest
don’t bulls#!t anyone
don’t be a smartass
THANK YOU
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