how to avoid doing the 'dad dance' with your social and mobile emails

How to avoid doing the 'Dad Dance' with your social and mobile emails

Marc Munier

Open Rate 12%Click Rate 17%

Open Rate 10%Click Rate 3%

“The immediate quality that struck out about Pure360 was their can do

attitude and the flexibility in the way they structure their account

management team.”

“Pure360’s user friendly CMS has also allowed the team to build, review and test campaigns to achieve higher success rates. Pure360 work with us to achieve our goals, making the process an enjoyable one along the way."

Themes

Smart Solutions for mobiles

The message is the medium …

Social Call to actions

Getting data out of Facebook

Location Matters!

Timing is everything

Dad Dance

Beyoncé

Mobile – Smart Solutions

Extreme Dad Dance Dad Dance Beyoncé

Key Takeaways

Watch out for length “trust earning text”

Ensure your recipients can see the call to action straight away

Pixel widths can really catch you out

The medium is the message

Marshall McLuhan

Different mediums – different places

Different Times

http://bit.ly/multiscreenqueen

Amend not just adjust

Another way

https://bitly.com/design4mobile

Key takeaways

• Focus on the medium your recipients will be viewing your content on

• Keep it short – get to the point

Social call to actions

Dad Dance

David Brent

Beyoncé

Beyoncé

Beyoncé

Key takeaways

• Don’t do the dad dance with your social call to actions

• Make them instructions

• Give them an on brand

Get data OUT of facebook

Dad dance

Dad Dance (not extreme)

What’s the value of a Like?

Lots of potential answers But of course the answer is…. It depends.

Robbie Williams

Beyoncé

How to use this data

Instead of “share this”

Try “click to share with your 540 friends”

Campaigns based on:

Location Matters!

(Source: Pew, May 2012) via trendwatching.com

“Between May 2011 and February 2012, the number of smartphone owners getting real-time location-based information on their phones rose

from 55% to 74%.”

via trendwatching.com

https://passtools.com/

Extreme Beyoncé

Key takeaways

• Challenge yourself to use location in your campaigns

Timing is everything

When is the best time to send your email ?

The Inbox Abyss

The Mountain of Opportunity

The Practical Pinnacle

The Hike of Hope

The Lunchtime Ledge

The Gradual Ascent

The Post-Work Peak

The Little Rock

The Steep Descent

The Summit

Key takeaways

• Visit Stand E8070 to get all the details on our latest timings research

• Speak to one of our consultants

Quick Recap

Smart Solutions for mobiles

The message is the medium …

Social Call to actions

Getting data out of Facebook

Location Matters

Timing is everything

For more please follow/connect

@marcmunier

http://uk.linkedin.com/in/marcmunier/

For more posts check out www.pure360.comwww.econsultancy.com

Thank you – do we have time for questions?