how to ask customers for killer testimonials for social proof marketing

Designing a PowerPoint from scratch isn’t ideal for most marketers.

Though some of us may have some flair for design, it’s pretty daunting to look at the

default introduction title slide, knowing you have a ways to go before you have an

engaging, interactive presentation to upload to SlideShare.

To make sure you’re set up for SlideShare success, follow the steps in this template.

We’ll help you figure out the slide design elements, then combine them in different

layouts, and then take care of some SlideShare-specific technical skills. Bonus: We

even sprinkled in some extra resources in case you want to make your presentation

extra spiffy.

INTRO

How To Ask Customers

For Killer Testimonials

for Social Proof

Marketing

What is Testimonials?

Testimonials are what we call social proof.

It is a way of showing to potential buyers that other people have

used our services and that they like us and that they like buying

from us so that it’s OK and that they will have a good

experience if they buy from us as well.

The 3 Types of Testimonials

Written Testimonial

Audio Testimonial

Video Testimonial

This can go on your web

page. It can go on your

flyers, it might go on your

business card.

Written Testimonial

Audio Testimonial

This is where maybe you’ve had

somebody on the phone, and

you’ve recorded them giving you

the testimonial.

The reason I like video

testimonials is from your video

you can display it as a video on

a website, but you can also

extract the audio out of it and it

becomes an audio testimonial,

or you can get it transcribed and

it becomes a written testimonial.

Video Testimonial

The Step by Step “How To” Strategy to Ask for a Testimonial

“Were you at all hesitant about buying from me or buying X, Y, Z Widget? If so, why? If not, why not?” “What ultimately made you decide to buy X, Y, Zed Widget? Or to do business with X, Y, Zed Company?” “What has been the biggest benefit or the results that you have achieved since attending that event or buying that product or doing business with us?” “Who would you recommend buy X, Y, Zed product? Come along to X, Y, Zed event? Do business with X,Y, Zed and why?”

We want to find out from them were they

hesitant about doing business with us

because in a testimonial someone else is

probably going to be thinking “Will I do

business, will I not do business?

“Were you at all hesitant about buying from me or buying X, Y, Z Widget? If so, why? If not, why not?”

“What ultimately made you decide to buy X, Y, Zed Widget? Or to do business with X, Y, Zed

Company?”

We’re looking to connect with other potential customers and show them that while they may have been hesitant the reason they bought is because of a benefit that they saw.

We really want to focus on the result

here, to show others considering our

product or service that others are getting

great results.

“What has been the biggest benefit or the results that you have achieved since attending that event or buying that product or doing business with us?”

“Who would you recommend buy X, Y, Zed product? Come along to X, Y, Zed event? Do

business with X,Y, Zed and why?”

You’re asking them to tell you who they would recommend it to and why they would recommend it to them.

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Carl Taylor

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Business Builders Academy

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