how the us army use social media

© 2011 Ivan Walsh

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How the US Army Use Social Media

© 2011 Ivan Walsh

Ivan Walsh.com

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© 2011 Ivan Walsh

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Certain branches of the military, such as the U.S. Marines, still

ban the use of social media because they are a “proven

haven for malicious actors and content and are particularly

high risk due to information exposure.”

© 2011 Ivan Walsh

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“This directive recognizes the importance of balancing appropriate

security measures while maximizing the capabilities afforded by

21st Century Internet tools,” Deputy Secretary of Defense William J. Lynn III.

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© 2011 Ivan Walsh

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DOD Social Media Policy is to allow access to social

networking sites from the military’s non-classified computer network,

known as NIPRNET.

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All military units will be required to open access to social networking

sites at least initially.

© 2011 Ivan Walsh

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© 2011 Ivan Walsh

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“Our ability to share the Army story is shaped by how we tell it and

where we tell it,” said Lt. Col. Kevin Arata, US Army’s Social Media

Division. “Using social media platforms allows us to tell our story

where we know people are at and are listening.”

© 2011 Ivan Walsh

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© 2011 Ivan Walsh

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Facebook and Twitter messages are an extension of press releases

and stories that Army officials put out through Division of Public

Affairs. And it’s a place for soldiers and their families to connect.

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Lindy Kyzer, advisor to the Army’s Chief of Public Affairs “DoD is moving

away from the silly notion of having ‘blacklisted’ social media sites and

saying, ‘We’re not going to lay down the hammer and tell you where you can

and cannot go, we’re going to mitigate risk as it comes.”

© 2011 Ivan Walsh

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Stephen Bullock, Strategic Communication director for 7th Signal

Command, "We gave guidance that made a consistent set of web

filtering standards, resulting in better service for our users."

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© 2011 Ivan Walsh

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Department of Defense’s Social Media Policy explains that if your

organization has a Facebook page, then it’s referred to as an

‘official external presence’ and must be registered on a list

maintained on www.Defense.gov

© 2011 Ivan Walsh

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© 2011 Ivan Walsh

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© 2011 Ivan Walsh

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© 2011 Ivan Walsh

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© 2011 Ivan Walsh

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© 2011 Ivan Walsh

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© 2011 Ivan Walsh

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Recognition on the DoD Social Media registry, confirms that it’s

operating under guidance from commanders, officers-in-charge or

service component and that the information posted complies with

DoD policy, existing regulations and official public affairs guidance.

© 2011 Ivan Walsh

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© 2011 Ivan Walsh

Ivan Walsh.com

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Images from Sam Felder and the US Army

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