how the san francisco giants leverage instagram - bryan srabian (social fresh west 2013)

InstagramPresented by Bryan Srabian

Social West 2013@Srabe on Twitter

@SrabeGram on Instagram

What is Instagram

130 Million Active UsersTotal Photos shared 16 BillionDaily Users 7.3 MillionAvg Number of IG pix posted daily 40

MillionAvg Number of Pix per user 40

Who’s on Instagram

According to PEW, Instagram resonates more with Millennials than any other Social Network

 28 % of U.S. internet users aged 18 to 29

 14 % of those aged 30 to 49 

Stats and Trends about Instagram

41% of brands post 1 or more photos per week to their Instagram accounts, up from 34% in Q4 2012 (source: Simply Measured)

59% of brands have presence on Instagram, up 9% from Q4 2012 (source: Simply Measured)

17% of teens say Instagram is the most important social network, up from 12% in 2012 (source: Piper Jaffray)

Millennials lead the way

@SFGiants on Instagram

Started 2012

294,000 +

Has become the face of our brand and an important channel to our fans

Engagement leads to affinity leads to sales

Behind the Scenes

Contests & Promotions

Letting your Fans Tell the Story

Sharing your Fans Pix with your community

Fan “TakeOver”Your Fans are Your Brand

Tie in your Campaign

@Starbucks

@RedBull

@Nike

@LuLuLemon

@KobeBryant

Instagram on Video

•Take up to 15 seconds of Video

•Ability to upload videos is a game changer

•Start thinking of 15 second video stories that can easily be shared on Facebook via Instagram

Best Practices

Sharing on Facebook/TWLearn to use #HashtagsLearn THE #HashtagsTag People/BrandsEngage with fansMeasure Themes - #TBT #POTD

Own your Content

@Cafe

ROInstagram

Promoting Retail Promotions

Sponsored Content

Contests to drive traffic to your website

Your fans tagging your products become visual testimonials

The new Postcard

Promote Your Personality

As more users flock to Instagram, the more powerful of a social media marketing asset the service will become for brands of any size.