how the publishing industry is like the game of thronse

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An Ignite talk I did at IDPF/BEA in June 2012 titled 'How the Publishing Industry is Like the Game of Thrones.'

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Miral Sattar@BiblioCrunch| @MiralSattar

miral@bibliocrunch.com

How the Publishing Industry is like the Game of Thrones

What is the Game of Thrones?

Mythical continent of 7 Kingdoms

9 administrative regions ruled by the Iron Throne

Bordered by “The Wall” which is protected by the “Night’s Watch”

Dangerous threats like “The Others”, “White Walkers” and “Wildlings” live beyond “The Wall”

Mythical Kingdom of Westeros

King of the Iron Throne is killed

Well-loved leader is executed (Ned Stark)

War starts Various houses vie for

Kingship and their own fiefdoms

The old world order comes to an end

Struggle between powerful families

Marriage alliances between various houses are formed

Alliances and partnerships are constantly changing

War starts between the Houses

War between the Game of Thrones houses is like the war between the players in the publishing industry

Publishing Industry Game of Thrones

Publishing Startups

Traditional Publishers

Publishing industry as Game of Thrones Characters

Used to be powerful Original gatekeepers Late in adapting and

blind to threats Lack of innovation is

leading them to extinction

Traditional Publishers as King Baratheon

King Baratheon Traditional Publishers

Rose from the ashes

Element of “magic” Cult-like followers

Apple as Daenerys Targaryen

Daenerys Targaryen Apple

Looking for glory Enters into a

marriage of convenience

Loyal followers Comes to an end

Renley Baratheon as Barnes & Noble

Renley Baratheon +

Margaery TyrellBarnes & Noble + Microsoft

Wealthy and Powerful Everyone loves to

hate them Play by their own

rules

Amazon as Cersei Lannister

Cersei Lannister Amazon

Sexy! Think outside of the box Realize what needs to be

done to survive Disrupting the industry

Publishing Startups as Jon Snow

Jon Snow Publishing Startups

Entrepreneurs that are passionate about a struggling industry

Strategies that are nimble and adapt well to change

Companies that don’t really favor a particular “House” or publisher, but are looking for ways to return us to our former glory

Why do we need more publishing startups/Jon Snows?

Help connect passionate eBook professionals from around the world to create exceptional digital books

Authors and publishers can then access Bibliocrunch’s one-click publishing tools to publish everywhere into all the various formats (ePub, mobi, pdf)

BiblioCrunch can help the Publishing Industry because change is here…

You have an Ebook publishing need

You Launch a Project

You Hire a Vetted eBook Professional

1 2 3

• Need PDF -> EPUB

• Cover Design• Editing• Distribution

• Budget• Required

Skills• Deadline

• Portfolio• References• Online

payments

What is BiblioCrunch?

What can you do on BiblioCrunch?

Helps you with the entire publishing process

Every author/publisher/design/ eBook professional is vetted

But we can write our own destiny

Outcome is yet to be determined

We are over 500 e-book professionals strong and growing

Join us!

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