how the internet of things will literally ruin the web - gaëtan godart

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How the Internet of Things will literally ruin the web?

- Gaëtan Godart -

2017

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INTERNET IS KAPUTHOW THE INTERNET OF THINGS WILL LITERALLY RUIN THE WEB?

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63% of internet trafic = VIDEO

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20% OF DATA TRAFIC IN THE UK

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CELLULAR VIDEO DATA USE – TEENS vs OTHERS

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50% OF THE WEB TRAFIC IS NON-HUMAN? HOW COMES???

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50 000 000 000

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OTHER? LET’S TALK ABOUT INTERNET OF STUPID THINGS

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8% of American toilets are connected

Other? … Connected Toilets in the spotlight

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And they are serious…

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THIS IS… SADCOMPLICATEDFREAKYCREEPYINTRUSIVEHAHA!

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1. 800 000 BARBIES HACKED THEN KILLED FACEBOOK

2. BARBIES BECAME « KINKY »

3. PRIVACY CONCERNS - AUDIO SURVEILLENCE & RECORDS

4. FORBIDEN IS GERMANY

5. DESTROYED BY PARENTS

Hello Barbie

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Serious again !

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Tech Improvement

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Latency Issue

OK….

NOT OK…

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PRICE TO DOWNLOAD THIS PRESENTATION:

64MO * 11,57€ = 740,48€

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“ of the data in the world today has been

created in the last two years alone” IBM

of Data collected by Google the last 2 years has been analysed

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+4000 scientists in Antartic are producing way more data that they can export!

TOP 5 PITFALLS

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of its capacity

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99% OF INTERNATIONAL DATA IS TRANSMITED VIA UNDERWATER-CABLES

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« Underwater cables are mutual investments – No

one can afford it by its own »

Jean-Luc VuilleminSVP International Networks @

9.000KM

1.000.000.000 €

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ONLY THE COMPANIES WITH A LOT OF CASH WILL BE ABLE TO INVEST AND OFFER THE TECH INFRASTRUCTURE TO SUPPORT THIS EVOLUTION.

90 B$ 215 B$ 27 B$ 135 B$REVENUE IN 2016

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WHO OWNS THE DATA?

TECH PROVIDER SERVICE/PRODUCT PROVIDER

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WHO OWNS THE DATA?

TECH PROVIDER SERVICE/PRODUCT PROVIDER

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Only the companies with a lot of cash will be able to invest and offer the tech infrastructure to support this evolution.

MINISTER FOR FOREIGN AFFAIRS

« I consider GAFA as new nations and want to engage diplomatic relations with them »

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AUTOMOTIVE

HOME RETAIL HEALTHCARE

SECURITYCONVENIENCE

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• COUNTING (based on the WiFi beacons of mobile devices carried by the audience in

range of the InfiniSense product)

• DWELL TIME (average time spent in range of the InfiniSense device)

• NUMBER OF IMPRESSIONS (average, as derived from the aggregated data results)

• HEAT-MAPPING (location-based audience density chart supported with triangulation

of multiple InfiniSense devices)

• 12 month DATA HISTORY (applicable on collected data as described above)

• DEMOGRAPHICS

• Add-on to the TRAFFIC subscription

• DATA COLLECTION

• CLOUD TRANSMISSION

• BEACON FRIENDLY

• WIFI/BLUETOOTH

• IMAGE-BASED DEMOGRAPHICS

• GENDER & AGE BRACKETS

• TRAFIC & INTERACTION

A BRAND NEW WORLD

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← Real cloud

Electrical Plants

8% Global Electricity Consumption

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1M2

X2 = 2 HOUSEHOLDS

60 000 M2

= 120 000 HOUSEHOLDS

ELECTRICAL CONSUMPTION OF A DATA CENTER

OVH

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20% of trafic in the UK

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MARKET DRIVERS MARKET BARRIERS

1. EXPANDED INTERNET CONNECTIVITY2. HIGH MOBILE ADOPTION3. LOW-COST SENSORS4. LARGE IoT INVESTMENTS

1. SECURITY CONCERNS2. PRIVACY CONCERNS3. IMPLEMENTATION & DATA FLOW MANAGEMENT4. TECHNOLOGICAL FRAGMENTATION

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1. DATA CONSUMPTION IS BOOMING

2. CABLES ARE EVERYWHERE

3. THE TECH INFRASTUCTURE NEEDS TO BE UPDATED CONSTINUOUSLY

4. THE COMPANIES WHO PAYS THAT ARE DIFFERENT THAN BEFORE

5. INTERNET & DATA STORAGE ARE HIGHLY POLLUTING

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INTERNET IS HIGHLY

POLLUTING

AVOID WASTE

BE EFFICICENT WITH YOUR E-

MARKETING

WORK WITH US ☺

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THANKS !