how organisations can survive and thrive in a web 2.0 world

How organisations can survive & thrive in a web 2.0 world..

..And ten ideas to take your company social today (or tomorrow)

Paul Harrison

Where are these conversations taking place? •Blogs •Social Networks •Business Networks•Micro-blogs, Social bookmarks•Communities•Wikis, other participatory / user-

generated media•Virtual Worlds

Why wouldn’t my organisation actively participate in the social media? • No one reads blogs anyway• I get enough applications, thanks very much • Hyves and Facebook are blocked to our

employees. What would be the point? • I don’t want my product or recruitment ads

appearing on inappropriate personal pages • I haven’t got the budget or the time to

manage this• All of the above reasons, plus another 100

there isn’t space to list...

Why must organisations actively participate?

You’re already involved

Case study – Morrisons

•At least 15,000 employees (or ex-employees) members of Morrisons’ Facebook groups – reach of 0.25 million

•Vast majority of content inappropriate / at odds with employer brand proposition

Why do these conversations matter? •Brand image•Internal morale / encouraging the right

behaviours•Damage to your digital DNA

Why do these conversations matter? •Your brand is being defined by people

external to your organisation

•Customers and Candidates are using social spaces to validate your brand proposition

Case study – Virgin Atlantic

Why are social spaces important? •They offer us unprecedented

opportunities to build rich relationships with existing customers, new customers, engage existing employees and reach out to new talent.

•It’s the future

10 ideas for tomorrow(or the day after)

1. Start Listening

•Variety of free & paid-for tools out there•Identify possible environments •Consider the context of what you’re

hearing

2. Get involved. Now.

3. Claim your name

4. Hire a ‘Twintern’

5. Follow, don’t lead

6. Social comes from the bottom up..•Access•Guidelines•Tools•Trust

Authenticity is the key...

7. Get ready to say the hardest word

8. Crowd source

9. Review your PR

10. Think mobile

In conclusion:

•Develop an achievable roadmap and what happens if.. scenarios

•Trust your people •Be authentic•Believe in Dialogue

Thanks for listening

* CarveConsulting.com/blog* Slideshare.net/CarveConsulting * LinkedIn.com/in/PaulHarrison* Twitter.com/CarveConsulting

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