how not to get noticed

How *Not* To Get NoticedUsability Analysis of WordPress

How *Not* To Get Noticed WordCamp 2007

People don’t notice good design ...

How *Not* To Get Noticed WordCamp 2007

How *Not* To Get Noticed WordCamp 2007

... and people will do stuffwhen design fails.

How *Not* To Get Noticed WordCamp 2007

How *Not* To Get Noticed WordCamp 2007

Matt brought a small team in to analyze WordPress.

How *Not* To Get Noticed WordCamp 2007

“That’s when I know WordPress is doing its job:

when people aren’t even aware they’re using it becausethey’re so busy using it!—Mark Jaquith, 21 February 2007

http://markjaquith.wordpress.com/2007/02/21/engine-awareness/

How *Not* To Get Noticed WordCamp 2007

Our goals were simple:

How *Not* To Get Noticed WordCamp 2007

Findability,

How *Not* To Get Noticed WordCamp 2007

consistency,

How *Not* To Get Noticed WordCamp 2007

and something called “unconscious design” or

“transparent design.”

How *Not* To Get Noticed WordCamp 2007

To start, we could have looked at other models.

How *Not* To Get Noticed WordCamp 2007

Solo Blogger Power User Pro Admin

Consultant Teacher

But instead, developed personas based on research.

How *Not* To Get Noticed WordCamp 2007

How *Not* To Get Noticed WordCamp 2007

We learned some things:

How *Not* To Get Noticed WordCamp 2007

Users don’t care what designers intended.

How *Not* To Get Noticed WordCamp 2007

How *Not* To Get Noticed WordCamp 2007

index.phpindex.php?page=statspost.phppost-new.phpedit.phpthemes.phpwidgets.phppage.php

edit-comments.phpoptions-general.php

Most visited screens by numbers

How *Not* To Get Noticed WordCamp 2007

Most people we talked to ignore most of the page.

How *Not* To Get Noticed WordCamp 2007

How *Not* To Get Noticed WordCamp 2007

So we considered a redesign like this.

How *Not* To Get Noticed WordCamp 2007

Dashboard

Blog All | Edit | RSS

You have [19] unpublished posts, [27]

scheduled posts, and [31] comments in

[9] categories.

You use the [Hemmingway] theme.

You're using WordPress [x.x].

Right Now

Write a New Post

Recent Comments

Change your Theme

Stats Plugins See All | Edit | RSSIncoming Links

Update to WordPress [2.2]

See All | Edit

See All | EditSee All | Edit

Global Navigation

But research showed that more was needed.

How *Not* To Get Noticed WordCamp 2007

People don’t like surprises.

How *Not* To Get Noticed WordCamp 2007

“You have to show people something they've never seen before.

And if they've seen it, you have to show them

in a new way.”—Lorelle VanFossen, yesterday

How *Not* To Get Noticed WordCamp 2007

How *Not* To Get Noticed WordCamp 2007

People like it when you know what they’re thinking.

How *Not* To Get Noticed WordCamp 2007

People think of their media as objects.

How *Not* To Get Noticed WordCamp 2007

And people refer to objects using nouns.

How *Not* To Get Noticed WordCamp 2007

How *Not* To Get Noticed WordCamp 2007

Nouns!

How *Not* To Get Noticed WordCamp 2007

How *Not* To Get Noticed WordCamp 2007

People should navigate by nouns, not verbs.

How *Not* To Get Noticed WordCamp 2007

How *Not* To Get Noticed WordCamp 2007

Users didn’t get it.

How *Not* To Get Noticed WordCamp 2007

Manage Create Posts Comments

Act

ivity

My Profile Plugins

1

2

3

4

5

6

7

8

9

10

“Refer or relate an old post to a new one”

“Add image to post”

“Post a video”

“Write a new blog post”“Post author”

“Post excerpt”

“Respond to comments”

“Moderate comments(approve/disapprove”

“Change my password”

“Post a photo frommy flickr account”

Blog administrator Advanced users, 2+ years Novice to mid-range, 1 year or less

How *Not* To Get Noticed WordCamp 2007

Clearer verbs as navigation worked.

How *Not* To Get Noticed WordCamp 2007

People got it.

How *Not* To Get Noticed WordCamp 2007

Drafts are not drafts most of the time.

How *Not* To Get Noticed WordCamp 2007

Saving for reference

Saving for reference

Removed from blog

Removed from blog

Working on it

Working on itWorking on it

Starting idea

In progress

In progress

How *Not* To Get Noticed WordCamp 2007

Drafts

How *Not* To Get Noticed WordCamp 2007

People like the whole truth.

How *Not* To Get Noticed WordCamp 2007

The Present

How *Not* To Get Noticed WordCamp 2007

The Future

How *Not* To Get Noticed WordCamp 2007

How *Not* To Get Noticed WordCamp 2007

Show when possible.

How *Not* To Get Noticed WordCamp 2007

How *Not* To Get Noticed WordCamp 2007

How *Not* To Get Noticed WordCamp 2007

How *Not* To Get Noticed WordCamp 2007

People tend to have one thing to say at a time.

How *Not* To Get Noticed WordCamp 2007

After publishing a post, users see a new Post screen.

How *Not* To Get Noticed WordCamp 2007

But they have nothing more to write.

How *Not* To Get Noticed WordCamp 2007

They need suggestions. Nexts. And reassurance.

How *Not* To Get Noticed WordCamp 2007

Be voyeurs.Don’t surprise people.

Anticipate what people need.Don’t be brief at the cost of clarity.

Show, don’t tell.Never stop at a dead end.

How *Not* To Get Noticed WordCamp 2007

Get Unnoticed.

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