how marketing automation closes the gap between sales and marketing - digital marketing forum 2014

How Marketing Automation closes the gap between sales and marketing

How Marketing Automationcloses the gapbetween sales and marketing

jan@campaigndock.com | www.campaigndock.com

The context of sales has changedHow Marketing Automation closes the gap between sales and marketing

The buying process todayHow Marketing Automation closes the gap between sales and marketing

Based onreferrals andonline search

In absenceof sales andsuppliers

Data driven content marketing automationHow Marketing Automation closes the gap between sales and marketing

Real dialogueAdequateanswers

Insights in theactual needs of customers

Inbound vs outboundHow Marketing Automation closes the gap between sales and marketing

Does it fit your needs?How Marketing Automation closes the gap between sales and marketing

Business to businessContent richLonger sales cycle

The anatomy of a sales pitchHow Marketing Automation closes the gap between sales and marketing

Introduce

Analyse

Argue

Detect

What’s cooking in the kitchen?How Marketing Automation closes the gap between sales and marketing

- Email- Survey- Landing pages- Drip mail- Lead scores- Lead qualification- CRM Integration- …

… and what is being served?How Marketing Automation closes the gap between sales and marketing

Single point of view Relevancy Qualified leads