how marketers can uncover their stash of marketing data to drive performance beyond display into...

How Marketers Can Uncover their Stash of Marketing Data to Drive Performance beyond display into Facebook and TwitterJune 2014

Martyn Bentley

Regional Vice President, @martynbentley

Chango is a programmatic advertising platform that

connects marketers with their customers in real time across

Display, Social, Mobile, & Video.

CHANGO IN A NUTSHELL

Programmatic Everywhere

RTBDISPLAY

RTB MOBILE

RTBSOCIAL (FBX)

RTBVIDEO

NATIVE SMARTTV

RTBPremiumDisplay

SOCIAL (TWITTER)

OOH RADIO GLASSES

$

2008 2013

It started with RTB for display, it will end with everything… you have to be set up now for masses of live data

Facebook takes the lion’s share of paid media budget

Survey of 449 brand marketers and agencies, May 2014

Data –Finding the Angel

in the Marble

‘Big Data’ simply means ‘more data’, lots of it to be precise. And it’s unstructured and

somewhat scattered.

So the promise of ‘Programmatic Marketing’ is to make big data actionable, and make our

marketing programs more efficient.

20,000 GBData Collected Every

Day

Over 8 Billion searches captured every month!

Crucial Intent Data

CATEGORY SEARCHES CAPTURED POPULAR SOURCE

Retail

Electronics

Travel

Auto

Finance

Telecom

CPG

Sports &Entertainment

Other

2+ Billion

1.5+ Billion

1+ Billion

750+ Million

750+ Million

650+ Million

550+ Million

450+ Million

350+ Million

Designer Purse

xBox 360

Car rentals

Best winter tires

Low APR

iOS 7

Pregnancy diet

Iron Man

Emergency plumber

Crucial Contextual Data

1 trillion page impressions monthly!

Programmatic + Live Data In Action Today

Programmatic + Live Data In Action Tomorrow

An Omni-Channel customer experience in the near future

CONFIDENTIAL // 2014 //

She notices her performanceis more sluggish than usual

….so does the App.

CONFIDENTIAL // 2014 //

On her way to work

CONFIDENTIAL // 2014 //

The taxi ad seems to speak to her

CONFIDENTIAL // 2014 //

Even the billboards seem to know something

CONFIDENTIAL // 2014 //

A promoted tweet from New Balance pops up and prompts aconversation

CONFIDENTIAL // 2014 //

That Twitter conversation leads to an order

CONFIDENTIAL // 2014 //

The shoes are 3D printed – and delivered by an Amazon Prime drone.

THE NEARER LESS CREEPY FUTURE…Where is mobile targeting in terms of

maturity?

Standard PracticeWill soon be standard practiceIn the experimental stageI don’t know

Survey of 449 brand marketers and agencies, May 2014

Is social the key to mobile retargeting?

YesNo

Survey of 449 brand marketers and agencies, May 2014

Thank YouFor more information visit

chango.com