how major brands will use social media big data in 2015 for marketing

How to DominateYour Market

(And Everybody Else’s)

CONFIDENTIAL

NOT FOR RELEASE

The Ji-In EffectIn Korean, Ji-In (pronounced: gee-een) isn’t justsomeone you consider a close �iend, it’s someone

you consider a respected con�dant.

The �rst person youspill your troubles to

and introduce your friends tois your Ji-In.

Wouldn’t It Be Nice If Your Customers

AndYour Competitors’ CustomersConsidered You Their Ji-In?

What Would Happen?

1. You’d Get Word of Mouth Sales

(better than �ee advertising)

2. You’d Hear Complaints First

(instead of the whole world hearing �om a troll)

3. Your Competitors’ Ads -> Deaf Ears

(you’ve already got a Ji-In accountant/psychologist/mai...)

Basically,You’d Dominate

The Market.People Like Buying

From People �ey Know.

That’s...

TheJi-In

Effect.C8

知人

But Doesn’t Building Relationships

Take Time?What if I have to show pro�tability in 2 quarters?

If you want all “the fruit,”while everybody else is vying

for the low hanging fruit*...*high purchase intent traf�c

{allthe

�uit

... You gotta take the timeto build a jet pack

Butlet’s get you

that low hanging fruit �rst.

Butlet’s get you

that low hanging fruit �rst.

(and in just one quarter)

So, Just to Con�rm,We’re Putting Off Total

World (ok, Market) DominationFor a Short Term Win,

Right?

O.K.The lowest hanging fruit are the people

with “purchase intent” now.

�ey just got their pay check.�eir rent and car payments aren’t due

for another 15 days.�eir spouse is on a work trip.

And Their Walletis Out

Q: So how do you make contact?

A: Meet them where they are.

They are...

...In SNS (publicly) asking followers,“has anyone tried the new...”

...In Google researching blogger reviews.

...At home or work asking their Ji-In.

SNS Strategy

Let’s Say You’re Trying ToTake Marketshare �om Apple...

Action Items:1.

Create a search �lter in Twitter, Facebook, Instagram, Pinterest... for

“hate ... iphone”“love ... iphone”

“want... iphone7”“broke ... phone”

“has anybody tried the new ... iphone ...”C8

2.Use Big Data Analytics Software to

Singularize Individuals Across All Networks

You need an interSNS customer identi�cation system so

you can unify conversations you’ve hadwith someone on di�erent websites.

Basically, you don’t want them to say...

An InterSNS CRM SystemWill Give You a Complete Pro�le

of Your Potential Customer

That Translates To Visibility.You’ll Know Exactly Where

Anyone Is In Your Sales Funnel.

Just As Valuable,You’ll Get Whole

Marketing InsightsThat Can Be AppliedTo Future Products

3.Create a Graded Sales Funnel

By engaging with the market, you’ll be able tomigrate individuals and communities �om one

grade to another:F. Doesn’t know they need our productD. Doesn’t qualify as a customerC. Quali�es but has issue with our productB. Likes our product but wants to compareA. Assured our product is the right choice

To Migrate Individualsand Communities

From F to Grade A,

You’ll Need That Uni�ed ID SystemTo Precisely Chisel Down All TheirBarriers to Becoming a Customer.

Search Strategy

What About The People WhoJust Google?

Frankly, they can have higherpurchase intent than people who

just want to talk about that Ferrari.

Action Items:0.

Don’t Get Into a Bidding WarFor Prime Adwords Real Estate

Only Google wins.

Bidding for positioning drives up the cost of that space. �e top spot for Alchohol ads is about $17 USD per click.

�e cost per click for “plastic surgery beverly hills”is $72 in Spring. While 1 in 100 clicks canconvert to a patient worth $7000 in pro�t,the cost per conversion is $7200. But that’snot what really happens. Trolls maliciouslyclick your ads and competitors hire Chineseand Russian IP shi�ing CTR spammers ...

... to automatically control trojan malware infected computers around the world to click on your adwords ads until your entire budget is spent.

�at brings your click to customer rate downto 1 in a 1,000. Yes. You did the math correctly,It will cost you $72,000 to get one customer.

“Nobody’s dumb enough to spend that much money on acquiring one customer!”you say?

You’re right.

What actually happens is that most companiesstop using adwords in a few days having gainedzero new customers. �en, the guy who bid $72is next in line to get �eeced. (You see why only Google wins?)

1.Build a Nascent Adwords Campaign

Nascent terms are terms thatcost near-nothing

because nobody (but you)knows that these terms will drive massive target customer tra�c.

People WhoSearch:

“Plastic Surgery”

People WhoWant to Get

Plastic Surgery

$14-72USDPer Click

Payable to Google11:40 am 11:47 am 11:50 am 11:55 am

People WhoSearch:

“Plastic Surgery”

Plastic Surgery

$14-72USDPer Click

Payable to Google

11:40 am 11:47 am 11:50 am 11:55 am

Breaking News: Megan Fox Had $273,000 of

Forehead Plastic Surgery Done.

People Who Search:

“Megan Fox Forehead”People Who

Search:“Plastic Surgery”

Plastic Surgery

11:40 am 11:47 am 11:50 am 11:55 am

Breaking News: Megan Fox Had $273,000 of

Forehead Plastic Surgery Done.

You get the same $72 people

at a Buck.

$1-2 USDPer Click

ThatIs the Google Bubble.C8C8

And You Just Popped It.

Our Nascent Adwords Strategy hits the same people who could normally only betargetted at high cost. But it also hitspeople who are interested in your productbut did not search for you - a much larger market segment.

So how do you �nd these Nascent Keywords?How do you react instantly before the bidding war starts again? Yes. We can.

But We’re Not Even At The Coreof The Watermelon Yet

Potential Customers Aren’t the Only People Who Will Find You

When News Breaks, Reporters andPowerful Bloggers Are Also In There.They Will Find You and Interview You.

But Wait!“What if our product doesn’t lend itself to internet search? What if our product is like

Coke or a fashion line that nobody Googles?”Well, instead doing an SNS or Google semantic search, do a visual search. So while nobody tweets that they’redrinking Coke, they will post a photo doing just that. A visual search algorithm can �nd faces and logos withinphotos. From here, start pushing them through your graded sales funnel again: ingratiate; resolve issues; sell!

If Your ProductDoesn’t Exactly

Fit Into This Strategy

Don’t Worry.We’re Happy to Make

You A New One.

Don’t Worry.We’re Happy to Make

You A New One.

Ask At:CreativeGuerrilla.co

Where everybody is

Where you could be

2. Run a Guerrilla PR Campaign at Bloggers�is is the only way to win the Google SEO game

Google the most expensive highest purchase intent keyword

you want. To be on top of those organic results, you

have to persuade, cajole, bribe, and threaten the people who are alreadythere before they’ll write about you.�at takes a ton of elbow grease anda silver tongue. But that’s only 30% of

the formula. Yes. We have the other 70%.C8

3. Build Your Flytrap in Youtube

3. Build Your Flytrap in YoutubeBloggers are much more willing

to blog about a video than anothercompeting blog.

When You do land on Page 1, searchersare 5x more likely to click a video.

Seeing is believing so add hearing tooand customers will be another 7xmore likely to trust you and buy.

3. Build Your Flytrap in Youtube5x7=hellavalotmorelikelytobuy

than �om something they had to read.

They are...

...In SNS (publicly) asking followers,“has anyone tried the new...”

...In Google researching blogger reviews.

...At home or work asking their Ji-In.

RESOLVED.

Now,Forget

EverythingC8

Asking forProduct Recommendations

In Social Media and Searching GoogleIs Preempted Like a Vaccine

If Your Future Customer Is Already Familiar With You.

In Fact,Even Asking Their Friends and Family

For Recommendations Doesn’t HappenWhen Your Future Customer Already

Trusts and Likes You.(Now, the Google shark tank is irrelevant)

�at’s

TheJi-In

Effect C8

(It’s easy to make the mistake of thinkingSearch is not for consumer products likedrinks and fashion. A�er all, when’s thelast time you Googled “Cola” or “Jeans?”But that’s because you’re already familiarwith the brands within those categories.Hell, you’ll even Google “drinking water”if you’re in A�ica or South East Asia for

the �rst time.

�at’s the power of the Ji-In E�ect. It makesAdvertising and Search irrelevant.)

Wait.Stop �inking Like It’s Still 1989.

Wait.Stop �inking Like It’s Still 1989.It Doesn’t Take a Billion Dollars

To Brand Yourself Globally.

Everybody KnowsWhere Gangnam Is

No KnowsWhat Sound a Fox Makes

It Is Now Possible to Become a Ji-In

It Is Now Possible to Become a Ji-In,Globally, Fast.

“But won’t it take massive manpowerto handle the resulting �ood of inquiries?”

“What if we get a million more inquiries?Is that even scalable?”

(and you won’t get a million inquiries. You’ll get millionsof hits but a small percentage will send your CSRs

a message)

80% of your public inquiries will be variations ofthe same 5-10 questions. A decision algorithm can

recommend answers for any CSR to single click send.

Also, 90% of your replies can be public. So entirecommunities of users and customers can read

your response. �at prevents most from asking the same.

How Do You Create the Ji-In Effect?Accurate data about every individual

Precise individualized content delivery

How Do You Create the Ji-In Effect?Accurate data about every individualPrecise personalized content delivery

It’s Not About Being Platform AgnosticIt’s Being Platform Uni�ed.

Here.You know your daughter’s Facebook, Twitter,

and Instagram accounts. You know she’s dating Caleb in Facebook, becoming too chummy with her 25 year old teacher in

Twitter and partying with �iends when shewas supposed to be studying with Sage

in Instagram.C8

So you have a chat with her at home.�at’s platform uni�cation.

Q:Is that even possible with a 10,000,000

Person Customer Base?A:

go back several slides

t an i

just b

t a Sam

t! Wha

So accurate data about every individual is about unifying all their pro�les across

major social media channels &

putting all their relevant thoughts aboutyour brand on one single timeline.

Precise delivery of messaging meansboth sending private messages withinsocial media services or sites (SNS)and it means migrating them to a

proprietary private platform where higher precision messaging is possible.

Why Rent (the relationship)When You Can Own?

The Beauty Here Is That Since You Can Control Who Sees What

Message, The Troll Noise Ratio Drops.

Will TheyGive Us So Much

Data?C8

Our Content StrategyWill Persuade ThemTo Become Ji-In...

...If You Ask Us To.

CreativeGuerrilla.co

Let 's sort what we can do for you.

We start by pulling every single post relevant to

your brand. �at includes all public posts in

every major social network about your competi-

tors' brands too. We even go so far as to pull

down posts that reveal opportunities for new

features and products.

If you look closely enough, or rather, step back

far enough to see the forest, you'll see brewing

sentiment that can be harnessed into a new

market that has never existed before.

We build your "persuasion strategy" based on

this data and your goals.

We create content that directly resolves the most

common reasons the public

A. Doesn't advocate your product

B. Hates your product

C. Bought your competitors product

D. Bought supplementary products (people

who own Samsung smartphones also carry iPods

and digital cameras while iPhone owners don't)

E. Is waiting for the next upgrade to buy

�e content educates and removes the barriers to

purchase where it can. For example, if someone bought

an iPhone because it takes better “sel�es” than the

Samsung Galaxy 5, we create fun videos showing o� the

hidden "sel�e mode" that automatically so�ens skin and

blurs blemishes that nobody knows about because we

haven't made this video for Samsung yet.

�en we directly hand carry that video to each of the

individuals who are tagged in our big Data database as

having complained about Samsung's sel�e quality.

�is is a major departure from traditional social media

marketing. Instead of APB style mass blasting out of

content to followers with varying wants and needs, we

laser target who sees what message. Imagine how much

that will �lter out trolls and malicious Russian or

Chinese spammers hired by your competitors.

A�er we resolve one barrier to purchase, we repeat the

process until all barriers to purchase have been plucked

out. Where barriers to purchase cannot be resolved

with education, for example features that don't exist yet,

and cost, we can o�er incentives like coupons.

And yes. Our process is scalable all the way up to

products like Coke, Revlon, Samsung.

And no. �e price point of your product doesn't have

to be high. Our marketing engine can drive

individuals through each step of the marketing

and sales funnel.

But your scale does need to be high. If you’re a

medium size corporation, you’ll need global

partners to truly take advantage of the global

reach of the web.

�ere's a secret sauce to all this.

It's content that resonates. When we say

educate, we mean informing the consumer in a

way that they don't realize they've been

schooled. We're talking about getting a hundred

million YouTube views just so you remember

learn that Gangnam is a place In Korea.

�ink of our big data mining as the gold sluice.

�at would make fun resonant YouTube videos

the torrential river.

You can increase marketshare with either.

Combining the two multiplies your results.

Want to see what we can do for your product?

Let's talk at CreativeGuerrilla.co

CosmeticSurgery Industry�is is the dawn of the “Age of Mass Customization”Not only can you go to the Porsche website and custom design your own Carrera from wheels, interior, horses, colors , to entertainment before it gets manufactured, haute couture denim lines let you pick the length, inseam, waist, �t, wash, stitch color,hand distressing style, and even back pocket embroidery before they sew your $500 pair of jeans. We don’t have to talk about what 3d printing will do for your (wife’s) shoe collection or your furniture, do we? From custom shaping your baby’s skull to genetic engineering to custom shape your baby’s life potential, this is the era of mass customization. Cosmetic surgery will soon be thenorm. By then, pharmaceuticals and cosmetics giants will open global chainsof surgery clinics. To beat them, surgeons must go global and go now. Call us.

Customize last page with industry

outlook for each of the 17 identi�ed

growth industries till 2020.

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