how kent businesses can drive change through social media

How Kent businesses can drive change

through Social Media

• Managing Director of Zoodikers Consulting

• 25 years at top level in marketing, PR & social

• TEDx speaker• Chairperson of PRCA’s South East/E.

Anglia Group• Regularly called on to commentate

on social media for BBC TV and radio• Spoken and moderated at high-

profile industry events

@katieeking

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Smart phones and social channels have altered the way we buy and sell

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And they are impacting customer service

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Strategy: ensuring social media supports your business goals

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Key priorities

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Planning is essential for sales success

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1. Plan & segment your audience

2. Devise a content strategy

3. Build profile and differentiate

4. Nurture sales leads

Your audiences Business objectives

Marketing objectives

Perceptions to create in 3, 6, 9 months

Messages to convey

INFLUENCE THEMPR & social media tools

Prospective customers

To achieve £x turnover & minimum x% net profit

Twitter/LinkedInOnline PRBlogNetworking

Existing customers LinkedIn GroupsCase studiesSocial mediaAwards

Recruiting staff Webinars NewslettersSocial media

Partners + agents News storiesSocial media

1. Segment audiences

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Segment by:

Demographics (e.g. ABC1 males/25+)Vertical sector (e.g. retail)Business function (e.g. business owner)Geography (e.g. Kent)

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2. Content strategyRelevantEngagingFreshCreativeValue addProfileDifferentiateConsistent, constant, connected

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3. Build profile & differentiate

Building profile & thought leadership

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Topical/trending

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4. Nurture sales

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Business intelligence

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Maximise ‘touch points’

Interaction to gather data

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Measuring Return on Investment (ROI)

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Measures of success/ROI

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Useful tools:SendibleScredibleHootsuite or TweetdeckLead ForensicsTweetreach

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Q&A time

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Thanks for your time!

@katieekingkatie@zoodikers.comwww.zoodikers.com