how it fits

How it Fits

Who is involved in digital designs?

User Experience (UX)

Visual Designer

Tech guy/gal

Project manager (PM)

Account Director (AD)

Content Strategist

Account Director(goalie)

First to come out of the tunnel. Last line of defense.

Project manager(Center)

Kicks off the game and keeps everyone in line.

Content Strategist/UX/Visual Designer(Right wing/right defense)

Uses creative ways to get the puck in the net for a goal!

Content Strategist/UX/Technology(Left wing/left Defense)

Analytical and strategic with getting the puck in the goal

CONTENT: IT’S MORE THAN JUST WORDS

CONTENT STRATEGY

The many responsibilities of a content professional

CONTENT DISCOVERY

PATH/DIRECTION PLANNING

Content PLANNING

Content engineering

Content operations

Content marketing

GOVERNANCE GUIDANCE

CMS DEVELOPMENT

TAGGING DEVELOPMENT

MIGRATION PLANNING

CONTENT DEVELOPMENT

WORKFLOW PLANNING

MIGRATION PLANNING

MESSAGE PLANNING

CHANNEL IDENTIFICATION

CONTENT DEVELOPMENT

CONTENT SHARING

CONTENT STRATEGY: HOW IT FITS

Content has a presence in every stage of a digital project. Sometimes it’s in the forefront and sometimes it’s in the background. But it’s always present, from the beginning to the never-ending.

Discover

Content Strategy fits by. . .

ux

Gathering information about content and stakeholder needs to inform the UX team about:• Quantity of content• Content importance• Content owners’

expectations

Visual Design

Gathering information to inform visual designers about: • Look and feel

expectations• Current image library • Specific image

requirements• Brand requirements

Tech

Gathering information content owner needs to inform the tech team about:• Number of content

authors• How often content

needs to be updated• CMS requirements

Design

Content Strategy fits by. . .

ux

Taking the lead in developing the IA, or we can be the support team while UX leads.

Providing specific information about the images needs throughout the site based on the purpose of the content.

Defining the content types, tagging strategy and workflow needs so the tech team can build a site that meets the needs of the audience and stakeholders.

Visual Design Tech

Develop

Content Strategy fits by. . .

QAing the CMS and report bugs.

Tech

deploy

Content Strategy fits by. . .

ux

Ensuring the interaction is working.

Ensuring the design works with content.

Ensuring the CMS works.

Visual Design Tech

We need Uxa, creative, tech, PM & ad, too.

ux

Develop wireframes to display content so it’s user-friendly and helps users find the information they need, fast

Guide us through the CMS and understand our abilities and limitations to manage content

Visual Design Tech

Support the content with engaging presence

Convince clients that content never ends

PM AD

Provide us with the hours to get the work done

CONTENT MARKETING: HOW IT FITS

Content marketing is only successful if you have a solid content strategy.

“Content marketing uses traditional marketing principles to craft content for interactive technology that tells a story, provides useful information and establishes relationships to persuade customers to take action, build brand awareness and engage the world.”

What isContent Marketing

Content Marketing is a way to . . .

• Connect • Inform • Educate• Build Relationships

. . . . by providing valuable and trusted information through storytelling.

Keep in touchSocial media

@RebeccaSteurer linkedin.com/in/rebeccasteurer

Email

Rebecca.steurer@manifestdigital.com

Blogs

admci.com/blog Manifestdigital.com/blog