how is strategic planning carried out at different - shashank motepalli

How is strategic planning carried out

at different levels of the organisation?

To be covered:

• Corporate and Division Strategic Planning

• Business Unit Strategic Planning• Product Planning

Corporate and Division

Strategic Planning

i. Defining Corporate missionii. Establishing Strategic

Business Unitsiii.Assigning resource to each

Strategic Unitiv. Assessing Growth

Opportunities

i. Defining Corporate mission

i. Defining Corporate mission

i. Defining Corporate mission

i. Defining Corporate mission

i. Defining Corporate mission

i. Defining Corporate mission

ii. Establishing Strategic Business Units

Focus Market Definition

Strategic Market Definition

ii. Establishing Strategic Business Units

iii. Assessing resources to each SBU

iii. Assessing resources to each SBU

Latest Methods:

Shareholder Value AnalysisMarket Value of company

with/without SBU

iii. Assessing resources to each SBU

iv. Assessing Growth Opportunities

iv. Assessing Growth Opportunities

Intensive Growth

iv. Assessing Growth Opportunities

Diversification Growth

iv. Assessing Growth Opportunities

“Always looking for one big breakthrough, the one big idea, is contrary to what we found: To build a truly great company, it’s decision upon decision, month upon month….. It’s cumulative momentum & no one decision defines great company”

Jim Collins

Marketing Innovation

Business Unit Strategic

Planning

Inte

rnal

En

viro

nm

en

t A

naly

sis

Exte

rnal

En

viron

men

t An

alysis

Goal Formulation

Strategy Formulation

Strategy FormulationStrategic Alliances

Strategy FormulationStrategic Alliances

Strategy FormulationStrategic Alliances

Strategy FormulationStrategic Alliances

McKinsey 7Ss

Program Formulation & Implementation

Feedback and Control

Contents of Marketing Plan

Executive Summary and table of contents

Product Planning

Marketing Strategy

Financial Projections

Situation analysis

Implementation Controls

Contents of Marketing Plan

Contents of Marketing Plan

Contents of Marketing Plan

Contents of Marketing Plan

Contents of Marketing Plan

“Bible to Marketing

Management”

-Prof.Sameer Mathur

A Shashank Motepalli Presentation

Thanks!