how has marketing management changed in recent years ?

HOW HAS MARKETING MANAGEMENT CHANGED IN RECENT YEARS ?

NEW MARKETING REALITIES

INFORMATION TECHNOLOGY

GLOBALIZATION

DEREGULATION

HEIGTENED COMPETITION

RETAILS TRANSFORMATION

CONSUMER BUYING POWER AND INFORMATION

CONSUMER PARTICPATION

COMPANY ORIENTATION TOWARD THE MRKETPLACE

PRODUCTION CONCEPT

PRODUCT CONCEPT

CONSUMER PREFER PRODUCT THAT ARE WIDELY AVAILABLE AND INEXPENSIVE.

BUSINESS CONCENTRATED ON ACHIVENG HIGH PRODUCTION EFFICIENCY, LOW COST AND MASS DISTRIBUTION.

USEFUL FOR MARKED EXPANDATION.

SUPPORT CONSUMER FAVOR, QUALITY, PERFORMANCE OR INNOVATIVE FEATURE.

SELLING CONCEPT

MARKETING CONCEPT

USED MOSTLY FOR UNSOUGHT GOOD.

CUSTOMER CENTERED, SENSE AND RESPOND PHILOSOPHY.

THE JOB IS TO FIND RIGHT PRODUCT FOR YOUR CUSTOMER. ITS GOAL IS BEING MORE EFFECTIVE THAN COMPETITORS IN CREATING, DELIVERING,AND COMMUNICATING SUPERIOR VALUE TO YOUR TARGET MARKET.

HOLISTIC MARKETING CONCEPT

IT ACKNOWLEDGE THAT EVERYTHING MATTERS IN MARKETING .

RELATIONSHIP MARKETING

RELATIONSHIP MARKETING AIMS TO BUILD MUTUALLY SATISFYING LONG TERM RELATIONSHIP WITH KEY CONSTITUENTS IN ORDER TO EARN AND RETAIN THEIR BUSINESS.

INTEGRATED MARKETING

INTERNAL MARKETING

AN ELEMENT OF HOLISTIC MARKETING, IS THE TASK OF HIRING, TRAINING AND MOTIVATING ABLE EMPLYEES WHO WANT TO SERVE CUSTOMER WELL.

PERFORMANCE MARKETING PERFORMANCE MARKETING REQUIRES UNDERSTANDING THE FINANCIAL AND NON-FINACIAL RETURNS TO BUSINESS SOCIETY FROM MARKETING ACTIVITIES PROGRAMS.

FINANCIAL ACCOUNTABILITY

SOCIAL RESPONSIBILITY MARKETING

4 PS

MODERN MARKETING MANAGEMENT 4PS

New market realities

Company orientation toward marketplace Relationship marketing Integrated marketing Performance marketing Four P s

CREDIT

Philips kotler

Marketing Management : a south Asian perspective

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Prof. Sameer Mathur IIM-L

Marketing Management : DR. Ajeet Kumar Shukla

Slideshare.net

PRESENTATION BY

B. COM, MAHATMA GANDHI KASHI VIDYAPITH

VARANASI

INTERN IIM-L (MARKETING MANAGEMENT)

MENTOR: PROF. SAMEER MATHUR

kumarajeet50@gmail.com

THANK YOU