how google tag manager can save your seo ? - talk for brighton seo 2017

Sébastien MonnierWoptimo

Woptimo and Influenzzz founderNubo Digital network member@smonnier http://www.slideshare.net/woptimoslides

Influenzzz

I am French

... and I’m French

How GTM can save your SEO

GTM =

Tracking Code Management

1 ring script to rule them all

JavaScriptInjector

Why not using it for SEO ?

How far can Google read JS ?

... Pretty far actually

Warning : This is not SEO best practice.

This is a (dirty) hack.

Common SEO roadblock

and how to get around

3 Examples

1

I cannot change my title and description

Just dynamically change it

Add the right trigger

Wait a few hours / days... and you’re done !

And YES, you can rank with dynamically added keywords.

Tips:Extract data/content from HTML

and dynamically insert

Product on sale

Criteria on search results

Stock in real time

2

Faceted navigation is out of control !!!

Just Add nofollowcanonicalnoindex...

Dynamically through JS

YES

It does work...

But I still prefer hardcoded HTML

3and this time, not a dirty trick...

You need data

Use GA’s custom dimensions

Send for every pageCanonicalHreflang

H1Meta Robots

How many pageview for

noindex pages

Bad hreflang

No H1

GA data is User-based data

No visit = no data

A crawler will check all pages it finds.

but may miss landing pages...

U got the power

Thank you

Slides available here

wopti.fr/brighton2017