how eloqua helps sports & entertainment drive revenue!

Crush The Season How to Win with Eloqua!

Adrian Chang | Account Director

Introduction

• Adrian Chang, Account Director

• 5+ years with Eloqua, 4 years

supporting Sports Marketing

• Recently relocated to San

Francisco, CA from Toronto,

Canada

• Hobbies: photography and

tennis

Winning is not a sometime thing; it's an all time

thing. You don't win once in a while, you don't do

things right once in a while, you do them right all

the time. Winning is habit. Unfortunately, so is

losing.

-Vince Lombardi

Habits of Winning Teams

• Stack your team

• Leverage the community

• Learn from the best of the best

• Test out new plays

Customer Bill of Rights

As an Eloqua customer you have the right to:

Context

A roadmap to success and knowledge of where you are

Consistency

Have your voice heard and responded to – across all communication channels.

Feel confident that Eloqua is working from the information that you have already provided

Clarity

Know who at Eloqua manages your relationship and what resources are available to you

Continuity

Know Eloqua’s long term vision and understand how it will benefit your company

Access a community of tens of thousands of your peers at any time

Resources Focused on Sports

Product

Management

Account Management

& Customer Experience

Marketing

Industry

Solutions Professional Services

& Education

The Community

• Topliners will continue to be the hub for your

content and interactive needs!

• http://topliners.eloqua.com/groups/arena

Eloqua Experience 2012

The world’s best marketers use Eloqua and attend this event!

November 6-8, 2012

Rosen Shingle Creek

Early Bird Rate – on until August 18th!

www.eloquaexperience.com

Need more info? Contact ee12@eloqua.com

The Markies

• The streak for Sports Excellence is alive!

– 2008: Best Lead Nurturing

– 2009: Social Media Innovation

– 2010: Social Media Revenue

– 2011: Most Innovative Email

– Deadline: Sept 5th!

The Best of the Best

Get personal, get the sale!

Create an emotional bond with your

fans using their data and images to

secure renewals!

$200K Renewed

Ticket Sales ahead

of schedule

Lead your league with online renewals!

Emails, personalized landing pages

with savings data, automated

voicemail drop

97% Overall

Renewal Rate

65% of STHs

Renewed Online!

Let sales know who wants to spend $

Help sales drive promotional packs

with single game ticket buyers using

alerts!

$162K of additional

revenue from single

game buyers!

Keys to Win

• Make it personal for your buyer

• Do more with automation

• Dive into Apps

Make it personal, get more $

• Relevancy has

rewards

Dive into Apps

Apps = better data and revenue

Do more with automation

• Use activity and recency to trigger more

messages – game day, pre/post game

Thank You!

Crush the Season!