how do you stack up? online marketing benchmarks

how do you stack up?benchmark your online marketing performance in 30 minutes

budget allocation

email marketing

paid search

media buys

conversion rates

agenda

increasing marketing budget in 2010?

Source: Econsultancy & ExactTarget

increasing digital marketing budget in 2010?

Source: Econsultancy & ExactTarget

okay, by how much?

Source: Econsultancy & ExactTarget

average increase in digital marketing budget is 17%

what % of budget is digital?

Source: Econsultancy & ExactTarget

average = 24%

most effective tactics?

Source: eMarketer

where will you spend more?

Source: eMarketer

2009 SEO budget

Source: SEMPO & EngineReady

12.3% of site visits

email marketing math

Source: Bronto

deliverability

Source: Bronto

open rates

Source: Bronto

click through rates (unique clicks/delivered)

Source: Bronto

B2B email newsletter CTRs

Source: Lyris HQ

{ }5% 15%

B2C promotion email CTRs

Source: Lyris HQ

{ }2% 12%

segmented (B2B & B2C) CTRs

Source: Lyris HQ

{ }10% 20%

more on this in a sec…

trigger based email (B2B & B2C) CTRs

Source: Lyris HQ

{ }15% 50%

unsubscribe rates

Source: MailChimp

{ }.11% .74%media and

publishing

social networks and

online communities

when you segment

Source: MailChimp

14.44%above average

open rate

14.99%above average

click through rate

paid search – search vs. content

Source: Google

paid search – average CTR

Source: AccuraCast

1

2

3

4

5

6

7

8

average

9

10

7.94%

5.00%

2.47%

1.96%

0.90%

0.81%

0.91%

0.74%

0.75%

0.20%

3.16%

paid search – average CTR

Source: AccuraCast & Fireclick

1

2

3

4

5

6

7

8

average

9

10

7.94%

5.00%

2.47%

1.96%

0.90%

0.81%

0.91%

0.74%

0.75%

0.20%

3.16%

average conversion rate

3.15%

paid search - retail

Source: Engine Ready

average order value

$117.06percentage

of site visits

19.8%average

conversion rate

2.03%

media buys (display) lift search

Source: Specific Media

Source: Specific Media

media buys (display) lift search

media buy performance

Source: DoubleClick

CTR correlated with creative size

Source: DoubleClick

video completion rates

Source: DoubleClick

facebook advertising

Source: eBoost Consulting

{ }.01% .05%CTRs

{ }$0.01 $0.19eCPM

{ }$0.05 $0.25CPC

wouldn’t it be nice…

Source: Marketing Charts

Now back down to earth

Source: Fireclick

Now back down to earth

Source: Fireclick

how did you stack up?questions?

nick urbani619.567.3493

nick@eboostconsulting.com