how do we compare to mark vii?

How do we compare to Mark VII?

US2001OHD GT300 GT500 GT700Base unit with undercar and in bay sign 54,360.00$ 51,842.00$ 62,449.00$ 93,642.00$ Under car 2,280.00$ 2,247.00$ 2,247.00$ StandardTwo Step Presoak 930.00$ 1,672.00$ 1,672.00$ 1,672.00$ Tri Foam 4,550.00$ 5,079.00$ 5,079.00$ StandardFrost Protection 2,115.00$ 2,299.00$ 2,299.00$ 2,299.00$ Spot Free 930.00$ 1,076.00$ 1,076.00$ StandardClear Coat 930.00$ 1,411.00$ 1,411.00$ StandardOn board heat 2,415.00$ Standard Standard StandardStand Alone Dry w timer 17,885.00$ 16,710.00$ 16,710.00$ 16,710.00$

86,395.00$ 82,336.00$ 92,943.00$ 114,323.00$

Mark VII

We are only $4059 more then Mark VII’s cheapo model. We are $6548 less than Mark VII’s GT500 models!We are $27,928 less than Mark VII’s best model!

Selling against the GT300

Mark VII discriminates against Duallies owners…also against being tall. (84” height, must buy Dually option for $2k and give up wheel scrub option)

A slow/low volume machine.“If you have a low-to-mid volume site…the

GT-300 is for you”…Mark VII web site. This machine takes 2:40 even when there is

no dwell time…see the web site video.

Selling against the GT500

Sell price…you start out with a $6,500 head start.

Selling against the GT500

Two HP Pump with one year warranties.

MARK VII 500GT US2001OHDNumber of pumps 2 1Avg yrs between rebuild 5 10Cost to rebuild $500 $500Ten Year Time Period 10 10

Total Cost Over 10 years $2,000 $500

Best Case: Mark VII’s pump maintenance cost will be 4 – 5 times higher over the life of the machine

Selling against the 700 GT

$28,000.00 higher price…4,600 cars just to get to breakeven on revenue….why say more!

Do the math….dispel the myth!

Touch Free GT 500 Express $0.496 $0.511Deluxe $0.505 $0.535Works $0.996 $0.965Average $0.666 $0.670

Cost per wash comparison

The Myth: High Impact Costs More than High Pressure

The Math:The Math:

Price Comparison - PDQ

US2001 OHD with Slim Line Dryer is $9,860 more than a M5 quoted price

US2001 OHD with Slim Line Dryer is $14,451 less than a G5’s quoted price

US2001OHD M5 G5Base unit with undercar and in bay sign 56,965.00$ 49,995.00$ 72,250.00$ Tri Foam 4,550.00$ 3,400.00$ 3,429.00$ Frost Protection 2,115.00$ 500.00$ 4,096.00$ Spot Free 930.00$ 1,900.00$ 1,063.00$ On board heat 2,415.00$ 2,900.00$ 2,171.00$ 8 segment sign 1,695.00$ 1,750.00$ 1,750.00$ Stand Alone Dry w timer 17,885.00$ 16,250.00$ 16,250.00$

86,555.00$ 76,695.00$ 101,009.00$

PDQ

How do you sell against the M5?

Slippery when wet…old style tire drive.

A Halo will cost you…an extra $2000…without it you’ll have slow times.

Fear of heights…nothing over 84”.

The big loop…poor driver side arm positioning

High Pressure/Standard nozzles. Chemical Dumping…

How do you sell against the M5?

US2001OHD PDQ 4000/M5Express $0.359 $0.329Deluxe $0.507 $0.526Works $0.996 $0.950Average $0.621 $0.602

Cost per wash comparison

Do the Math…figure in the extra cost of the PDQ unit dumping chemicals and there is no difference!

How do you sell against the G5?

The quoted price on a G5 is $14,000 higher than a US2001OHD?

Do the math….dispel the myth!

The Myth: G5’s have super low operating cost…you can therefore afford to spend the extra $ up front.

$14,000 higher price/.186 (if 30% of Ryko’s water and electric cost per wash)

US2001OHD Wizard 6500Base unit with undercar and in bay sign 56,965.00$ 62,994.00$ Tri Foam 4,550.00$ 4,093.00$ Two Step Presoak 930.00$ 1,822.00$ Spot Free 930.00$ 1,111.00$ On board heat 2,415.00$ 1,960.00$ 8 segment sign 1,695.00$ 1,895.00$ Stand Alone Dry w timer or OBD 17,885.00$ 17,590.00$

85,370.00$ 91,465.00$

WATER WIZARD

Price Comparison – Water Wizard

US2001 OHD with Slim Line Dryer is $6,095 less than the Wizard’s price.

How do you sell against Water Wizard?

Once again you start out with an advantage…. $6k price advantage.

How do you sell against Water Wizard?

Touch Free Water Wizard Express $0.496 $0.509Deluxe $0.505 $0.525Works $0.726 $0.721Average $0.576 $0.585

Cost per wash comparison

The number speaks for itself….plus you get the advantages of high impact.

How do you sell against Water Wizard?

No Dually option without spending $1,100

steel rails vs stainless rails84” height restriction