how digital marketer uses google tag manager to improve sales & leads
Post on 19-Feb-2017
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How Digital Marketer Uses Google Tag Manager To Improve Sales & Leads- Chris Mercer, SeriouslySimpleMarketing.com
Who is this “Mercer”
guy?
Who is this “Mercer” guy?
• Learned WordPress• Taught WordPress• Built WordPress Sites• And then…
Who is this “Mercer” guy?
Optimization!
Who is this “Mercer” guy?
Who is this “Mercer” guy?
Connecting the dots…
And then this guy…
Let’s talk about you!
Beginner? Go for the basics…
1’s, 2’s & 3’s…
Have some experience? Get ideas…
4’s, 5’s, 6’s & 7’s…
Advanced user? Find verification…
8’s & 9’s…
Expert already? Catch up on your email.
and finally… the 10’s.
What to expect…
What this is…(and what this
isn’t.)
Google Tag Manager has a learning curve…
What is a “Tag Manager”?
Marketing Creates a Campaign
ITGets a
Request
And then…
Marketing waits…
Tag Managers give you control…
Lots of choices…
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Successful marketers gather market insights & adapt quickly.
#tcs2016 @mercertweets
Google Tag Manager gives Digital Marketer better control over their tracking so they can get
better insights.
Let’s talk about how…
1’s, 2’s & 3’s…
Two Main Parts…
“Tags” are how GTM asks...
“What should I do?”
“Triggers” are how GTM asks...
“When should I do that?”
How tags & triggers work together…
(“What should I do?”)
“Fire a Facebook tracking pixel…”
How tags & triggers work together…
(“When should I do that?”)
“…on every page.”
How tags & triggers work together…
(“What should I do?”)
“Report an ecommerce transaction to Google Analytics…”
How tags & triggers work together…
(“When should I do that?”)
“…whenever a purchase is made.”
Built in tags…
Built in tags…
Built in tags…
Built in tags…
Built in tags…
This is a sample of bold text on a full color slide. This is good for quotes, stats, dividers, etc. #tcs2016 @mercertweets
#gtmprotip: If you have the option, use built in tags.
No built in? No problem!
Not built in? No problem!
An Example…
Why use GTM for pixels & tracking?
A Story of Trash Data
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Get real insights when your have a “useful truth” from your data.
Traffic Attribution
4’s, 5’s, 6’s & 7’s…
Cross Domain Tracking
WITHOUT Google Tag Manager…
WITH Google Tag Manager
Cross Domain Tracking
WITH Google Tag Manager
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Using GTM to track across domains helps Digital Marketer figure out which traffic sources are working.
#tcs2016 @mercertweets
Automatically track every click
An Assembly
Line of Clicks!
Automatically track every click
Why track clicks?
Automatically track every click
Why track clicks?
Automatically track every click
UsefulData
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Using GTM to automatically track clicks helps Digital Marketer figure out which blog posts are producing.
#tcs2016 @mercertweets
Want more useful tracking?
Using Timers
Tricks with timers…
AdjustedBounce
Rate
Tricks with timers…
QualityPixels
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Using GTM timers helps Digital Marketer target & remarket more efficiently.(Spending less = Making more!)
#tcs2016 @mercertweets
And then this guy…
Into the deep end…
8’s, 9’s,(and even 10’s)
This guy had a
problem…
Supercharge Google Tag Manager
The DataLayer
Supercharge Google Tag Manager
The DataLayer
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Using GTM with the data layer to send ecommerce transactions helps Digital Marketer know which products are selling and…
#tcs2016 @mercertweets
Supercharge Google Tag Manager
Use the Data Layer
to Tell Your Story
(And grow into GTM)
Now what?
Now what? 1’s, 2’s & 3’s…
Create an Account &
Setup a Tracking
Pixel
Now what? 4’s and above…
Start Using
Events, Timers& the
Data Layer
Helpful?
Want More?
mercer@seriouslysimplemarketing.com
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