how content marketing fuels social media
Post on 13-Apr-2017
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How Content Marketing Fuels Social Media
Presented by Heather Timmerman, Director of Digital MarketingSara Gomach Peck, Social Media/Content Specialist
What is Content Marketing?A strategic marketing process for creating and distributing relevant and valuable content across multiple channels to attract, engage and acquire a clearly defined target audience with the objective of driving a profitable customer action.
DID YOU KNOW?88% of B2B marketers currently use content marketing as part of their marketing strategy, yet only 32% have a documented content marketing strategy.
(Source: Content Marketing Institute)
Repurposing
Personas – Who are you talking to and what is important to them?
Gap Analysis - What do you have and what’s missing?
CREATE!
Upcoming Content and Social Media Trends
Upcoming Content and Social Media Trends
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