how can my business use twitter?

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How Can My Business Use Twitter

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Twitter in Numbers

Doing it Wrong

Why use Twitter for Business

Doing it Right

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Twitter – From Egg to Eagle

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2006 – Spun out of a podcast company

2007 – Star app at SXSW

2008 – Growth beckoned

Too much growth?

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From Zero to a Billion tweets

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2007 2008 2009 20100

20000000

40000000

60000000

80000000

100000000

120000000

Source: twitter

3 years, 2 months & 1 day

163 Billion tweets

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From Six to 500 Million

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500 million registered users

200 million active daily users

Source: Alexa Internet Media Bistro

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From the USA to Everywhere

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140 m

50 m

29 m

35 m

Source: semiocast

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What do they Tweet?

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Pointless Babble; 40.10%

Conversational; 37.60%

Re-tweets; 8.70% Self-Promo-tion; 5.90%

Spam; 3.80%

News; 3.60%

Source: Pear Analytics

Sod this, I’m going for a latte

Cat just rang into the door. Lolz!! (-:

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Why use Twitter for Business

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Reach & Connecting

with Customers

Customer Feedback

Branding

Marketing

Why use Twitterfor business?

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Doing it Wrong

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Doing It Wrong

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Stay Secure

Password is not a password

Who has access?

Process for changing password?

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Doing It Wrong 2

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Add Image or Video

Beware – employee with a grudge

Control access

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Doing It Wrong 3

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Doing It Wrong 4

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Beware Trolls – Don’t Bite!

Getting into arguments with individuals is a big turn off!

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Doing it Right

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Doing It Right

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24/7 customer service

Be quick, courteous and full of action!

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Doing It Right 2

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Be funny

Humor works – easy to say – very hard to pull off

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Doing It Right 3

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Keep it personal

Market discreetly & infrequently

Don’t Spam or use ‘bots

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Finally…Some takeaways

Twitter is big & getting bigger

Be of value Engage Be secure Be appropriate

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Thank YouQuestions?