how can lead forensics help your business generate more sales?
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03/01/2014 1
How Can Lead Forensics
Help Your Business
Generate More Sales?
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Successful B2B Lead Generation
61% of B2B marketers identified that generating
high quality leads is the number one challenge for
them (*1)
65% of B2B marketers have failed to establish lead
nurturing to help their business (*2)
The volume of sales you generate plays a huge and vital part in
determining the success of your business.
To target the best leads, you should adopt a successful B2B lead
generation tool.
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B2B Lead Generation Strategies
With this in mind, how does your company go about generating new
B2B sales leads?
• Telemarketing?
• Email campaigns?
• Paid advertising?
• Social media?
• Search engine optimisation?
• Lead generation software?
How you source leads is an important aspect in defining your sales
and business strategy and again, determines your level of success
as a business.
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Lead Generation Software
Having the correct tools at your disposal
will help your business to locate more
relevant and targeted business leads that:
• Have a higher chance of converting
• Will save your company time
• Can streamline your existing sales
processes
• Will make your business more efficient
• Allow your sales team to focus on
selling
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Lead Generation Software
Remember:
79% of marketing leads
never convert into sales.
The common cause for
this performance is a lack
of lead nurturing. (*3)
This is where Lead
Forensics software can help.
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The Problem
Online Lead Generation:
Unless you’re able to determine who has visited your website and your
webpages, you can’t follow up on these targeted leads if they fail to
make contact with you initially.
The truth is:
Out of all of your website visitors, only 2% of them will actually
make contact with you after viewing your pages (*4)
Using the above statistic, this ultimately means that 98% of people
who view your site won’t make contact with you (*4)
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The Problem
This is a huge proportion
of business that your
company is missing out
on.
Remember - you
need to convert site
visitors into leads in
order to be
successful
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The Solution Enter the power of Lead Forensics
With Lead Forensics software you are able to determine the identity of your unknown website visitors. The tool operates by using a piece of tracking code placed on your own website that enables you to access data about which companies are viewing your pages. The software complies with the Data Protection Act as it only provides information that is readily available in the public domain and does not disclose personal user details.
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Gaining Accurate Insights
Lead Forensics software allows you to observe:
• The identity of your unknown website visitors
• The contact details of businesses who are visiting your site
• The pages they are viewing
• The areas of your site they are interested in
This information enables you to build a clear picture of the type of
businesses that are visiting your site – which is great data for your sales
team to act on.
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Key Data
Lead Forensics can reveal the following
data about each of your unknown
website visitors:
• Company name
• Contact details
• Turnover
• SIC industry code
• Location
• Website
Passing this information to your sales
team will allow them to build rapport
with each prospect – a vital part of the
sales chain to help reach sales targets
and bring in new business.
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The Benefits
Lead Forensics is a powerful tool that offers your business a number of benefits including (but
not limited to):
Sales team
• Pinpoint and accurately target hot sales leads
• Enhance the volume of conversions you are generating
• Encourage sales quickly and capitalise over your competitors
• Hit higher sales targets and bring in more revenue
Marketing team
• Discover which pages need to be refined to drive more traffic so your marketing
department can amend these areas
• Observe how users are landing on your pages and navigating your site to understand how
other marketing areas can be enhanced
• Enhance future marketing campaigns
• Streamline your marketing processes and overall business strategy
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Core Features
Lead Forensics has a number of core features, which offer added
benefits for your company. These include:
Setup trigger reports to alert key personnel when visitor activity has
taken place on your site and provide them with the prospects’ contact
information
Conversion tracking to identify how
many business visitors were identified
from a specific landing page
Create bespoke reports to land in your
email inbox to detail new prospects who
are interested in your services
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Creating Time For Your Sales Team
Research has indicated:
80% of the average salesperson’s day is spent on non-revenue
generating activities, including looking for prospects to contact and
recognising them as worthwhile leads. (*5)
As Lead Forensics provides you with a constant stream of targeted leads,
your sales team has more time to focus on their sales pitch.
Having time to perfect the sales pitch is extremely beneficial, because
despite being able to identify new prospects with lead generation
software, you still need to convince them to convert.
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Lead Forensics Utilise the full power of Lead Forensics software today!
Lead Forensics is an online lead generation solution that reveals the
identity of your unknown website visitors. Use the software and maximise
your ROI by finding new leads that are more likely to convert.
With Lead Forensics IP tracking software, your business can enhance and
streamline your sales process and convert sales at a higher rate. For more
information on this powerful software, contact us today: Web: www.leadforensics.com Phone: 0203 131 0995
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Sources 1. Technology Marketing, B2B Lead Generation Marketing Trends, Slide 4:
http://www.slideshare.net/hschulze/b2-b-lead-generation-report-2013
2. Marketing Sherpa, Marketing Research in Action: 65% of B2B2 marketers are not
nurturing: http://sherpablog.marketingsherpa.com/b2b-marketing/b2b-marketers-not-
nurturing/
3. HubSpot, All The Marketing Statistics You Need: http://www.hubspot.com/marketing-
statistics
4. Lead Forensics, what we do: http://www.leadforensics.com/the-solution/what-we-do/
5. Fathom, The Hidden Elements of Effective Lead-Scoring:
http://www.fathomdelivers.com/hidden-elements-effective-lead-scoring-profitability-
movement-velocity/
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Image Sources http://www.bigstockphoto.com/image-6784702/stock-photo-business-phone
http://www.bigstockphoto.com/image-47312986/stock-photo-human-resources-and-crm
http://www.bigstockphoto.com/image-45777130/stock-photo-leads-to-sales-conversion
http://www.bigstockphoto.com/image-46203517/stock-photo-business-man-with-concepts-
representing-growth%2C-and-success
http://www.bigstockphoto.com/image-47603854/stock-photo-businessman-selecting-a-
futuristic-padlock-with-a-data-center-on-the-background
http://www.bigstockphoto.com/image-52316035/stock-photo-business-customer-concept
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