how a consumer consulting board brings the consumer to life within the company - insites & heinz
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Twitter Hashtag #QUAL360
November 20-21, 2013 | Singapore
Platinum Sponsor
Association Partners
Media Sponsors
How a Consumer
Consulting Board
brings the consumer
to life within the
company
Head of Consumer Consulting Boards
@TomDeRuyck
Tom De Ruyck
Consumer Insights Manager
@JoellaMarsman
Joëlla Marsman
1. ABOUT HEINZ
2. FOODCOMMUNITY
3. FASTER, BETTER, STRONGER
4. ENGAGE FOR SUCCESS
5. RESULTS
1// ABOUT HEINZ
CONSUMER FEELING…
2// THE FOODCOMMUNITY
# Profile Number Duration Objectives
FASTER
BETTER
STRONGER
FASTER
BETTER
STRONGER
FASTER
BETTER
STRONGER
FASTER
BETTER
STRONGER
HJ Heinz, Zeist
2008
2009
2011
2013
…LET’S START WITH OUR MEMBERS
4// ENGAGE FOR SUCCESS
2/ EXCLUSIVE 3/ FUN 4/ CONNECT 1/ IMPACT
2/ EXCLUSIVE 3/ FUN 4/ CONNECT 1/ IMPACT
2/ EXCLUSIVE 3/ FUN 4/ CONNECT 1/ IMPACT
GOODIEBAGS
QUIZES
COMPETITIONS
MEET PEOPLE
2/ EXCLUSIVE 3/ FUN 4/ CONNECT 1/ IMPACT
…AND HOW TO INVOLVE
Engage
CONSUMER WORLD
2/ CREATE BUZZ 3/ INSPIRE 4/ ACT 5/ RE-USE 1/ IMMERSE
WITH REAL STORIES
2/ CREATE BUZZ 3/ INSPIRE 4/ ACT 5/ RE-USE 1/ IMMERSE
INTO ACTIONS
2/ CREATE BUZZ 3/ INSPIRE 4/ ACT 5/ RE-USE 1/ IMMERSE
2/ CREATE BUZZ 3/ INSPIRE 4/ ACT 5/ RE-USE 1/ IMMERSE
2/ CREATE BUZZ 3/ INSPIRE 4/ ACT 5/ RE-USE 1/ IMMERSE
5// RESULTS
COMMUNITY IS A DIRECT CONSUMER LINE #FASTER
COMMUNITY IS CROSS DEPARTMENT #STRONGER
COMMUNITY GIVES A 360 VIEW #BETTER
COMMUNITY IS A DIRECT CONSUMER LINE #FASTER
COMMUNITY IS CROSS DEPARTMENT #STRONGER
COMMUNITY GIVES A 360 VIEW #BETTER
HUNGRY FOR MORE?
THANK YOU!
@JoellaMarsman
@TomDeRuyck
Questions?
Platinum Sponsor
Association Partners
Media Sponsors
Twitter Hashtag #QUAL360
November 20-21, 2013 | Singapore
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