houston web design local search marketing

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Local Search Marketing

- Presented by Siva Yenneti

Local Business Lead generation & Brand Recognition

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“You can't attract today’s customers with yesterday's methods & still be in business tomorrow”

Marketing 101

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We specialize in creating integrated and user friendly Websites with high lead generation and conversion rate to increase sales and bottom line.

Our Value Proposition

FUNCTIONAL WEBSITE + LOCAL MARKETING =

SUCCESS

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Traffic + Conversion

If you build it, will they come?

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After all, they can’t check out your profile, opt-in to your list, register for your event, contact you, or buy from you if they never

get to your website in the first place!

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Have you spread the word out?

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10 ways to Market

0. Traditional Marketing

1. Networking 2. Local Marketing 3. Content Optimization 4. Social Media Marketing 5. SEO – Link Building 6. Pay Per Click 7. Email Marketing 8. Referral Marketing 9. Partnerships & Affiliations

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All Roads Lead to Rome

Location, Location, Location

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Search is • Location based • Mobile based • Social

They know what you need

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Search is personalized • Browsing history • Previous search history • Social interactions • Click-throughs • Geographic location

Do you know? People see different search results

for the same keywords.

Are you on the map?

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Geo-tagging is LIVE search • Check-ins • Google places • Site reviews • Local directories

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Think before you Act

Based on your: 1. Business Model 2. Marketing Goals 3. Growth potential 4. Sales Targets

Start somewhere

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Measure & Improve

1. Traffic Sources 2. Impressions 3. Social Reach 4. Active Users 5. Mentions 6. Unique Visitors 7. Page Views 8. Subscribers

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Local Search Facts

• 71% of all online searches are related to local businesses – Google • 84% of local consumers follow up with a call or an email after the search – TMP/Comscore • 67% of users start with online local search than looking in Yellow Pages – Comscore • 58% of users search for local businesses with an intent to buy • 51% of consumers use a location in their search Ex: ‘Chiropractor in Houston’ • Consumer reviews are important for local search ranking – Google • Sites optimized for Mobile have better Search Optimization – Google • Time spent by users on your website matters for Search Optimization – Google

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Connect with us

facebook.com/itvibes

itvibes.com

siva@itvibes.com

(281) 636 4616