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HOUSEHOLD

NEwBritE™ LaUNDry DEtErgENtA new powder detergent for ultra-clean clothes, a Neways Healthy Home®, and a happy environment

DESCriPtiONNewBrite Laundry Detergent provides balance between cleaning power, safe-for-the-family ingredients, and environmental responsibility.

Open a pouch of NewBrite Laundry Detergent, and you get fresh, clean clothes, the peace of mind that comes from using a Neways product, and a clear environmental conscience. In addition, you get a formula recognized by a U.S. Environmental Protection Agency program called Design for the Environment.* This honor confirms what you’ve always known: Neways gives you safety-conscious and effective ingredients that are great for your family and your planet.

When you’ve got loads of dirty clothes piled high, it can be easy to forget that you’re part of a larger whole, connected to a world beyond your washing machine. Now you can take a balanced approach to your laundry with NewBrite Laundry Detergent. You get the cleaning power you want, while doing your part for the environment and your family.

Order your powdered NewBrite Laundry Detergent today, and load by load you can help change the world.

BENEFitS• Workseffectivelyinalltemperaturesofwater• Softandgentleonyourfabric,yetaggressiveondirtandstains• Absolutelyfragrancefree,yetclothescomeoutsmellingfresheverytime• Cleanswithconcentratedpower• Anionicandnon-ionicsurfactantsforstainremoval• Leavescolorsbright—itsnon-chlorinatedbleachingagentiscolorsafe

* EPA/DfE recognition does not constitute endorsement of this product. The Design for the Environment logo signifies that the formula for this product, as Neways has represented it to the EPA, contains ingredients with more positive health and environmental characteristics than conventional cleaners. EPA/DfE relies solely on Neways and the company’s integrity and good faith for information on the composition, ingredients, and attributes of this product. EPA/DfE has not independently identified, such as via chemical analysis, the ingredients in the product formula, nor has it evaluated any of the non-ingredient claims of Neways. EPA/DfE expresses its judgment and professional opinion only as to the environmental and human health characteristics of the product, based on currently available information and scientific understanding.

• Supportsfabricfrombecomingyellowordarkened• EPA-recognizedformulathroughtheDesignfortheEnvironmentprogram*• HE(HighEfficiency)compatible,withalow-sudsingformuladesignedforboth front-load and top-load washing machines • Gray-watertested1 • Readilybiodegradable 2

rECOMMENDED USEFor small loads and high-efficiency machines,use1scoop(about30g).For medium loads, use about 1 ¼ scoops(about37.5g).Forlargeloads,use1½scoops(about45g).Forheavily soiled clothes, use 2 scoops (about60g).

KEy iNgrEDiENtSSodium Carbonate— This cleaner

softens water and cuts grease.Sodium Percarbonate—This non-

chlorinated bleaching agent features strong stain-removal capability. It brightens colors and prevents fabric from becoming yellowed or darkened.

Sodium alkyl aryl SulfonateLinear alcohol Ethoxylate—This

non¬ionic surfactant is a soil suspender and cleaning agent.

rEFErENCESBajpai, Divya, VK Tyagi. “Laundry detergents: An Overview.” Journal of Oleo Science 56.7 (2007): 327-340. PDF.Carr, Charles D, Steven A Bolkan, and Joseph G Becker. “Carbonate built laundry detergent composition.” United States Patent. September 3, 1996. “Detergent composition.” March 29, 1977. Patent.Gingell, Ralph and Cheryle C Lu. “Acute, subchronic, and Reproductive Toxicity of a Linear Alcohol Ethoxylate Surfactant in the Rat.” International Journal of

Toxicology. Volume 10, Issue 4. 1991. Pages 477-486.House, Ralph and JL Darragh. “Analysis of Synthetic Anionic Detergent Compositions.” Analytical Chemistry. Volume 26, Issue 9. 1954. Pages 1492-1497.Jayawant, Madhusudan D, and Paul C Yates. “Silica Sol Stabilizers for Improving the Stability of Sodium Per Carbonate in Solid Bleaches and Detergents.”

United States Patent. April 20, 1976.Jungermann E and HC Silbermann. “Carbonate and Phosphate Detergent Builders: Their impact on the environment.” Journal of the American Oil Chemists’

Society 49. (1972): 481-484. PDF.Lizotte Jr, RE, DCL Wong, PB Dorn, and JH Rodgers Jr. “Effects of a Homologous Series of Linear Alcohol Ethoxylate Surfactants on Fathead Minnow Early Life

Stages.” Archives of Environmental Contamination and Toxicology. Volume 37, Issue 4. November 1999. Pages 536-541.“Oxygen bleaching systems in domestic laundry.” Journal of Surfactants and Detergents 1.2 (1998): 253-261. PDF.“Sodium carbonate.” Screening Information Data Set for High Production Volume Chemicals. 2003. 85 p. http://toxnet.nlm.nih.gov/cgi-bin/sis/search/f?./

temp/~an4a5 L:1.Zhang, Hui, Clarence A Miller, Peter R Garrett, and Kirk H Raney. “Defoaming effect of calcium soap.” Journal of Colloid and Interface Science 279.2 (2004):

539-547. PDF.

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1.BasedontestprotocolOECD208,whennormal-strengthlaundrywastewaterwasdiluted1:10withtapwater,thesolutiondidnotinhibitplantgerminationorgrowth(1:10means1partwashwaterto10partstapwater).2.BasedontestprotocolOECD301D,thenon-mineralportionwasfoundtobereadilybiodegradable.