hounslow 10 ict tools to promote your organisation

1

www.superhighways.org.uk

10 ICT tools to promote

your organisation!

Feb 19th 2013

Objectives

Raise awareness of:

Tools to promote your organisations

Tools to create engaging content

The importance of planning:

Info / Comms / Marketing Strategy

2

A strategic plan

The purpose

The audience/s

The message/s

Resource required – people, tools & budget?

Measuring success?

3

1.Website

Free authoring tools e.g.

www.Wordpress.com www.E-voice.org.uk www.Weebly.com

& Google Analytics / Search Engine Optimisation

Should form the heart of your communications plan – you need to focus on driving traffic to your site including integrating with social networking

4

2. Images

Set up an image library

Edit – e.g. Microsoft Picture Manager

Make sure you have permission (as goes for other media content)

Store online? e.g. www.Flickr.com

Caption & re use across all media inc e.g. slideshows at AGMs / events etc

5

3. Audio

e.g. www.audioboo.com

http://audioboo.fm/users/750119/boos

www.kva.org.uk/events-and-training/health-conference/

6

4. Video

Take video clips Edit in e.g. Windows MovieMaker Upload to video platform e.g. YouTube or

Vimeo Embed in websites

www.haleproject.org.uk www.kva.org.uk

7

5. Digital story telling

Images & audio – a slideshow

Windows movie maker

SoundDelivery examples on Vimeo https://vimeo.com/12234638

8

6. Blogs

Superhighways “week in the life” http://e-voice.org.uk/superhighways/aweekinthelife/archive/2012/03/

www.commoncraft.com/video/blogs

e.g. www.blogger.com

9

www.ctt.org/products__services/ctt_mail

www.charityemail.co.uk

www.mailchimp.com

10

7. E-bulletins

11

12

8. Social Networking

www.commoncraft.com/video/social-media-and-workplace

Needs to be integrated in your communications / marketing plan

13

Twitter

www.commoncraft.com/video/twitter www.commoncraft.com/video/twitter-business

Tweet Following Followers # @ Retweet Reply ….

14

Facebook

www.commoncraft.com/video/social-networking www.facebook.com/kingstoncommunityconnected

15

Social Media Dashboards

www.hootsuite.com

16

9. Bulk SMS

17

10. Online fundraising e.g. www.LocalGiving.com

18

19

Online surveys

www.surveymonkey.com

20

Sharing calendars

www.google.com/calendar

21

Event administrationwww.eventbrite.com

22

www.ictknowledgebase.org.uk

Further information re using online

tools and a host of other useful articles can be

found here.

Other tool listings https://socialsourcecommons.org/

profile/lasaict/toolkits www.communityhowto.com

(if registering please use our Centre ID 3453271 in the promotional code box)

23

24

www.superhighways.org.uk

katewhite@superhighways.org.uk

Tel: 020 8255 8040