hosted by dinah ramirez training specialist 800.877.4253 ext# 8047 dinah.ramirez@cengage.com

Hosted by Dinah RamirezTraining Specialist800.877.4253 ext# 8047dinah.ramirez@cengage.com

What is DemographicsNow? What’s in it? Who should use it? What can they do with it? How do they use it?

Today’s Outline

What is it?Provides users with access to robust and highly-detailed demographic data (spanning the entire U.S.).

It is ideal for gaining consumer and market insight as users consider

• opening a business

• finding an untapped audience for their products/services

• analyzing the shifts and needs of a given population

• and so much more!

What’s in it? 2010 Census Data Files

Demographics Population Households Consumer expenditures Retail spending MOSAIC lifestyle categories And More!

Maps & Geographic Business Intelligence

Who should use it?

• Local and Small Business Owners• Entrepreneurs/Start-ups• Business & Economic Students• Nonprofit Organizations• Community Leaders• Social Science Researchers

What can they do with it?

• Market a business

• Expand their business

• Relocate their business

• Do location analysis

• Gather data for a business plan

• Find and analyze demographic information

• Market research with mapping tools

How do they use it?SCENARIO:

A local entrepreneur needs to know the outlook for establishing a photography studio in the _________ area and targeting the surrounding area for his business plan.

Information to Gather for Business Plan: Area population Median household incomes Target market

• Middle and upper income households• Families with children

Estimates of population trends/growth which would support such a business

Anything else?

www.support.gale.com1-800-877-4253 Option 4

Dinah RamirezCustomer Education Specialist800.877.4253 ext# 8047dinah.ramirez@cengage.com