honolulu rail transit projecthartdocs.honolulu.gov/docushare/dsweb/get/document-22363/2019… ·...

Honolulu Rail Transit Project Communications and Public Outreach

Presentation

Overview Who We Are

Objectives – What We Do Public Involvement Policy Programs, Initiatives, and Metrics Key Audiences

Go Forward Plan – Enhanced Community Engagement Plan Metrics, Community Feedback and Program Evaluation Budget Request

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Overview

HART Public Involvement Plan is one that continues to progress, evolve, and conform to our project needs

FTA and FHWA Interim Policy on Public Involvement for highway and transit projects

Aggressively support proactive public involvement at all stages of planning and project development

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Who We Are PUBLIC INFORMATION

William J. Brennan Director of Communications

RUSSELL YAMANOHA Media Outreach

CHRIS WONG Construction Outreach

JAI CUNNINGHAM Business Outreach

TRACI TOGUCHI Interim Opening Preparation

MOON YUN PELLERIN Community Outreach

LENA KAMAE Public Relations Assistant

Oversees contractor and CE&I Public involvement 4

HART Policy: The heart of HART’s Public Involvement Team’s (PIT) Mission is effective communications and consistent community outreach

The public has access to multiple information outlets including a weekly eBlast, website, social media, special events, speakers bureau, business briefings, monthly community meetings, and email inquiries.

What We Do Objectives

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What We Do Objectives

Encourage public input and feedback through community meetings and other venues that provide ongoing public participation solicited through canvassing activities, comment cards, surveys, feedback forms, electronic portals, and a 24-hour project hotline.

DATABASE 24-HOUR PROJECT HOTLINE

(808) 566-2299

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What We Do Objectives

Prepare area residents, businesses, and commuters so they know what to expect during construction, listen to their concerns, and develop strategies and work with contractors to successfully mitigate the impacts of construction work

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Public Outreach and Community Involvement Programs

TRAFFIC ADVISORIES CONSTRUCTION NOTICES PROJECT COLLATERAL WEEKLY E-NEWSLETTER

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UIPA REQUESTS

PROJECT EMAIL INQUIRIES NEIGHBORHOOD BOARDS BUSINESS OUTREACH

HART WEBSITE

TRAIN COMMUNITY DAYS SITE VISITS

Public Outreach and Community Involvement Programs

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Key Audiences

Goal is to provide timely and accurate project information, and to maintain communications with community stakeholders:

General Public (Residents throughout Oahu) Elected Officials, Government Agencies, Neighborhood Boards Businesses, Land/Property Owners Professional Trade Organizations Environmental Justice Groups (ethnic and social minorities) Schools, Youth Organizations Senior Citizens Media

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Mahalo Letters

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Mahalo Letters

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Mahalo Letters

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Go-Forward Plan FY2020 Public Outreach and Community Involvement Initiatives

PIT will continue to employ a wide range of programs with an emphasis on meeting different constituencies where they are in a diverse variety of locations

Media Opportunities: More television and radio appearances

“HARTBEAT” radio show

School engagement - Waipahu High School and Leeward Community College

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Go-Forward Plan FY2020 Public Outreach and Community Involvement Initiatives

City Center Focus

Divide Project into 3 sections Kalihi/Iwilei Downtown/Chinatown Kakaako/Ala Moana

More business and community outreach Address specific location concerns

Enhanced Business Outreach

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Go-Forward Plan FY2020 Public Outreach and Community Involvement Initiatives

Enhanced Community Engagement Plan and Partnering Opportunities

Enhanced Speaker’s Bureau Program (weekly targeted presentations) Professional club organizations (Lion’s Club/Rotary Club) Major non-profit organizations Trade organizations (visitor industry, real estate, development,

medical, etc.) Educational institutions Large corporations/employers Labor and trade unions Supportive community stakeholder groups (Chamber of Commerce

of Hawaii, Kapolei Chamber of Commerce) 16

Go-Forward Plan FY2020 Public Outreach and Community Involvement Initiatives

Enhanced Community Engagement Plan

HART Community Listening Tours island wide through a series of Community Town Hall Meetings On Alignment: West Oahu, Ewa/Waipahu, Aiea/Pearl City, Airport/Salt Lake,

Downtown, Kalihi, Kakaako/Ala Moana Off Alignment: East Oahu, Mililani, North Shore, Windward Oahu Getting people “ready to ride”

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Go-Forward Plan FY2020 Public Outreach and Community Involvement Initiatives

Enhanced Internal Communications Plan

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Website improvements Focus on interim service

Target Fall of 2020 Rally internally Rally externally

Metrics, Community Feedback and Program Evaluation

Review current surveys to establish a formal plan for standardized community feedback Community Event Surveys HART Website Statistics

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Number of Subscribers to HART’s Weekly e-Newsletter

Subscriber increase last: 90 days

Subscriber increase last: 60 days

Subscriber increase last: 30 days

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% of HART e-Newsletters Opened by Recipients HART’s Average: 27%

Overall National Average: 15.75%

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Community Surveys

Ride Rail Regularly 25%

Ride Rail Sometimes 61%

Ride Rail Never 6%

Ride Rail to Work 34%

Ride Rail to School 8%

Ride Rail for Leisure 71%

Regularly Drive to Work 60%

Regularly Bus to Work 15%

Regularly Walk to Work 8%

Regularly Bicycle to Work 4%

Regularly Carpool to Work 4%

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Community Surveys

Expand to UH-Manoa 54%

Expand to Waikiki 54%

Expand Further into Kapolei 26%

Expand to Salt Lake 10%

Event was Educational 49%

Displays were Informational 31%

Questions were Answered 17%

HART should participate in more

events

15%

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Metrics, Community Feedback and Program Evaluation

Develop with HART Board input a standard metrics survey that can be implemented for use at all HART public outreach events and presentations Method of how feedback will be tabulated and reported on a continual basis to

benchmark key data points and measure progress Monthly and YTD cumulative report to the HART Board Incorporate electronic consumer-based survey Apps to get immediate feedback Incorporate HART’s social media and website as data gathering points

Gauge constituent feedback on the following project issues: HART (as an organization) Construction and Traffic Impacts Budget and Project Delivery Impacts Major Stakeholder Relationships

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Metrics, Community Feedback and Program Evaluation

Develop a Roundtable of Stakeholders for additional and enhanced community feedback to include: Area businesses and associations (concentration on small business) Residents Community organizations, schools, and non-profits

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Metrics, Community Feedback and Program Evaluation

Establish a formal method of gathering community feedback by way of a professional research firm to develop strategies and measure community response to the project Delivery of a consistent research survey done at least twice a year throughout the

20-mile alignment to benchmark community feedback through construction Obtain feedback from both residents, businesses and commuters who reside on

the alignment Obtain feedback from residents and commuters who reside off the alignment Gather key information to measure community response to:

Construction and traffic Project cost/budget Project delivery/schedule Community relations (HART and construction contractors) HART as an agency

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Budget FY2020 Public Outreach and Community Involvement Initiatives

Advertising and Publications – approximately $130,000

Direct Mail for Construction Impact Notices and Major Construction Activities

AIRPORT SECTION CONSTRUCTION UPDATES

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Budget FY2020 Public Outreach and Community Involvement Initiatives

Advertising and Publications – (cont’d)

Production of short video segments for general audiences and movie-goers

Public Safety Outreach Program for construction and electrification safety

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Budget FY2020 Public Outreach and Community Involvement Initiatives

Advertising and Publications – (cont’d)

Regional messaging for major construction activities such as guideway, station, and utility work

Paid media to highlight project milestones, promote significant events, and fulfill legal requirements

ENHANCED BUSINESS OUTREACH

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Budget FY2020 Public Outreach and Community Involvement Initiatives

Professional Services – Current PI programs – approximately $346,000

Maintain and enhance public involvement program: consumer trade shows, train community days, public outreach in public spaces, construction and community updates, and business outreach

Professional Services – New PI programs – approximately $275,000

Interim Operations System outreach launch, HOLO card launch, and development of a standard metrics survey and method of gathering community feedback through a professional firm

HOLO CARD PROMOTION

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Proposed FY2020 Public Involvement Budget

Transit-Oriented Development – approximately $300,000

Planning costs as recommended by the HART Board of Directors

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