homestyle foods campaign
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8/12/2019 Homestyle Foods Campaign
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Agenda
Background
Opportunities and Problems
Homestyles Position
Objectives
Key Publics & Messages
Problem-solving Approach
Comparison of Costs
Summary
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HomestyleFoods
A look into ourcompany.
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HomestylesPosition
Ride it out since the company cannot control the econ Reach out to furloughed employees and bring them ba
Maintain current experienced workforce.
Help the community understand the issues and realiti
Increase product promotion and pep up sales.
Avoid jeopardizing union relationships.
Neutralize rumors.
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Our Goal Strengthen relationships with opinion leaders, current
furloughed employees and the community to maintaireputation, dispel rumors and strengthen community with Homestyle Foods.
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Objectives
1. Increase the percentage of those who know and supfacts about the furloughs.
2. Increase the number of people who view Homestylepositively.
3. Maintain our current experienced workforce.
4. Build and maintain positive community relationship
5. Raise awareness of Homestyle Foods community in
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Opportunities
Industry is growing.
Taiwan plant will make us more competitive and allowexpand in the future.
Stop rumors and spread the truth.
Build better relationships with current and furloughed
Help community understand realities of the current ecsituation.
Increase hiring long-term possibilities within the comm
Build strong relationships with union leaders.
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Rumors
Relationships
Reputation
Revenue
Our public relations team has identified thefour Rs in order to avoid potential damagesand accomplish objectives.
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Key Publics & Messages
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CurrentEmployees
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Managers
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Union Leaders
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NPO & MinorityLeaders
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Stockholders
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FurloughedEmployees
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Our Approach
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Rumors
Be honest about the realities of thesituation.
Equip managers with theinformation they need to lead.
Reach out to furloughed employeesand let them know they have notbeen forgotten .
Provide union representatives withaccurate information to curbrumors.
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Relationships
Reinforce company commitments to nonprofitand minority organizations.
Emphasize the value of current employees.
Reassure furloughed employees.
Address stockholder concerns.
Rebuild trust with union leaders.
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Reputation
HomestylesHelping Hands corporatesocial responsibility day.
Invite local nonprofit groups to theevent.
Impact the community throughvolunteer efforts from Homestyle
employees. Impact the community through media
exposure.
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Revenue
Increase revenues to bring backfurloughed employees.
Taiwan plant is currently aiding usin our revenue goal.
Maintain number of stockholders.
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Budget
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Comparison ofCosts
Using Our Approach
Will cost: $81,741.00/$100,000
Happy financial investors
Maintain valued employees
Positive reputation built
Positive relationships withlocal organizations
Maintain union support
Not Using Our Ap
Will cost: huge finimplications
Lose financial in
Lose valued em
Long-term dam
reputation Loss of relations
local organizatio
Loss of union su
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Summary
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Conclusion
Implementing our plan will: Maintain and strengthen strong, lasting relationships w
leaders.
Dispel rumors.
Allow employees to understand their importance to co
Strengthen community relations with Homestyle Food
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