homeshop18 samsung galaxy siii case study

Samsung Galaxy SIII

Contest

Campaign Objective

• Leverage HomeShop18.com and Samsung Mobiles’ association via

Social Media

• Increase traction on Homeshop18.com

What we did?

• Asked users 5 questions, about SIII & Homeshop18

• Asked users to state why they deserved to win the Samsung Galaxy

SIII

• Gave users 5 clues which lead to the Facebook Timeline or onto

the website

• The fastest to answer with a combination of the wittiest answer

was our Winner!

7899

Entries

66422

Shares

15602

Impressions

11994

Fans Increase

1

Winner

The Results

How we promoted the SIII on Facebook

Average interactions on each Samsung Galaxy SIII Post - 1500

Followers were excited & retwteed about the SIII giveaway.

Cross Promotion for optimized Digital

Outreach

Interactions

Winner’s Entry

Winner’s Name – Bhavyash Ag

Time – 40 seconds

Winner’s Entry –

“My pet's name is SAM. A very grumpy uncle bought

one off the store... need to show him that e-

shopping is cool too ;) This would be my eighth

product off HomeShop18... Only this ones going to

be FREE!!! :D”

Insights

Monthly

Active

Users -

7060

Insights

3000+ Clicks from Website to Application

What we achieved?

• Excitement amongst Fans, Followers & Audiences across digital

• 7,899 Entries with 66000+ viral Shares

• Addition of 10000+ fans on Facebook (Organic)

• 3000+ clicks on HomeShop18’s website via the Samsung Application

• Brands working together on social media is the new wave. #MindShift

• 2,00,000+ outreach on Facebook via Posts

• About 9,00,000+ viral outreach via the application