holiday marketing: get your business and website holiday ready

Getting Ready for the HolidaysSue Anderson, Director of User Experience

Agenda• Basics

• Know your audience• Deliberate perception• Users don’t read• Strong CTA

• Holidays• Perception• Be relevant

Who is your target audience?

What are they looking for?What are the

safest carseats?

Hours? How late do you take

appointments?

Do you have a

golden age discount?

Do you sell gift certificates?

Experienced landscapers in

Towing service nearby

What are they looking for?• What is the first question people ask when calling you?

• Do you have your contact information on every page?

• Look at the analytics• What are they clicking on? • What are they searching for?

Deliberate Perception

• How do you want to be perceived?• Luxury, affordable, bargain• Large company, medium sized, business next door• Professional, casual, easy-going• Traditional, trendy, urban, conservative• High-tech, simple, easy

You have 5 seconds

People Don’t Read

• What is the ONE thing you want them to remember?• What makes you different?• What can you say that no one else can?• Why they should choose you?

• Edit and edit again

You have 5 seconds

Clear CTA

• What is the ONE thing you want them to do?• Call you?• Browse look at a product online?• Fill out a form?

You have 5 seconds

Holidays

• Alive, busy, up-to-date

• Festive

• Friendly, warm fuzzies

• Quick Tips• Holiday logo• Add the date/year

Your perception in the holiday season

Address real problems• Need gift ideas• Too many people to buy for• Don’t want to visit busy malls• Broke• No time

Be relevant

What are they looking for?

Everyone is different

Tracking performance

Google Analytics…• Measures website traffic, leads, sales and other important metrics.

• Gives insights into:• How visitors find and use your site• Who those people are • How to keep them coming back

How Google Analytics Works

Google Analytics Must Be Implemented Properly• In order to use Google Analytics (GA), you must implement the GA code

properly on your web pages

• The following steps are easy and require minimal technical expertise

Sign-Up For Google Analytics

• Visit http://www.google.com/analytics/

Add An Account

Get Tracking ID

Paste your snippet (unaltered, in its entirety) into every web page you want to track. Paste it immediately before the closing </head> tag.

Your Account Should Appear In GA Dashboard

Test Implementation

• Once you’re signed in to your Google Analytics account:• Visit your Website• Click on Real-Time/Overview to see that GA is recording your visit

Enable Demographics and Interest Reports

Important Reports

Introduction to Main Navigation

Navigation Item DescriptionFind reports & more Allows you to search for specific reports and screens

Dashboards Allows to create dashboards views of key reports

Shortcuts Allows you to create shortcuts for fast access to commonly viewed reports

Intelligence Events Allows you to create customized alerts based on specific criteria (e.g., sales increased more than 20% this week)

Real-Time Allows you to view website visits and related information in real-time

Audience Provides a wealth of information about your website visitors and related statistics

Acquisition Provides insights about how visitors arrive at your website and related statistics

Behavior Provides insights about how visitors navigate your site and related behaviors

Conversions*Advanced

Allows you to view goal completions and e-commerce results

Audience

• The Audience segment allows you to get to know more about the people who visit your website

Demographics/Age

Interests / Affinity Categories

GEO/Location

Mobile/Overview

Mobile/Devices

Benchmarking / Channels

Benchmarking / Devices

Acquisition

• How visitors get to your site and correlated metrics

Acquisition / Overview

All Traffic / Channels

Acquisition/ Referrals

Behavior

• What visitors did once they arrived at your site

Behavior / Overview

Site Content / Landing Pages

Conclusion• Measures website traffic, leads, sales and other important metrics.

• Gives insights into:• How visitors find and use your site• Who those people are • How to keep them coming back

holiday marketing: get your business and website holiday ready

Marketing

buy south india holiday packages and ready for an...

10 vital tips to make sure your ecommerce site is holiday...

are your loved ones ready for the holiday season?

getting your website ready for international buyers

is your ecommerce site ready for the holiday season?

is your website ready for 2011?

preparing website for the holiday rush

holiday shoppers are ready, but are online retailers?

holiday homework - al ansar international...

get your website ready for “mobilegeddon”

is your website ready for responsive design?

is your website mobile ready?

history 1975 - 1986 website ready - anthony turton

how to optimize your business website for the holiday season

a checklist for getting your showcases ready for the holiday...

monday 9am - 6pm tuesday 9am - 6pm wednesday 9am -...

gift cards - get your business ready for the holiday season

is your website ready for social media?

whitepaper: how to be sure your ecommerce site is holiday...

make sure your home is holiday ready by ordering beautiful...