hms international (hotels, restaurants & real estate consulting)
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Practical, Qualitative, Integral Solutions
Integral services for the hotel industry;
from conceptualization to execution and from
management to high performance.
Integral services to companies or investors
aiming to acquire and develop real estate in
South Eastern Europe.
Integral services for the foodservice industry;
from conceptualization to execution and from
management to high performance and
expansion.
Practical ▪ Qualitative ▪ Integral Solutions
© 2012 HMS International Ltd.
3
1. MISSION
“Our Mission is to provide
Practical, Qualitative, Integral
Solutions within the hospitality
and real estate industries, which
allow our clients to immediately
take actions towards the right
direction”.
PRACTICAL
QUALITATIVE
INTEGRAL
SOLUTIONS
Practical ▪ Qualitative ▪ Integral Solutions
© 2012 HMS International Ltd.
4
2. ABOUT US
HMS International is a hands-on
hospitality and real estate specialized
consulting firm.
Hotels & Resorts
Restaurants & Bars
Real Estate developments
.. are our strength.
We understand operations, thus, we are
capable to;
Design highly efficient developments.
Structure and define specific quality
management procedures.
Improve standards and profitability.
Our roots are on Hospitality and Quality
Management Systems. That is why like no
other, we can offer you the best tailored
service, by following a, practical, qualitative,
and integral methodology.
Project: Arsenal complex / Zadar / Croatia
Practical ▪ Qualitative ▪ Integral Solutions
© 2012 HMS International Ltd.
5
3. CORE CLIENTS
Chains, groups, franchisors and
independent companies:
Resorts
Hotels
Holiday Villages
Campings
Restaurants
Cafeterias
Developers.
Investors and Investment Funds.
International Organizations,
Governments, Regional and Local
Administrations.
Project: Cantina Mariachi / Spain
Practical ▪ Qualitative ▪ Integral Solutions
© 2012 HMS International Ltd.
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4. SERVICES
Concept & Property Development
Menu Engineering Plus Report
Menu Elaboration
Expansion Strategies
Hotel
Consulting (specific services)
Restaurant
Consulting (specific services)
Hotel &
Restaurant
Consulting (shared services)
Financial Feasibility
Operational Yield
Quality Management
Strategic Planning
Training / Seminars
Concept & Property Development
Property Brokerage
Real Estate
Plot identification in SEE
Architectural design and project
development
Practical ▪ Qualitative ▪ Integral Solutions
© 2012 HMS International Ltd.
7
4. SERVICES (Hotels & Restaurants)
Financial Feasibility
1. Market Studies
2. Hotel Valuations
3. Financial Analysis
4. Feasibility Studies
5. Business and Financial Planning
6. Mediation in Hospitality Real
Estate
In this area we let the numbers
talk.
At HMS International, we respond
with our engagement, efficiency,
and accuracy.
Project: Blanca Resort & Spa / Vlasic / Bosnia & Herzegovina
Practical ▪ Qualitative ▪ Integral Solutions
© 2012 HMS International Ltd.
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4. SERVICES (Hotels & Restaurants)
Operational Yield
1. Profit and Process Improvement Analysis (P.P.I.A.) for hotels, restaurants and
camping
2. Staff Audit
3. Inventory Audit
For example; the “Profit and Process Improvement Analysis” evaluates the
current status of the business on all different areas, and offers the advantage of
a fast conclusion-reaction possibility.
Once operation errors and income statement deviations are detected, corrective
practical solutions are designed to be executed by priority. Through P.P.I.A., you
will be able to:
Increase G.O.P.
Improve operations efficiency
Acquire guidelines to develop a well defined control and management
system
Project: Zelena Laguna / Porec / Croatia (leading THR)
Practical ▪ Qualitative ▪ Integral Solutions
© 2012 HMS International Ltd.
9
4. SERVICES (Hotels & Restaurants)
Quality Management
1. Quality Hospitality Management
System (Q-HMS)
2. Consulting for Quality Certifications
3. HACCP
4. External Quality Audits
Q-HMS has been developed by
HMS-International. It integrates all
aspects of the business in order to
focus on the essential; satisfy
guests and achieve higher profit.
All of our quality management
services are oriented to save costs,
improve efficiency, and strengthen
the know-how and value of the
company.
Project: Arcotel Allegra / Zagreb / Croatia
Practical ▪ Qualitative ▪ Integral Solutions
© 2012 HMS International Ltd.
Project: Lesic Dimitri Palace / Korcula / Croatia 10
4. SERVICES (Hotels & Restaurants)
Strategic Planning
1. Strategic Plan
2. Marketing Plan
3. Coaching
By applying the appropriate
strategy, it will be better
determined where the company is
going, and how it's going to get
there.
Practical ▪ Qualitative ▪ Integral Solutions
© 2012 HMS International Ltd.
11
4. SERVICES (Hotels & Restaurants)
Training & Seminars
1. Quality Management
2. Hospitality Management
3. Hospitality Operations
A wide range of courses (theory
+ practice) are offered, which
can be customized to your
Company.
Project: Tony Roma’s / USA
Practical ▪ Qualitative ▪ Integral Solutions
© 2012 HMS International Ltd.
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4. SERVICES (Hotels & Resorts)
Concept and Project Development
1. Quality Management
2. Market Assessment
3. Concept Site Plan
4. Master Plan
5. Architectural project
6. Business Plan
7. Owner representation
First step if owning a land is to
determine its “better and most valuable
use”. Once this is achieved, the search
for capital might be the next issue.
HMS International provides expertise to
advise ownership on the best possible
product for a location, up to the search
for investors or management
companies. Furthermore, we coordinate
the development of the project, in order
for it to become a successful reality.
Project: YouGo Hotels & Bars / Spain
Practical ▪ Qualitative ▪ Integral Solutions
© 2012 HMS International Ltd.
13
4. SERVICES (Hotels & Resorts)
Property Brokerage
1. Lodging valuation and analysis
2. Real estate and land identification
3. Assistance on company sale /
acquisitions
4. Support in negotiation processes
Thanks to our experience in the
lodging industry, we understand
both; the operational as well as the
financial part of the business. This
allows us to optimize the value for
sellers and for buyers.
This service is focused on lodging
or land properties in South Easter
Europe, by representing lodging or
land owners, as well as interested
buyers.
Project: YouGo Hotels & Bars / Spain
Practical ▪ Qualitative ▪ Integral Solutions
© 2012 HMS International Ltd.
14
4. SERVICES (Restaurant)
Restaurant Concept and Project Development
We can develop your project from the
first draft idea, to the opening day by;
defining a strong brand image, creating
aesthetical yet functional spaces and
taking care of the construction,
designing menus, etc.
Main services offered are:
Business / Concept Definition
Investment and Feasibility
Forecast
Menu Definition and Price Fixation
Internal Organization
Location Analysis
Architect Project
Decor and Image Project
Business Start-up Support
Project: The Frosty Dutchman / Spain
Practical ▪ Qualitative ▪ Integral Solutions
© 2012 HMS International Ltd.
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4. SERVICES (Restaurant)
Menu Engineering Plus Report
By applying the Menu Engineering tool to your menu, we
will provide you with precise indications on which items to:
Promote
Eliminate
Increase price
Decrease price
Decrease cost
Change the name
... and much more
"Since I have learned to know the benefits of Menu
Engineering I cannot imagine running a restaurant without it".
Viljam Cvek
(President of the Croatian Cook Association)
Project: Blanca Resort & Spa / Vlasic / Bosnia & Herzegovina
Practical ▪ Qualitative ▪ Integral Solutions
© 2012 HMS International Ltd.
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4. SERVICES (Restaurant)
Menu Design
Other than developing the
restaurant’s concept, our team
can develop the menu. This is
essential to determine the most
efficient kitchen equipment, as
well as its right distribution.
The menu development can
include:
Recipe development
Menu tasting and fine tuning
with clients
Restaurant chef and/or team
training
Montagut Editores / T. Botella
Practical ▪ Qualitative ▪ Integral Solutions
© 2012 HMS International Ltd.
17
4. SERVICES (Restaurant)
Expansion strategies
Expanding restaurant businesses
is one of our strength, thanks to
large experience in the Spanish
restaurant chain system where
HMS International advises some of
the leading chains.
Expansion are mainly through:
Own resources
Franchising
Project: The Frosty Dutchman / Spain
Practical ▪ Qualitative ▪ Integral Solutions
© 2012 HMS International Ltd.
18
5. SERVICES (Real Estate)
Plot identification in South Eastern Europe
Orientation on the steps to acquire a property in the chosen country with guarantees.
Assessment on which the best areas to invest according to expectations are .
Allocation and presentation of different properties that adjust to requirements.
Support on negotiations.
Support on opening a company.
Practical ▪ Qualitative ▪ Integral Solutions
© 2012 HMS International Ltd.
19
5. SERVICES (Real Estate)
Architectural design and project
development
We offer an integrated range of services that cover all necessary steps to develop your investment (from hotels and resorts to residential).
Preparation of all paperwork necessary to buy the property.
Complete architectural exterior and interior design.
Tendering for additional suppliers, etc.
Practical ▪ Qualitative ▪ Integral Solutions
© 2012 HMS International Ltd.
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6. TEAM EXPERIENCE – Case briefing
Our Team of Experts has worked in prestigious hospitality and/ or consulting firms. See a
sample of companies and organizations where our Consultants have been involved.
Hotel &, Resort consulting
INA (Costa Rica): review of the governmental study plan for the hospitality sector (2009)
Byder d.o.o. (Croatia): identification of a Management company for their property on Krk (RIU
Hotels and Resorts) was selected (2008 – 2009)
Bosnalijek d.d. (Bosnia and Herzegovina): business plan for the development of a resort in
Bjelasnica (2008 – current)
Winter d.o.o. (Bosnia and Herzegovina): apart hotel (four stars, 66 rooms with wellness, etc.).
Property development from planning, SOP, to opening, by also specifically developing menu, etc. for
all foodservice (2007 - current)
Plava Laguna (Croatia): definition of Zelena Laguna’s entire resort “new concept” for 2015 (2008 –
current)
Breo Hotels (USA): analysis on SEE capitals, tailored to assess the feasibility of developing a
boutique hotel chain in the region (2007-08)
Titan Marina (Croatia): concept definition and feasibility study for the development of a marina of
400 mega-yachts on a location in Istria (2007)
Maistra (Croatia): review of an analysis on “Naturism Tourism in 2007 trends, with special focus on
Europe” – Project leader: THR (2007)
Instituto de Comercio Exterior – ICEX (Spain): Real Estate investment opportunity identification
for Spanish real estate investors (developers) in Croatia (2007)
Practical ▪ Qualitative ▪ Integral Solutions
© 2012 HMS International Ltd.
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6. TEAM EXPERIENCE – Case briefing
Hotel & Resort consulting
ICEX (Spain): identification of hotel/ resort investments in the Split/ Dalmatia county for
Spanish hotel investors (2006).
Zagreb Montaža d.d. (Croatia): property development project to determine the best value
and use of the land for a 100.000m2 plot (for marina, hotel and apartments) (2006).
Ilirija d.d. (Croatia): profit and process improvement appraisal of facilities (2006).
Fima (Lithuania): Croatian Privatization Fund analysis, to present tender with higher winning
possibilities (Fima was among finalists on Maestral tender until it was cancelled) (2006).
Arcotel Allegra Zagreb (Croatia): operational quality appraisal (2005).
Terme Čatež (Slovenia): revenue improvement analysis; “La Storia Trattoria” restaurant chain
(2005).
Zaton Holiday Village (Croatia): process and revenue improvement appraisal, as well as
property development analysis (2005).
S.T.O. (Slovene Tourism Organization): “Strategy for development of wellness products in
Slovenia” (2004).
Maistra (Croatia): a one year and a half duration project that focused on merging Jadran
Turist d.d. and Anita Vrsar d.d. into one only company (Maistra d.d.), in all operational
aspects. Thus developing an own “Internal Quality Management System” for all operations,
developing management tools, revenue tools, etc. (2003 – 2005).
Practical ▪ Qualitative ▪ Integral Solutions
© 2012 HMS International Ltd.
22
6. TEAM EXPERIENCE – Case briefing
Restaurant consulting
Espaidesig (Spain): concept development and implementation of a new restaurant concept in Barcelona; feasibilitiy, SOP’s, menu, space distribution, etc. (2007-08).
Econ (Bosnia and Herzegovina): concept development and implementation of a new organic shop and restaurant concept in Sarajevo (2007-08).
Private investor (Spain): development of a shop & restaurant concept for expansion through franchising in Spain (2007).
Cigierre - Compagnia Generale Ristorazione (Italy): second largest restaurant group in Italy with more than 75 units (6 different concepts). Internal quality management system (Q-HMS) development for the brands being franchised, as well as for the corporate office (2005 – 2006).
Nazca private equity (Spain): valuation of the Lizarrán chain (150 restaurant units), in order for this investment fund to decide on its acquisition (2007).
Grupo Restmon (Cantina Mariachi, Pasta City, Rocks and Ribs, Sumo) (Spain): fourth largest restaurant company in Spain with a total of 190 units. Development and implementation of the entire Standard Operating Procedure System for the company (2002 – 2004).
Tapasbar (Spain): implementation of the ISO 9001 quality system (2004).
Practical ▪ Qualitative ▪ Integral Solutions
© 2012 HMS International Ltd.
6. TEAM EXPERIENCE – Case studies (Hotel)
Hotel Vlasic / Bosnia Herzegovina
The investor engaged the firm to
perform from the feasibility to the
finishing stage of the hotel, all
related financial and operational
related issues, such as concept
definition, space and facility
definition, positioning, standard
procedures, etc.
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Practical ▪ Qualitative ▪ Integral Solutions
© 2012 HMS International Ltd.
6. TEAM EXPERIENCE – Case studies (Restaurants)
“The Frosty Dutchman” / Spain
We are realistic. We know that to make the
most of the business we need to have a great
concept, and at the end, a great concept is
the one that delivers above average profits.
Our focus is on Soft Ice and Frozen Yogurt,
Pancakes, Coffee and Drinks.
We say that we not only have one of the
bests soft ice creams in town, but also one of
the bests coffees and drinks in town..
We believe our décor breaks the mould of the
usual frozen yogurt or soft ice chains around
and offers a higher degree of personality and
of flexibility in terms of consumption motives
throughout the day. Moreover, very
importantly, seasonality is not of an issue for
us.
If potentially interested in knowing more
about the concept for a franchise, please
contact us.
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Practical ▪ Qualitative ▪ Integral Solutions
© 2012 HMS International Ltd.
6. TEAM EXPERIENCE – Case studies (Marina)
Marina Master plan / Istria – Croatia
The investor engaged the firm to
design the marina facilities from a
positioning as well as from a
product mix point of view.
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Practical ▪ Qualitative ▪ Integral Solutions
© 2012 HMS International Ltd.
6. TEAM EXPERIENCE – Case studies (Brokerage)
Hotel Management firm identification /
Island of Krk – Croatia
The investor engaged the firm to
identify the best possible hotel operator
for their property. A contract has been
signed with Riu Hotels, one of the
Spanish vacational leading chains.
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Practical ▪ Qualitative ▪ Integral Solutions
© 2012 HMS International Ltd.
6. TEAM EXPERIENCE
27
Marco Julià Eggert
Founder & Managing Director
• Master of Management in Hospitality at Cornell
University
• He is Director of Inverkapital, a Real Estate
fund which invests in Croatia
(www.inverkapital.com)
• He teaches seminars on foodservice at several
hospitality schools
• Principal author of the bestseller book “Quality
Management applied to Hotels and
Restaurants”, of Pearson Educación / Prentice
Hall - 2002.
• Co-author of the case study “Spain and
Croatia; traditional vs. new markets”, published
article on AIEST’s book (Real Estate and
Destination Tourism), from Erich Schmidt
Verlag – 2008
• Marco has more than 20 years of experience
working on hotel and restaurant projects in
Spain and internationally
BARCELONA (E) ZAGREB (HR)
Diputación 321, 5
Tel.: +34 935 323 150
Zagrebačka avenija104, 617
Tel.: +385 1 6184 682
Customer.care@hmsinternational.eu
www.hmsinternational.eu
Disclaimer: pictures allocated on the particular
slides do not necessarily represent the exact
project type developmed for the firm displaid
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