hmi & apps: perspectives for genivi · hmi trends trends comments speech • speech recognition...
Post on 13-Oct-2020
2 Views
Preview:
TRANSCRIPT
HMI & Apps: Perspectives for Genivi
Infotainment HMI TrendsFeature Availability Trendseatu e a ab ty e dsTouch, Voice, Displays & Interfaces
Apps & Feature TrendsUSA & EU TrendsUSA & EU TrendsNavigation, Entertainment & Others
China Infotainment TrendsInfotainment TrendsHead-Unit and Telematics
Summary PerspectivesSummary Perspectives
Copyright © 2012 IHS Inc. All Rights Reserved.
Egil Juliussen, Ph.D. Principal Analyst, Infotainment & ADASMichael Liu, Senior Analyst
IVI HMI Technology: Big Picture
Control Input Information
Input Hardware
Alert/Feedback Information
Output HardwareHMI Software
Softwarep
MicrophoneStereo mics
DisplaysICD
Head-unit
Touch displayMulti-touchTouch pad
LightsSound
Vibration
Device driversRadio controlCD controlSpeech rec
Keyboard or Simulation
Head-unitHUD
Mirror
Speakers
Touch pad
Switch, KnobMulti-switches
Vibration pText-to-speechMulti-touchBT ProfilesHFI Software
I f
Haptic Output
SpeakersRotary SwitchRotary Haptic
Sensors
1-shot addressPattern reciPod controlInternet radio
InterfacesUSBSD
iPodA ili
InterfacesUSBSDSensors
CameraRadar
ProximityGesture
SMS & email via SR/TTS
AuxiliaryBluetooth
Wi-Fi
SDiPod
AuxiliaryBluetooth
Wi-Fi
Copyright © 2012 IHS Inc. All Rights Reserved.
Gesture Wi Fi
HMI must only take a fraction of the driver’s mental power, eye & hand activities
IHS Auto Model Availability Database
Key InformationWhat Is Database of infotainment feature availability by auto model It?
y yBy model year starting with 200614 countries included currently (about 70% of global sales)Over 22,000 model records in our database
Wh t I T l ti f tWhat Is Included?
Telematics featuresNavigation featuresHMI elements: Display, speech, touch, interfacesDigital and Satellite radio; Mass storage devicesg a a d Sa e e ad o; ass s o age de cesDriver assist and ADAS
Why? Early indicator of emerging tech trendsHistorical trend analysisCompetitive analysis toolUseful for estimating take-up rate trends by OEMs
Examples to Follo
Many slides to follow with availability trendsSpeech Touch & Displays
Copyright © 2012 IHS Inc. All Rights Reserved.
to Follow Speech, Touch & DisplaysInterfaces: iPod, USB, Flash Memory, Bluetooth
OEM Touch Screen Availability
60
70Not
Take up
50
60 Take-up Rate
30
40%
USAGermanyChina
20
ChinaJapan
0
10
MY06 MY07 MY08 MY09 MY10 MY11 MY12
% Share of Auto
Copyright © 2012 IHS Inc. All Rights Reserved.
MY06 MY07 MY08 MY09 MY10 MY11 MY12 Models
OEM Speech Input Availability
90
100Not
Take up
70
80Take-up
Rate
40
50
60
%USAGermanyChina
20
30
40Japan
0
10
20
% Share of Auto
Copyright © 2012 IHS Inc. All Rights Reserved.
MY06 MY07 MY08 MY09 MY10 MY11 MY12 Models
Speech Recognition Availability by Control Function: MY 2012
Not Take-up
Rate90%
100%
60%
70%
80%
40%
50%
60%
10%
20%
30%
0%
10%
USA UK Germany France Italy Japan China
E b dd dPh M bil Ph N i i A di
Copyright © 2012 IHS Inc. All Rights Reserved.% Share of Auto Models
Embedded Phone Mobile Phone Navigation Audio
Steering Wheel Control Availability by Control Function: MY 2012
Not Take-up
Rate90%
100%
60%
70%
80%
40%
50%
60%
10%
20%
30%
0%
10%
USA UK Germany France Italy Japan China
Copyright © 2012 IHS Inc. All Rights Reserved.% Share of Auto Models
Embedded Phone Mobile Phone Navigation Audio
OEM Digital* Instrument Cluster Display Availability
60
70Not
Take-up Rate
50
60*Analog & Digital Display
30
40%
USAGermanyChina
20
30 ChinaJapan
0
10% Share of Auto
Copyright © 2012 IHS Inc. All Rights Reserved.
MY06 MY07 MY08 MY09 MY10 MY11 MY12 Models
OEM Full Digital ICD Availability
3.5
4Not
Take up
25
3
Take-up Rate
2
2.5
%USAGermanyChina
1
1.5ChinaJapan
0
0.5% Share of Auto
Copyright © 2012 IHS Inc. All Rights Reserved.
MY06 MY07 MY08 MY09 MY10 MY11 MY12 Models
OEM Digital Center Display Availability
90
100Not
Take up
70
80Take-up
Rate
40
50
60
%USAGermanyChina
20
30
40 ChinaJapan
0
10
20
% Share of Auto
Copyright © 2012 IHS Inc. All Rights Reserved.
MY06 MY07 MY08 MY09 MY10 MY11 MY12 Models
OEM Head-Up Display Availability
10
12Not
Take up
8
10 Take-up Rate
6%USAGermanyChina
2
4 Japan
0
2
MY06 MY07 MY08 MY09 MY10 MY11 MY12
% Share of Auto
Copyright © 2012 IHS Inc. All Rights Reserved.
MY06 MY07 MY08 MY09 MY10 MY11 MY12 Models
RSE Display Availability
35
40
25
30
35
20
25
%USAGermanyChina
10
15ChinaJapan
0
5
MY06 MY07 MY08 MY09 MY10 MY11 MY12
Share of Auto
Copyright © 2012 IHS Inc. All Rights Reserved.
MY06 MY07 MY08 MY09 MY10 MY11 MY12 Models
OEM iPod Availability
90
100Not
Take up
70
80Take-up
Rate
40
50
60
%USAGermanyChina
20
30
40 ChinaJapan
0
10
MY06 MY07 MY08 MY09 MY10 MY11 MY12% Share of Auto
Copyright © 2012 IHS Inc. All Rights Reserved.
MY06 MY07 MY08 MY09 MY10 MY11 MY12 Models
OEM USB Availability
80
90Not
Take up
60
70Take-up
Rate
40
50%
USAGermanyChina
20
30ChinaJapan
0
10
MY06 MY07 MY08 MY09 MY10 MY11 MY12
% Share of Auto
Copyright © 2012 IHS Inc. All Rights Reserved.
MY06 MY07 MY08 MY09 MY10 MY11 MY12 Models
OEM Flash Memory Card Availability
35
40Not
Take up
25
30
35 Take-up Rate
20
25
%USAGermanyChina
10
15ChinaJapan
0
5
MY06 MY07 MY08 MY09 MY10 MY11 MY12
% Share of Auto
Copyright © 2012 IHS Inc. All Rights Reserved.
MY06 MY07 MY08 MY09 MY10 MY11 MY12 Models
OEM Bluetooth Availability
90
100
Not Take up
60
70
80 Take-up Rate
40
50
60
%USAGermanyChina
20
30
40Japan
0
10
20
% Share of Auto
Copyright © 2012 IHS Inc. All Rights Reserved.
MY06 MY07 MY08 MY09 MY10 MY11 MY12 Models
HMI TrendsTrends Comments
Speech • Speech recognition as control input• Text-to-speech for output info
• Telematics HFI, Navi, others• Navi messaging others• Text-to-speech for output info • Navi, messaging, others
Touch • Input control non-critical functions• Strong growth in USA & Japan• Multi-touch input is next
• Navi, comfort systems• EU use is lagging• Cadillac CUE is trend setterp
Rotary Haptic Control
• Pioneered by BMW and Audi• Increasing use in Europe• MF controllers on mid-range cars
• iDrive, MMI, others• BMW, M-B, Audi, others• Less used by US/AP OEMControl • Steering wheel control: rapid growth • All regions
Digital Displays
• Partial digital ICD is common• Digital ICD emerging in luxury cars
Di it l ICD ltif ti t t
• Analog and digital ICD• Also in BEV, HEV, PHEV
D i i f TM ADAS N ip y
• Digital ICD as multifunction output• Continued center display growth• HUD remains niche until better tech• Dual-view will remain niche market
• Driver info, TM, ADAS, Navi• Navi, comfort systems• Mostly luxury autos• Cost premium too high
Copyright © 2012 IHS Inc. All Rights Reserved.
• Rearview mirror has potentialp g
• First aftermarket; now OEM
ICD=Instrument Cluster Display
iPhone/iPad HMI Impact: When, not If
Key InformationMulti-Touch
iPhone popularized the multi-touch screen in 2007Multi touch gesturing is a major part of iPhone usabilityTouch
ScreenMulti-touch gesturing is a major part of iPhone usabilityOther Smartphones are using similar technologiesiPad is further showing multi-touch gesturing advantages
Auto HMI When will multi-touch gesturing arrive in auto infotainment?Auto HMI Usage
When will multi touch gesturing arrive in auto infotainment?How will multi-touch gesturing be used in head-units?How will multi-touch gesturing improve infotainment usability?Will multi-touch gesturing replace rotary haptic controllers?
Summary The first head-unit with a multi-touch gesturing user interfaceAvailable in August 2012—the Cadillac CUE8-inch with multi-touch gesture: tap, flick, swipe & spread Capacitive with haptic and tactile feedbackCapacitive with haptic and tactile feedbackCUE has IR proximity sensor to detect driver hand approaching displayCadillac CUE also have reconfigurable LCD for ICDCUE l k lik th t t f BIG HMI h
Copyright © 2012 IHS Inc. All Rights Reserved.
CUE looks like the start of a BIG HMI change
HMI & Apps: Perspectives for Genivi
Infotainment HMI TrendsFeature Availability TrendsyTouch, Voice, Displays & Interfaces
Apps & Feature TrendsUSA & EU TrendsUSA & EU TrendsNavigation, Entertainment & Others
China Infotainment TrendsInfotainment TrendsHead-Unit and Telematics
Summary PerspectivesSummary Perspectives
Copyright © 2012 IHS Inc. All Rights Reserved.
Egil Juliussen, Ph.D. Principal Analyst, Infotainment & ADASMichael Liu, Senior Analyst
Auto Music TrendsSegments Key Information Other InformationBroadcast Radio
Analog remains dominantDigital radio emerging
FM leads in music broadcastDAB, DAB+, DMB, DRM, HD Radiog g g
Digital format war, , , ,
Winners will vary by region Satellite Radio
Established in N. AmericaOndas plan 2013 EU launch
USA availability: 98% of car modelsOEMs: BMW, Nissan, Renault
Auto Internet Radio
Significant opportunityGenre is hot todayRadio stations aggregationCaching/download emerging
2 types: Genre & radio stationsPandora, Last.fm, Spotify, StitcherTune-in, iheartradio, othersSlacker and othersCaching/download emerging
Needs a data plan todaySlacker and othersMostly via Smartphone data plan
Stored Music
CD: Pre-recorded/user storedMemory cards: USB, SD
Slowly declining in importanceUSB becoming H-U standard
Mobile Device Music
iPod & iPhoneBluetooth A2DP
Continued growth in most regionsGrowing digital music streaming
Copyright © 2012 IHS Inc. All Rights Reserved.
Music Feature Availability: USA
80
90
100 Share of Auto Models Offering Features
60
70
80CDDVDMP3etc
40
50
60
%
MP3 etc.iPod IFAux InUSBIF
20
30
40 USB IFSat RadioHD RadioInetRadio
0
10
Inet Radio
Not Take up
Copyright © 2012 IHS Inc. All Rights Reserved.
MY06 MY07 MY08 MY09 MY10 MY11 MY12 Not Take-up Rate!
OEM Digital Radio Availability
35
40Not take-up rate
25
30
15
20
5
%USAGermanyChina
10
15 Japan
0
5
MY06 MY07 MY08 MY09 MY10 MY11 MY12
% Share of Auto M d l
Copyright © 2012 IHS Inc. All Rights Reserved.
MY06 MY07 MY08 MY09 MY10 MY11 MY12 Models
Where Is I-V Navigation Going?
Question Will in-vehicle navi continue to grow, remain stable or decline? At what price point?
Answer Overall growth of embedded navigation will be very goodAnswer Overall growth of embedded navigation will be very goodPremium navi will have low growth and will stagnate and declineMedium-priced navi (under $1000) is growing stronglyEntry-priced navi (under $500) will have strong future growth
Why PND & Smartphones have shown drivers the value of navi appsThese drivers will only pay for entry or medium priced systemsNavi features are shifting from TbT-centric to traffic-centricTraffic-centric is useful every day—especially for commutingTraffic centric is useful every day especially for commuting
Other Info
Many entry navigation are based on PND SW-HW platforms Future SW-based head-unit may have PND-based navi appsTrend is similar for medium-priced in-vehicle naviTh b d PND ith t d iThese apps are based on PND with connected servicesRenault and TomTom have shown how successful low-cost, PND-based solution can beRenault sold 1M units in 2 years in Europe
Copyright © 2012 IHS Inc. All Rights Reserved.
y
On-Board Navigation Availability
80
90Not
Take up
60
70Take-up
Rate
40
50%
USAGermanyChina
20
30ChinaJapan
0
10
MY06 MY07 MY08 MY09 MY10 MY11 MY12
% Share of Auto
Copyright © 2012 IHS Inc. All Rights Reserved.
MY06 MY07 MY08 MY09 MY10 MY11 MY12 Models
I-V Navi Segment Trends: Worldwide
70
80Entry: <$500
Mid: $500-1,500H-E: >$1,500
50
60
40
50
%EntryMid-RangeHi hE d
20
30 High-End
0
10Share of unit sale
Copyright © 2012 IHS Inc. All Rights Reserved.
02009 2011 2012 2013 2015 2017
25
unit sale
Where Is Telematics Going?
Question How important is telematics and connected car features?What telematics technologies will dominate?
Answer Telematics connections will be the foundation for the connected carAnswer Telematics connections will be the foundation for the connected car and will be required by the end of the decadeMultiple communications links will be used:
Embedded for auto centric and low bandwidth contentSmartphone for entertainment-centric and high bandwidth contentSmartphone for entertainment centric and high bandwidth contentBluetooth & USB to connect to SmartphoneWi-Fi for augmenting other links and for special purposes
Many cars will have multiple links with hybrid operation
Wh Drivers want to have similar connectivity in the car as they have atWhy Drivers want to have similar connectivity in the car as they have at home, in office and walking around with their SmartphonesBut with a safer HMI and minimal driver distractionWanted features changes and grows every year
Other Info
Smartphone-based solution will become leading approach due to lower cost, data plan and thousands of car-centric appsEmbedded will remain important and will become standard in some regions to serve safety functions and for remote software upgrades
Copyright © 2012 IHS Inc. All Rights Reserved.
g y pg
Telematics via Mobile Phone Availability
30
35Not
Take up
25
30 Take-up Rate
15
20%
USAGermanyChina
10
ChinaJapan
0
5
MY06 MY07 MY08 MY09 MY10 MY11 MY12
% Share of Auto
Copyright © 2012 IHS Inc. All Rights Reserved.
MY06 MY07 MY08 MY09 MY10 MY11 MY12 ModelsSync-type telematics service
Embedded Telematics Availability
30
35Not
Take up
25
30 Take-up Rate
15
20%
USAGermanyChina
10
ChinaJapan
0
5
MY06 MY07 MY08 MY09 MY10 MY11 MY12
% Share of Auto
Copyright © 2012 IHS Inc. All Rights Reserved.
MY06 MY07 MY08 MY09 MY10 MY11 MY12 ModelsOnStar-type telematics service
IVI Apps Overview
IVI Apps• Downloaded apps• Driver chosen
IVI Apps• Built-in apps• OEM chosen
IVI Apps• Apps integration• OEM chosen
Smartphone Apps & ContentDriver chosen OEM chosen OEM chosen Content
OEM API based apps
“Standard” Interface apps
IVI HMI Software Platform• Auto OEM specific • Genivi 2.0
Hardware Abstraction Layer• Equivalent to BIOS in PCs
IVI Software Platform• OS Kernel & Middleware
Genivi 2.0• Microsoft WEA7 • QNX & CAR• Android X.y
• Equivalent to BIOS in PCsIVI Hardware Platform
• Atom, ARM, MIPS, others?IVI HMI Hardware
Copyright © 2012 IHS Inc. All Rights Reserved.
IVI HMI Hardware• Input, Output & Control
IVI Apps OverviewIVI Apps
• Downloaded apps• Driver chosen
IVI Apps• Built-in apps• OEM chosen
IVI Apps• Apps integration• OEM chosen
Smartphone Apps & Content
Pl fC t St d dT l & LBS M i Platforms• Android• iPhone 5• WP8• BlackBerry 10
Current Standards• MirrorLink• Aha Radio• Pioneer Zypr• Airbiquity Choreo
• Travel & LBS• Eco apps• Social network apps• Entertainment apps• Car-centric apps
• Music apps• Navi-LBS apps• Telematics apps• Search apps• CRM apps
IVI HMI Software Platform
yq y• Livio Connect• VNC, Google OAP• HTML5 interpreter?
pp• PAYD
pp• Remote diagnostics• SP remote control
IVI Software Platform• OS Kernel & Middleware
• Auto OEM specific • Genivi• Microsoft • QNX• Android
Hardware Abstraction Layer• Equivalent to BIOS in PCs
IVI Hardware Platform• Atom, ARM, MIPS, others?
Android
Copyright © 2012 IHS Inc. All Rights Reserved.
Atom, ARM, MIPS, others?IVI HMI Hardware
• Input, Output & Control
HMI & Apps: Perspectives for Genivi
Infotainment HMI TrendsFeature Availability TrendsyTouch, Voice, Displays & Interfaces
Apps & Feature TrendsUSA & EU TrendsUSA & EU TrendsNavigation, Entertainment & Others
China Infotainment TrendsInfotainment TrendsHead-Unit and Telematics
Summary PerspectivesSummary Perspectives
Copyright © 2012 IHS Inc. All Rights Reserved.
Egil Juliussen, Ph.D. Principal Analyst, Infotainment & ADASMichael Liu, Senior Analyst
The Chinese Market of In vehicle Infotainment and TelematicsIn-vehicle Infotainment and Telematics
October 2012
Michael LiuSenior Analyst
Automotive & Transportation Group
Michael.Liu@ihs.com+86 21 2230 2310
Copyright © 2012 IHS Inc. All Rights Reserved.
About IHS
We are more than 5,500 people, in 30 countries, speaking 50 languages - all working each day to:
• Serve businesses and all levels of government worldwide• Ranging from 80% of Global Fortune 500 to small businesses• Customers in 167 countries
P id h i t t ft d t l i d f t• Provide comprehensive content, software and expert analysis and forecasts
Helping our customers drive critical processes and make high-impact decisions with speed and confidence
Energy & Power
Design &Supply Chain
EHS &Sustainability
Defense, Risk &Security
Country & IndustryForecasts
Commodities,Pricing & Cost
Copyright © 2012 IHS Inc. All Rights Reserved.
About IHS AutomotiveIHS Automotive is made up of experts from the former CSM Worldwide, IHS GlobalInsight's Automotive Group, as well as Supplier Business, iSuppli, TelematicsResearch Group and IMS Research. Collectively, we offer clients the mostcomprehensive content and deepest expertise and insight on the automotive industrycomprehensive content and deepest expertise and insight on the automotive industryavailable anywhere in the world today.
IHS Automotive includes more than 200 colleagues working in global offices aroundthe world The basis of the unit is a world class vehicle sales and productionthe world. The basis of the unit is a world class vehicle sales and productionforecasting process from which all IHS technology forecasts are based.
IHS is the leading source of information, insight and analytics in critical areas thatshape today's business landscape Businesses and governments in more than 165shape today s business landscape. Businesses and governments in more than 165countries around the globe rely on the comprehensive content, expert independentanalysis and flexible delivery methods of IHS to make high-impact decisions anddevelop strategies with speed and confidence.
IHS has been in business since 1959 and became a publicly traded company on theNew York Stock Exchange in 2005. Headquartered in Englewood, Colorado, USA,IHS employs more than 5,500 people in more than 30 countries around the world.
Copyright © 2012 IHS Inc. All Rights Reserved.
China Light Vehicle Sales
25
30
20
25
10
15#M Units
5
10
02011 2012 2013 2015 2019
Copyright © 2012 IHS Inc. All Rights Reserved.
Source: IHS Automotive
China vs. USA Light Vehicle Sales: Worldwide Share
25
30
20
25
10
15% ChinaUSA
5
10
02008 2011 2012 2013 2015 2019
Copyright © 2012 IHS Inc. All Rights Reserved.
Source: IHS Automotive
Interface & HMI Availability: China
60
70 Share of Auto Models
Offering Features
50Aux InUSB
30
40%
USBFlash CardiPod IFTouch
20
TouchSpeechBluetooth
0
10
Not Take up
Copyright © 2012 IHS Inc. All Rights Reserved.
MY06 MY07 MY08 MY09 MY10 MY11 MY12 Not Take-up Rate!
Display Availability: China
60
70 Share of Auto Models
Offering Features
50
Analog/Digital ICD
30
40%
Analog/Digital ICDLCD ICDCenterHUD
20
HUDRSE
0
10
Not Take up
Copyright © 2012 IHS Inc. All Rights Reserved.
MY06 MY07 MY08 MY09 MY10 MY11 MY12 Not Take-up Rate!
Apps & Feature Availability: China
50
60 Share of Auto Models
Offering Features
40
50
IV Navi
30%Traffic InfoDest DownloadMP Telematics
10
20 Embedded TMBranded Audio
0
10
Not Take up
Copyright © 2012 IHS Inc. All Rights Reserved.
MY06 MY07 MY08 MY09 MY10 MY11 MY12 Not Take-up Rate!
China Head-Unit TrendsSegment Key Information
Audio Head-Units
OEM audio head units will remain the largest segment in unit sales—growing from 11.4M in 2011 to 14.8M in 2018Units g gOEM audio revenue will remain almost flat the next 5 years
Audio/Video Head-Units
OEM audio/video head-units are shrinking and will disappear after 2013Safety issues and limited demand for watching video contentSafety issues and limited demand for watching video content while in the car are the major reasons for the decline
Navigation Head-Units
OEM navigation head units are growing quickly to 8.2M units in 2018, 7X more than 2011's estimated 1.2M unitsNavigation growth is caused by 2 main reasons:Navigation growth is caused by 2 main reasons:
Falling average selling price (ASP) Navigation is becoming a necessity as the road infrastructure is developing very quickly
Navigation revenue will increase by 5X from 2011 to 2018a gat o e e ue c ease by 5 o 0 to 0 8Leading Tier 1 navigation suppliers include: Denso, Aisin AW, Continental, Desay, Delphi and Harman
Premium Audio
Premium audio systems is a rapidly growing audio segmentMost luxury autos are sold with premium and branded audio
Copyright © 2012 IHS Inc. All Rights Reserved.
Audio Systems
Most luxury autos are sold with premium and branded audioLeading premium audio suppliers are: Bose, Harman, XBM, Alpine, Dynaudio and Fender
China OEM Head-Unit Sales
25
15
20
10
15
#MAudioAudio/VideoNavi
5
02011 2012 2013 2015 2018
Copyright © 2012 IHS Inc. All Rights Reserved.
Source: IMS Research, June 2012
China OEM Head-Unit Revenue
4500
5000
3000
3500
4000
2000
2500
3000
$MAudioAudio/VideoNavi
500
1000
1500
02011 2012 2013 2015 2018
Copyright © 2012 IHS Inc. All Rights Reserved.
Source: IMS Research, June 2012
China Telematics Success FactorsIssues Key Information
Business Models
Flexible business models are most important factor for the future development of in-vehicle telematicsModels p
Useful telematics services
Current hot telematics services are: Downloadable navigation route from call centerReal-time traffic informationInternet musicInternet musicUp-to-date POI informationSafety & security (eCall & bCall)
New popular services are expected to emergeEV telematics required for EVsEV telematics required for EVsInsurance telematics?
Reasonable subscription fee
Telematics service fees will decline for fixed servicesTo retain same service fee, telematics features and functionality must continue to growfunctionality must continue to growPay per use services will be required
Payment Methods
Telematics services need more flexible payment methods instead of fixed yearly service feesFlexible payment via vehicle based SIM card or the users’
Copyright © 2012 IHS Inc. All Rights Reserved.
Flexible payment via vehicle-based SIM card or the users cell phone bill are emerging
China Telematics TrendsSegment Key Information
Standalone Telematics
Telematics unit is separate from head-unit (OnStar-type)Leading telematics system in 2011 with 400K units soldTelematics
Systemsg y
GM OnStar accounting for 70% of the totalToyota G-Book and Nissan CARWINGS were next
Embedded Telematics
Telematics unit is part of head-unitShipments are projected to grow from 200K units in 2012 toTelematics
SystemsShipments are projected to grow from 200K units in 2012 to nearly 1.9 million units in 2019Most high-end and luxury light vehicles are forecasted to choose embedded systems over the other two types of systems
Connected Telematics unit uses driver phone as data pipe (Sync-type)Connected Telematics Systems
Telematics unit uses driver phone as data pipe (Sync type)Only 9K units were shipped in 2011
Mainly GM's eMotion systems in the Chevrolet EpicaThis segment will become the dominant segment by 2019
Will reach 7.4M units and 71% telematics market shareeac u ts a d % te e at cs a et s a eThis system will used in entry-level and mid-level light vehicles due to their relatively low cost
Copyright © 2012 IHS Inc. All Rights Reserved.
Shipments of OEM Telematics Systems
Market Segmentation of OEM In‐vehicle Telematics Systems in ChinaProportions of Market Segmentation ‐ 2011 and 2019; % of Total Shipments
OEM Connected
1%
OEM
OEM Embedded
29%
Standalone11%
OEM Embedded
18%
OEM Standalone
70%
OEM Connected
71%
2011 2019
Copyright © 2012 IHS Inc. All Rights Reserved.
Source: IMS Research Jun‐12
Fitment Rates of OEM Telematics Systems
Fitment Rates of OEM In‐vehicle Telematics Systems by Type in China
30.0%
25.0%
OE Standalone
OE Embedded
OE Connected
15.0%
20.0%
10.0%
0.0%
5.0%
2011 2012 2013 2014 2015 2016 2017 2018 2019
Copyright © 2012 IHS Inc. All Rights Reserved.
Source: IMS Research Jun‐12
2011 2012 2013 2014 2015 2016 2017 2018 2019
China Infotainment Summary
Segment Key InformationAudio H-U Audio-only head-units are losing share to multi-function navi &
audio combinationsConnections to music on mobile devices and online sources are growing in importancePremium & Branded Audio head-units is a main growth opportunity
Navigation Navigation functionality is growing in importance due to China’sNavigation Navigation functionality is growing in importance due to China s difficult navigation and traffic environmentHence on-board navigation is a major growth opportunityConnected navigation services is the next growth opportunity
Traffic information is becoming a necessityg yMap and POI updates are similarly crucial servicesDestination downloads from websites is another opportunity
Telematics Telematics are at the beginning of a major growth cycleConnected telematics via driver’s mobile phone is just emerging,Connected telematics via driver s mobile phone is just emerging, but will become the leading approach by 2015Embedded modem-based telematics (standalone or H-U systems) are the current leaders and further strong growth is forecastedTelematics technology will be required to support connected
Copyright © 2012 IHS Inc. All Rights Reserved.
gy q ppnavigation systems and the many other functions of the emerging cloud connected car
HMI & Apps: Perspectives for Genivi
Infotainment HMI TrendsFeature Availability TrendsyTouch, Voice, Displays & Interfaces
Apps & Feature TrendsUSA & EU TrendsUSA & EU TrendsNavigation, Entertainment & Others
China Infotainment TrendsInfotainment TrendsHead-Unit and Telematics
Summary PerspectivesSummary Perspectives
Copyright © 2012 IHS Inc. All Rights Reserved.
Egil Juliussen, Ph.D. Principal Analyst, Infotainment & ADASMichael Liu, Senior Analyst
Apps Head-Unit & HMI2005-2010 2015-2020
Optional 10-20 Apps
OEM ChosenDriver Chosen
Head-UnitFi d F i
Navigation
Apps Head-Unit
Built-in Head-Unit Apps
Digital Radio & MP3 PlFixed Function
Design
Smartphone A I t tiRadio CD Music
Software-based Platform Design
& MP3 Player
Main HMIApps Integration
SoftwareRadio
ReceiverCD Music
Player
Smartphone 1000s of
•Natural speech•Multi-touch gesturing display
• ICD HMI overlapMain HMIS it h K b Smartphone
Apps
3G-4G Com
1000s of Car Apps
p•Text-to-Speech•SWC
•Switches-Knobs•Center display•Rotary haptic•SWCLi it d h
Copyright © 2012 IHS Inc. All Rights Reserved.
Link & Data Plan•Limited speech
IVI Apps CategoriesIVI Apps
• Downloaded apps• Driver chosen
IVI Apps• Built-in apps• OEM chosen
IVI Apps• Apps integration• OEM chosen
Smartphone Apps & Content
HTML5 AppsHMI API tailored
SP Apps Integration• Native SP Apps• HTML5 SP Apps
Native AppsHMI API tailored
IVI HMI Software Platform
• HTML5 SP Apps
IVI Software Platform• OS Kernel & Middleware
• Auto OEM specific • Genivi• Microsoft • QNX• Android
Hardware Abstraction Layer• Equivalent to BIOS in PCs
IVI Hardware Platform• Atom, ARM, MIPS, others?
Android
Copyright © 2012 IHS Inc. All Rights Reserved.
, , ,IVI HMI Hardware
• Input, Output & Control
2020 Cloud Connected Car
CLOUD: Classic Internet, Wireless Internet, Entertainment Internet, Social Internet
Content Networks Communication Network Safety/eCall Networks
3.5/4G Cellular
802.11 Wi-Fi
LBS: GPS & others
Broadcast Data
Broadcast Digital Audio
Broadcast Digital Video
Connected Car• Multiple communication links• Software platform architecture• Re-usable software components
Other V2V CarsS f V2V A
USB V2VMobile DevicesA i i • Re-usable software components
• Millions of lines of software code• Gigabytes of RAM, Flash & SSD• 200+ sensors & actuators• Remote software upgrades
• Safety V2V Apps• Ad-hoc networkBluetooth
Wi-Fi
• Apps integration• Smartphones• Tablets
802.11p & WAVE Network
Remote software upgrades• ECU domain clusters
Road a Infrastr ct re & Information Net orkV2I 802.11p & WAVE
Copyright © 2012 IHS Inc. All Rights Reserved.
Roadway Infrastructure & Information NetworkConsumer/commercial usage Roadway info, events, warnings, guidance
Back Haul Network
Questions?Questions?
Egil Juliussen, Principal Analyst, Infotainment and ADASInfotainment and ADAS
Michael Liu, Senior AnalystOctober 10, 2012
top related