hm downloadable template for 10 multiple type questions

Downloadable Template for Output 2

For Top 5 Learning Questions Assignment

For use in the Marketing Management Class of Prof. Remigio Joseph De Ungria

Pls. follow these guidelines

1. Use this powerpoint template.2. Change bottom logo to your website.3. Save in Dropbox folder using the filename

format described in the guide.4. Upload in your blog. Email to

vcoach.serves@gmail.com5. Follow this 4 component sequence for each of

the top 5 questions: (Question, Original Concept Slide, Modified Concept Slide, Answer)

*** For this presentation, the original concept slide was not included due to avoid copyright infringement.

2

TOP 5 Learning Questions for

(Chapter Topic and # that you were assigned)

Student NameDate

A Downloadable TemplateFor use for the Assignment in Marketing Management

Pls. name your fileAs C Ch xx Title Your Last Name.

Example:C Ch1 Marketing in 21st Century De Ungria

TOP 5 Learning Questions for

Ch 1 Marketing in the 21st Century

Bong De UngriaFeb. 2013

Sample submission Question, Concept,

Concept Explanation, Answer Series

For Chapter 1Marketing in the 21st century

5

1. Which of the 4 P’s does “inventory” or having item on stock belong to?

A. PriceB. ProductC. PlaceD. PackagingE. Promotion

6

Can be improved by fixing font size of question. See next slide For better format

1. Which of the 4 P’s does “inventory” or having item on stock belong to?

A. PriceB. ProductC. PlaceD. PackagingE. Promotion

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Question

1. Which of the 4 P’s does “inventory” or having item on stock belong to?

A. PriceB. ProductC. PlaceD. PackagingE. Promotion

8

Question

Note that thisIs a good question Since all choicesAre almost equallyProbable answers.

Marketing Mix 4 P’s mean more!

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Concept

Marketing Mix 4 P’s mean more!

10

Concept

This is a slide in Kotler handoutsDistributed in class.Note follow Power presentationPrinciples.Note use of yellowFor clarity.

Remove thisSection headings.Used here only toGuide.

“PLACE” refers to everything related to making product available to consumer.

How? Where? Which?

Product from factory to consumer’s point of use!

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Explanation of Concept

1. Which of the 4 P’s does “inventory” or having item on stock belong to?

A. PriceB. ProductC. PlaceD. PackagingE. Promotion

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Answer

2. Marketing is meeting ___ profitably. (use AGSB class definition not Kotler’s)

A. NeedsB. WantsC. DemandsD. Needs, Wants or DemandsE. Stated and Unstated Needs

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Create 2 Fill in the Blank

questions like this one

Maslow’s Hierarchy of Needs

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Self-Actualization Needs

Esteem Needs (Recognition, Status)

Social Needs (sense of belonging, love)

Safety Needs (security, protection)

Physiological needs (food, water, shelter)

Marketing is about satisfying demands!

Needs= basic requirements; feel deprived without it

Wants= preferred answer to a need

Demands= wants + purchase capability

The easiest N-W-D is food.Need Basic necessity

Feel deprived if this is absent

Food

Want Given choices, this is what you prefer

Chicken, Burger, Steak dinner

Demand A want that is supported by a decision and capacity to buy

Only burger is within my budget!

2. Marketing is meeting ___ profitably. (use AGSB class definition not Kotler’s)

A. NeedsB. WantsC. DemandsD. Needs, Wants or DemandsE. Stated and Unstated Needs

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3. Which of the following is true?

A. Direct marketing is a form of mass communication

B. Word of mouth is 1 of 8 modes of communication

C. Advertising is a personal communication method

D. Sales promotion is equally important for consumer and industrial goods

E. Public Relations targets an immediate product sale.

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Create 2 questions using “Which is true’

or “Which is false’ format

IMC : Choose & mix 8 modes of communication

Mass1. Sales Promotion

2. Advertising

3. Public Relations

4. Events and Experiences

Personal1. Direct Marketing

2. Interactive Marketing

3. Personal Selling

4. Word of Mouth

PR & Sales Promo differ on timing of sale.

Public Relations

Building good corporate and brand image and goodwill with little or no impact on product sale

Sales Promotion

Degree of effectivity or emphasis depends on whether product is a consumer or industrial good or service. Aim is to have an immediate sale!

3. Which of the following is true?

A. Direct marketing is a form of mass communication

B. Word of mouth is 1 of 8 modes of communication

C. Advertising is a personal communication method

D. Sales promotion is equally important for consumer and industrial goods

E. Public Relations targets an immediate product sale.

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Downloadable Template

For Top 5 Learning Questions Assignment

For use in the Marketing Management Class of Prof. Remigio Joseph De Ungria