history and scope of graphic design by atif akhtar

A History/Scope of Graphic DesignBy Atif Akhtar

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• Graphic Design’s class first lecture.• After this students will able to know meaning of

graphic design, a short history, & uses.• It will help to build students interest in Graphic

design

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Acknowledgement

Where we find

graphic design

?Graphic design is every whereSimply , we live in the age of graphic design

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What is Graphic Design?• A creative process most often involving a client and a

designer, undertaken in order to convey a specific message to a targeted audience.

• Focuses on visual communication and presentation• Also known as Visual Communication and

Communication Design

• Goal: create and combine words, symbols, and images to create a visual representation of ideas and messages

What is Graphic Design?

First Signs of Graphic Design

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• Graphic Design activities first began in the caves of Lascaux, Trajan’s Column in Rome, and Illuminated manuscripts of the Middle Ages

• The term “Graphic Design” first coined by William Addison Dwiggins in 1922

Chauvet, Francec.35000 B.C – c.30000 B.C.

Crude drawing, limited colour

Lascaux, Francec.17000 B.C

More realistic drawing, vivid colour

Invention of Writing

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The Papyrus of Ani, c.1420 B.C.Notice the surrounding border and the framing of the illustrations and related text.

• One main part of Graphic design is printing

• Printing was first invented in the 6th and 7th centuries when blocks were cut to print textiles on and reproduce Buddhist texts.

• 1450: Johann Gutenberg invented the printing Press

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First Signs of Graphic Design

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Beginning of Typography

Johannes Gutenberg 1398 – 1468Started The "Printing Revolution”

First Signs of Graphic Design

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Gutenberg Biblec.1450 – 1455

Also referred to as the ’forty-two-line Bible’:• first nine pages – 40 lines• tenth page – 41 lines• remainder – 42 lines

210 copies – 180 paper, 30 vellum

When Fust (Gutenberg’s partner) took the Bibles to France to sell, he was suspected of witchcraft because of the number and uniformity of the volumes and had to reveal the method of production.

First Signs of Graphic Design

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Start of Graphic Design Industry

• 1849: Henry Cole informed people the importance of graphic Design in Great Britain in his “Journal of Design and Manufactures”

• 1891-1896: William Morris published “Arts and Crafts Movement” and created the first books of stylistic nature

• Morris showed that there was a market for graphic design

• His work along with the rest of the Private Press movement directly influenced the development of graphic design in the twentieth century.

Twentieth Century• Graphic Designed started

to be used for utilitarian purposes like buildings, theatre sets, posters, fabrics, clothing, furniture, and logos.

• 1928: The book “New Typography” by Jan Tschichold showed readers new types of typography

• World War two created a boom for graphic design for advertising and packaging

• Since these first signs graphic design has continued to grow into an incredibly large money –making industry,GCT (PGA) LHR.

Where we find

graphic design

?Graphic design is every whereSimply , we live in the age of graphic design

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From Driving a car to flying a Aeroplane. Writing a letter Or Solving a Mathmatical equation. Eating a burger Or take a cup of tea.

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All things having a part of Graphic Design

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All the alphabets are consist of different lines and there crossings.

ZIn a designer’s view it is a zig zag line

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• In computing:– 1950s first GUI computer– 1970s Alto by Xerox Paulo Alto Research Centre,

not developed further– 1983 Lisa, by Apple. First personal computer with a GUI.

Replaced by the Macintosh in 1984– 1985 Windows 1.0– 1987 Windows 2.0 – a ‘proper’ GUI– 1990s increased interest within the computer community

in better graphical design of documents

Summary

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• Graphical design has been evolving for thousands of years.

• The Graphic Design profession is young.• Computer documents and applications use graphical

design principles heavily.

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ActivityStudents will visit Lahore fort & museum. Every student will make some sketches on their sketch books.Students will must concern with college liabrary books.

Reference BooksFundamentals of Graphic Design.Graphic Design on the DesktopOther Various books.

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Short QuestionsFrom Where Graphic Design activities first began?Who invent the term “Graphic Design” ?When Printing was first invented?Who invented the printing Press?Explain what role play world war two for graphic design industry?When first computer invented?