history

Beverage Service Industry

Beverage Service Industry

Is an industry comprising of establishments or businesses

that offer primarily beverages, foods and sometimes

entertainment and other services.

are establishments or businesses that offer beverages, food and sometimes entertainment and

other services to its customers.

BAR

Development of Beverage Industry in the Philippines

In the Philippines, we can somehow associate the development of the

Beverage Industry to the development of the one of the

pioneers in the beverage industry in the Philippines, the San Miguel

Corporation.

1890 – Founded by Don Enrique Maria Baretto de Ycaza in the San Miguel district in Manila, the La Fabrica de Cerveza de San Miguel, the first brewery in South East Asia.

1913 – it became a corporation and began exporting beer in Guam, Hong Kong, and Shanghai.

1922 – the year which started producing soft drinks at the Royal Soft Drinks Plant.

1925 - the year that started producing ice cream at the Magnolia Ice Cream Plant

1927 – the year which started bottling of Coca Cola in the Philippines.

1938 – entered the glass industry, supplying the company’s bottling needs.

1963 – San Miguel Brewery was renamed San Miguel Corporation; the largest food, beverage and packaging company in the Philippines.

Beverage-only Bar

Bar and Entertainment Combination

Food and Beverage

Combination

Hotel Beverage Operation

Airline Beverage Service

Cruise and Passenger Ship

Beverage Service

Rail Beverage Service

Coffee Shops

Tea Houses

Brew Pubs

Night Club

Internet Café’

Beer Garden

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