highroad solution's ron mcgrath, cto & co-founder, discusses what's ahead

HIGHROAD SOLUTIONUSER GROUP CONFERENCE

HighRoad Highlights

June 6, 2013 • WASHINGTON, DC

Ron McGrath, CTO HighRoad Solution

Thank You!

Our Goal Today

• It’s real simple– Have fun!– And learn something in the

process– Most importantly, meet each other

and exchange ideas on how to improve your email marketing efforts

Session Agenda

• HighRoad into the Future• Moderate the user sharing portion of the session

3 Areas of Focus

1)The Platform– Advanced email marketing tool

powered by our partner BlueHornet’s infrastructure layer

2)Robust Integrations– AMS, CMS, Social and Web Analytics

3)HighRoad Dream Team– Train you on the platform– Go-to people for best practices

advice

HighRoad Dream Team

HighRoad Dream Team

Responsive Design

Responsive Design

Project Management

Deliverability Services

The Platform

Social Share

Add social share icons to your email

Social Share

You, the marketer, control the message

Social Share

Member chooses what social network to share your content on

Social Share

All of the member’s colleagues now can see your messaging

Social Share

Social Share

Strategy Blueprints

Message Tags

Message Tags

New Custom Field Types

New Custom Field Types

Upload Dynamic Content

Upload Dynamic Content

Upload Dynamic Content

Relational Table Content

Relational Table Content

Relational Table Content

Rolling Time Zone

House Holding

http:// highroadsolution.com e-Mail: sales@highroadsolution.com Tel: 703.297.8888

Integration

Discovery Process

Discovery Process

Less about technology and more about

working with you to develop an email

marketing strategy

Discovery Process

• Bringing all stakeholders (IT & Marketing) to the table to brainstorm on;– How do you personalize emails?– How do you segment your audience?– Do you need dynamic communication

options?– Do you want to leverage;

• Life Cycle Messaging• Dynamic Content• Relational Table Content• Rolling Time Zones

Integration Layer

• Developing a new technology layer to host all integrations

• Standardizes all AMS integrations behind a single programming interface

• Will allow us to add new services– Alerts

• AMS Upgrades• Connectivity Issues

– Allow support staff to customize

Dynamic EPC

Dynamic EPC

Syncing Time Zone

More Reporting Data

NewsletterExpress

In Summary

• We’re committed to improving in all 3 areas;1) The Platform2) Our Integrations3) And most of all our support and

relationship with you which is what this day is all about

Did you learn something?