higher logic learning series - the engagement games (09-26-14)

WELCOME!

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2013 HIGHER LOGIC LEARNING SERIES SCHEDULE

The Ten Coolest Examples Of Social Networking Success This YearThursday, November 72:00PM EasternHigher Logic Client PanelGrowSocially & Host

www.higherlogic.com/HL/EVENTS/LearningSeries

www.higherlogic.com/HL/EVENTS/LearningSeries

The Engagement Games

Andy StegglesPresident & Chief Social

StrategistHigher Logic

“May the Odds Be Ever in Your Favor…”

WELCOME!• Andy Steggles

President & Chief Social Strategist Higher Logic

http://www.higherlogic.com/andysteggles

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Agenda

• Evolution of Personal vs. Business Social Networking

• All About Communities• Determining Goals/Success Metrics

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THE EVOLUTION OF PERSONAL SOCIAL NETWORKING

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EVOLUTION OF PERSONAL SOCIAL NETWORKING

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PERSONAL SOCIAL NETWORKING

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BUSINESS SOCIAL NETWORKING

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Social “Reach” ComparisonBUSINESS PERSONAL

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THE SOCIAL QUADRANTS

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PUBLIC SOCIAL NETWORKS

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SOCIAL CRM

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SOCIAL SOFTWARE IN THE WORKPLACE

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EXTERNALLY FACING SOCIAL SOFTWARE

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Public Networks

• LinkedIn Concerns:– Too much SPAM– No Integration– Member Management– Poor User Experience– Missed Revenue Opportunity

• What is the Role of Facebook vs. LinkedIn?

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Communities

• Define Community• Types of Communities• Community Tools

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Success

Goals

Mission22

What is your mission?

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Goal/Success Examples

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Blended Learning

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Goal: Improved Blended Learning Attendee Experience

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Success Metrics?

• Number of courses• Number of attendees• Level of overall engagement• Number of unique contributors• Ratio of contributors to attendees• Total number of discussion postings• Total number of homework assignments

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Goal: Chapter Support and Branding / Centralized Event Management

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Success Metrics?

• Number of Chapter Microsites• % of Total # of Chapters on MPI System• Number of Updates• $$$ Received from Chapters• Chapter Webmaster Satisfaction• New Sponsor/Ad Real Estate (New Revenue)• Number of Events Created• Number of Registrants• Number of Revenue Received• Number of Calendar Views

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Goal: #1 Expanded Value for Their Webinars

Webinar Community Success Metrics

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“In a member satisfaction survey, AANAC found that the community was the #1 member benefit with 95 percent of the membership subscribed to the community.”

Shannon Johnson, Membership Manager, AANAC

Goal: Provide Greater Member Value

Greater Value Success Metrics (after 1 month)

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Goal: International Growth (Value Proposition)

Success Metrics

• Number of Videos Uploaded• Number of Views• Number of Comments, Ratings, Shares etc• Number of New Int’l Members

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Goal: Address Demographic Imbalance

Success Metrics

• Number of Mentors• Number of Mentees• Number of Mentor/Mentee Relationships

Established• Level of Mentor/Mentee Satisfaction• Number of Directory Searches• Feedback from Participants

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Goal: Expand Volunteer Participation

Success Metrics

• Number of “Volunteer Notification Subscribers”

• Number of Volunteer Opportunities• Number of Volunteers Signed Up• Number of Volunteers Selected• Level of Engagement from Selected Volunteers• Quality of Volunteers• Volunteer Satisfaction Level

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Goal: Reduce Dependency on Sharepoint

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Success Metrics

• Reduced the number of sharepoint powered sites to just 1 (magazine)

• New/Cleaner Design• Level of Traffic

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Goal: Improve Industry Awareness

Success Metrics Open vs. Closed (or Hybrid)

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INBOUND MARKETING

= SOCIAL & SEARCH

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Goals: Improved Directory, Leverage Mobile and Recognize Members

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Success Metrics

• Number of Mobile Downloads (of App)• Activity to Mobile Website• Digital Badge Clicks• Profile Views• Member Searches

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Goal: ASAE Improve Listservs

Success Metrics

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Goal: #1 Support Sections & Chapters

Success Metrics

• Number of Section and Chapter Websites• Number of Events• Visitors to the Website• Visitors to all Section/Chapter Websites• Number of Designs Implemented

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Future Goals

• Next Generation Speaker Bureau• Expand Micro-Volunteer System

(re. airline rewards system)• Publishing?

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Multiple Goals?

• Prioritize• Do them incrementally• Example: SHRM

– Primary Goal – Improve Member Benefits via Collaborative Discussion

– Secondary Goal – Extend Value of Annual Conference

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KNOW MATTER WHAT YOU'RE TRYING TO DO…

BUSINESS SOCIAL HAS A SOLUTION

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Aligning Success

Does Staff Definition of Success equal

Member Perception of Success?

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Questions for the Audience

1. What is your Primary Objective with Your Community?

2. What are your Goals?3. What are the Barriers?

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MEASURING andRECOGNITION

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MEASURING AND RECOGNIZING

Recognition…

RECOGNITION: WALL OF FAME

Shamification: Gamification with a Twist of

Social Pressure

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Most Common Mistakes

• Over Segmentation• Too much complexity• How Will Members Utilize?

(re. Mentor Roll out)• Lack of Auto-Subscription

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THINK TANK

How can in-person and online networkingconverge using mobile as the enabler?

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THE 2013 HIGHER LOGIC ENGAGEMENT SUCCESS KIT

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THINKING TOGETHER

ANDY STEGGLESPresident & Chief Social Strategist

Higher Logicandy@higherlogic.com

www.higherlogic.com/andysteggles

Bonus Slide (if time allows)10 steps to move your community to linkedin

• Setup Your Own Private Community Platform• Pulling the Plug• Simple Sign-Up• One-Click Import of LinkedIn Profile• Allow Guest Member Access• Start The Migration• Require Approval of New Messages• Create a Welcome Message Template• Restrict Job Postings• Convert Guests to Members

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