higher education website design: branding & user experience | oneupweb

FOR MAKING YOUR HIGHER EDUCATION WEBSITE SHINE

7 TIPS 1.877.568.7477 ONEUPWEB.COM INFO@ONEUPWEB.COM

Your website is your most important digital asset

POTENTIAL STUDENTS your website is their first interaction with

your school

For many

FOR CURRENT STUDENTS, ALUMNI, PROFESSORS, ADMINISTRATORS, COMMUNITY LEADERS & ALL OTHERS

It’s an important resource for news, events and information

related to your institution

It’s imperative to provide your stakeholders with a

POSITIVE EXPERIENCE

on your website

HERE ARE

7 TIPS TO KEEP YOUR WEBSITE ON THE RIGHT TRACK

Clearly

IDENTIFY

01

who you are

Every page should consistently include identifying factors such as your logo and school colors.

Use

SUPPORTING IMAGES

02

that reflect your values and culture

Use photography that reflects the experiences and aspirations of your stakeholders. Shy away from stock images, and let your school shine.

Call out your

STRENGTHS

03

What makes your college or university great? Different from the competition? Make sure these differentiating factors are called out and easy to find.

Clearly show prospective students

HOW TO APPLY

04

Don’t hide your admissions away in an isolated corner of your website. Make sure that your admissions forms are easy to find and use.

Regularly conduct

USER EXPERIENCE

05

audits

Five users can point out 80% of your website’s usability problems. By conducting two audits a year with 5 or more users, you will be able to identify most issues before they become major problems.

is more important than sounding “cool”

USABILITY 06

Potential students are highly cognizant of what going to your school means for them. Their future depends on it. Be real and honest with potential students—they want to know you are worth their while.

your pages for non-readers OPTIMIZE

07

Fewer than 20% of people read content on a page word for word. When important information is buried in long blocks of text, it gets lost. Keep important information high-level and easy to find.

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