higher ed online giving best & worst habits

HIGHER EDUCATION FORUMEmmanuel College

7.25.12

07/25/2012 Footer 1

)

10:00 Welcome & Introductions

10:15 State of Higher Ed Fundraising

10:45 Moves Management Workshop

Noon Lunch

AGENDA

07/25/2012 Footer 2

Noon Lunch

12:45 Online Giving Best Practices

1:30 Peer Networking & Q/A

2:00 Adjourn

1) Participate

GROUND RULES

07/25/2012 Footer 3

2) Participate

ÒIS ONL INE G IV ING RE L E VANT F OR H IGHE R E D?

07/25/2012 Footer 4

IS ONL INE G IV ING RE L E VANT F OR H IGHE R E D?

Ò

07/25/2012 Footer 5

Ò

07/25/2012 Footer 6

Ò

07/25/2012 Footer 7

Ò

HE INDEX SHOWING VERTICALS

07/25/2012 Footer 8

Ò

TWO ANNUAL SPIKES

07/25/2012 Footer 9

Ò

07/25/2012 Footer 10

Ò

FORUM PARTICIPANT’S GIVING DATA

CY 2011 CY 2010

07/25/2012 Footer 11

Ò

Sometimes it is easier to say what not to do

4 Bad Habits in Higher Ed Online Giving

1. .EDU home page has no link for donors

2. A single online giving form

HOW TO IMPROVE?

07/25/2012 Footer 12

2. A single online giving form

3. Donation form distractions

4. Forgetting about mobile devices

)

• Hidden online giving links

Good Habit:

BAD HABIT #1

07/25/2012 Footer 13

- The home page and every (every) page includes navigation to a giving form.

X

BAD HABIT #1

07/25/2012 Footer 14

X

07/25/2012 Footer 15

X

07/25/2012 Footer 16

X

07/25/2012 Footer 17

X

• A single online giving form

Good Habit:

BAD HABIT #2

07/25/2012 Footer 18

- Each appeal should have a dedicated giving form that carries the messaging/designation/imagery of the source appeal.

X

BAD HABIT #2

07/25/2012 Footer 19

X

BAD HABIT #2

07/25/2012 Footer 20

퍠і

• Donation forms with distractions

Good Habit:

BAD HABIT #3

07/25/2012 Footer 21

- Less is more; minimize amount of clutter and navigation options to increase conversion rate.

쀠

BAD HABIT #4

07/25/2012 Footer 22

BAD HABIT #4

07/25/2012 Footer 23

O

BAD HABIT #4

07/25/2012 Footer 24

쀠

• Forgetting about mobile

Good Habit:

• Hyperlinks in an email/text need to

BAD HABIT #4

07/25/2012 Footer 25

• Hyperlinks in an email/text need to launch mobile friendly pages

쀠

07/25/2012 Footer 26

O

07/25/2012 Footer 27

쒐

07/25/2012 Footer 28

遀ї

07/25/2012 Footer 29

ÁOP E N F L OOR/S T UM P T HE CHUM P

07/25/2012 Footer 30

OP E N F L OOR/S T UM P T HE CHUM P